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Finding Customers

Target Moms' Buying Power
Learn the top 5 ways to maximize sales from this enormous market.

The Life of the Party
These brothers turned gaming into a mobile franchise empire.

Get Your Game On
These entrepreneurs are using kids' games to attract grownup dollars.

Your Message: From a Whisper to a Scream
Check out these low-cost marketing ideas for your new business.

Mixing Business With Passion
As a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.

T-Mobile Shakes Up Owner-Operator Model
Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

Word-of-Mouth Marketing Can Bite Back
A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.

10 Steps to Effective Copywriting
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

Price Isn't Tied to Your Product
When pricing your product, who you're selling is more crucial than what you're selling.

A Great Ad Campaign Can Last Forever
Marketing to values is more important than marketing products.

Desperation Isn't Referable
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.

Steal Your Competitors' Clients
If your best prospects are someone else's customers, you better have a strategy for wooing them away.

Take Your Video Viral
Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.

Lingo for Thriving in a Web Economy
The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.

A Roundup of Apps and Tools
Whether it's payment options or collaboration that's on your mind, we've got you covered.

You Never Know Whom They Know
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.

2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.

The Unwritten Rules of Social Networking
Is your social networking strategy actually costing you customers? Use these strategies to get it right.

Marketing Presentations Go Virtual
Fight the high cost of gas and air travel with your own webinars.

Campus Coverage
Advertising in university newspapers can get you noticed by the hard-to-reach college crowd.

Alternative Places to Network
Look beyond your standard groups and cocktail receptions for business connections that really work.

Targeted Marketing Gets Intelligent
Advertisers ride a brain wave called neuromarketing. But is it for real?

Girl Power
Want to grab a powerful niche market with growing potential? find out what women want.

Mass Appeal
Does your product have what it takes to attract an international audience?

Make Your Best Offer
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.

Evade the Copywriting Text Trap
Use these 5 tips to give buzz words the boot and focus on actionable messages.

Specialists Win More Referrals
If you claim to do everything, your clients won't rely on you for anything.

What Is Business Networking, Anyway?
It's more than showing up and shaking hands; it's about being proactive.

Stretch Your Dollar With Horizontal Marketing
Partnering with a company that shares your target market saves you time and money.