Finding Customers
Target Moms' Buying Power
BY Kim T. Gordon
Learn the top 5 ways to maximize sales from this enormous market.T-Mobile Shakes Up Owner-Operator Model
BY Dennis Romero
Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.Recession Marketing All About Connections
BY Kim T. Gordon
Experiential marketing helps you connect with customers on an emotional level--for less than you think.
Word-of-Mouth Marketing Can Bite Back
BY Ivan Misner
A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.10 Steps to Effective Copywriting
BY Susan Gunelius
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.Price Isn't Tied to Your Product
BY Dan Kennedy
When pricing your product, who you're selling is more crucial than what you're selling.
Desperation Isn't Referable
BY Ivan Misner
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.Steal Your Competitors' Clients
BY Steve Von Loren
If your best prospects are someone else's customers, you better have a strategy for wooing them away.You Never Know Whom They Know
BY Ivan Misner
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.2009: The Year of One-to-One Marketing
BY Kim T. Gordon
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.The Unwritten Rules of Social Networking
BY Francine Kizner
Is your social networking strategy actually costing you customers? Use these strategies to get it right.Marketing Presentations Go Virtual
BY Kim T. Gordon
Fight the high cost of gas and air travel with your own webinars.Campus Coverage
BY Gwen Moran
Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.Alternative Places to Network
BY Jessica Chen
Look beyond your standard groups and cocktail receptions for business connections that really work.Targeted Marketing Gets Intelligent
BY Dennis Romero
Advertisers ride a brain wave called neuromarketing. But is it for real?What Women Want
BY Amanda C. Kooser
How to grab a powerful niche market with growing potential.Mass Appeal
BY Gail Dutton
Does your product have what it takes to attract an international audience?Make Your Best Offer
BY Kim T. Gordon
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.Evade the Copywriting Text Trap
BY Susan Gunelius
Use these 5 tips to give buzz words the boot and focus on actionable messages.Specialists Win More Referrals
BY Ivan Misner
If you claim to do everything, your clients won't rely on you for anything.What Is Business Networking, Anyway?
BY Ivan Misner
It's more than showing up and shaking hands; it's about being proactive.Win Sales From Recession-Minded Consumers
BY Kim T. Gordon
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.Stretch Your Dollar With Horizontal Marketing
BY Sarah Pierce
Partnering with a company that shares your target market saves you time and money.A Long-Term Commitment
BY Elizabeth Wilson
Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.Generating More Referrals
BY Ivan Misner
There are plenty of opportunities to develop quality referrals--you just have to look for them.Good Customer Service Alone Doesn't Win Referrals
BY Ivan Misner
Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.Don't Miss
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