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Finding Customers

Become a Business Evangelist
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.

Marketing with a Microsite
Looking for new markets? A microsite could help you reach them.

Balancing Quantity vs. Quality of Leads
When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.

Are You Scaring Away Customers?
Your efforts to get to know your customers could be driving them away.

Expanding Your Customer Base, One Customer at a Time
Get the most from your marketing efforts with strategies your customers will respond to.

Warm Up to Cold Calls
Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.

Land Customers With a Marketing Bribe
What's the secret to getting customer response? It's all about the offer.

Affiliate Marketing Strategies
Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.

Using Pay-Per-Call Advertising
With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.

Finding Customers Fast
Use these four smart ways to increase leads and sales this summer.

Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.

Landing Your First Customers
Once you identify your target market, explore these shoestring ideas for making contact.

How to Reach Your Target Audience
Narrow your focus to get your message out to potential clients.

Capture the Best Prospects
If you're trying to sell oranges, don't sell to people who like apples.

Finding New Prospects
If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.

Finding Appropriate Prospect Lists
How to hit a bull's-eye when defining your marketing demographic

Fishing for Customers
Reel in clients with these helpful marketing tips.

Attracting Customers
Use your business's assets to bring in more clients.

Credibility is King
In markets where every customer is an expert, authenticity is the key to success.

Oh, Canada!
Want to jump into the international market? Meet our friendly neighbor to the north.