Finding Customers
Taking Sports Marketing From Passion to Pocketbook
From humble beginnings in a New York apartment to dominating the sports marketing world--Ben Sturner shares his story.The Geolocation Revolution
BY Daniel Ionescu
We look at the trend, the apps and what it means to your privacy.
Are Location-based Ads a Coming Nightmare?
BY David Coursey
Marketers will love the targeted ads, but consumers might tire of the over-personalization.Customer Loyalty Brings Long-Term Sales
BY Kim T. Gordon
The newest insights into loyalty programs reveal the best ways to engage customers.Pique Interests With a Sample
BY Barbara Findlay Schenck
Sampling isn't just for ice cream shops--put the technique to work for your business.Great Referrals Aren't Accidents
BY Ivan Misner
Make networking part of your relationship-building strategy, and you'll see real results.
Marketing and Sales Must Work in Unison
BY Kim T. Gordon
Follow these tips for creating promotional materials that work as hard as you do.11 Characteristics of Highly Influential Blogs
Copy the industry leaders and watch your follower base grow.The Power to Change Communities
BY Kim T. Gordon
A cause marketing campaign can increase your businesses sales and drive good publicity.
Not Your Father's Phone Book
BY Hayli Morrison
Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.Use Marketing to Stay Strong in a Weak Economy
Shrewd business owners see opportunity in a down market.
7 Ways to Get Great Referrals
BY Bob Reiss
Word of mouth is the best form of advertising. Here's how to take advantage of it.Identify New Consumer Norms
BY Kim T. Gordon
The recession has changed how customers shop, possibly forever.Get the Real Story on Networking Groups
BY Ivan Misner
Overcome the self-imposed roadblocks holding you back from networking success.Deliver on Price, Quality and Speed
BY Barbara Findlay Schenck
Successful businesses deliver on all 3 fronts to win and keep customers.Take Your Message to the Monitors
Video marketing can engage your online customers on a whole new level.Embrace the Hispanic Market
BY Tamara Monosoff
Before you worry about patenting your invention, investigate potential sales markets.Market With Meaning
BY Rosalind Resnick
Don't offer your customers products--offer them solutions, connections and satisfaction.Stand Out in a Crowded Marketplace
You can do it with these 5 savvy internet marketing strategies.Marketing to a Captive Audience
BY Carol Tice
Capture the attention of airport travelers with strategically placed ads.Strengthen Your Hellos and Goodbyes
BY Gail Goodman
Make better connections with e-mail list sign-ups and opt-outs.Go Guerrilla! Speaking, Coupons and Contests
Use these creative methods to grow your business--your bottom line will thank you.Find a 'Tweet' Deal on Advertising
BY Lydia Dishman
Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.New Ways to Engage Customers
BY Kim T. Gordon
Make sure these 3 crucial elements are part of your marketing plan.Make Noise--Even Shout--To Win Sales
BY David Seaman
Stay on your customers'--and media's--radar with newsletters, press releases, and contests.Help! I'm an Introvert!
BY Ivan Misner
By enhancing strengths and minimizing weaknesses, anyone can be a good networker.Don't Miss
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