Target Moms' Buying PowerLearn the top 5 ways to maximize sales from this enormous market.
The Life of the PartyThese brothers turned gaming into a mobile franchise empire.
Get Your Game OnThese entrepreneurs are using kids' games to attract grownup dollars.
Your Message: From a Whisper to a ScreamCheck out these low-cost marketing ideas for your new business.
Mixing Business With PassionAs a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.
T-Mobile Shakes Up Owner-Operator ModelProgram puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.
Recession Marketing All About ConnectionsExperiential marketing helps you connect with customers on an emotional level--for less than you think.
Word-of-Mouth Marketing Can Bite BackA lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
10 Steps to Effective CopywritingDon't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Price Isn't Tied to Your ProductWhen pricing your product,
who you're selling is more crucial than
what you're selling.
A Great Ad Campaign Can Last ForeverMarketing to values is more important than marketing products.
Desperation Isn't ReferableNurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.
Steal Your Competitors' ClientsIf your best prospects are someone else's customers, you better have a strategy for wooing them away.
Take Your Video ViralPotential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
Lingo for Thriving in a Web EconomyThe language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.
A Roundup of Apps and ToolsWhether it's payment options or collaboration that's on your mind, we've got you covered.
You Never Know Whom They KnowDon't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
2009: The Year of One-to-One Marketing Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
The Unwritten Rules of Social NetworkingIs your social networking strategy actually costing you customers? Use these strategies to get it right.
Marketing Presentations Go VirtualFight the high cost of gas and air travel with your own webinars.
Campus CoverageAdvertising in university newspapers can get you noticed by the hard-to-reach college crowd.
Alternative Places to NetworkLook beyond your standard groups and cocktail receptions for business connections that really work.
Targeted Marketing Gets IntelligentAdvertisers ride a brain wave called neuromarketing. But is it for real?
Girl PowerWant to grab a powerful niche market with growing potential? find out what women want.
Mass AppealDoes your product have what it takes to attract an international audience?
Make Your Best OfferTight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.
Evade the Copywriting Text TrapUse these 5 tips to give buzz words the boot and focus on actionable messages.
Specialists Win More ReferralsIf you claim to do everything, your clients won't rely on you for anything.
What Is Business Networking, Anyway?It's more than showing up and shaking hands; it's about being proactive.
Stretch Your Dollar With Horizontal MarketingPartnering with a company that shares your target market saves you time and money.
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