Home > Marketing > Finding Customers > Article Archive

Finding Customers

Generating More Referrals
There are plenty of opportunities to develop quality referrals--you just have to look for them.

Good Customer Service Alone Doesn't Win Referrals
Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing.

Practice Makes Perfect Networking
Implement these 2 simple strategies and watch the referrals pour in.

Taking Your New Product to Market
Start small and create a timeline for taking your product to national distribution.

Market for Instant Sales
Cut to the chase with these tips to reach prospects who are ready to buy.

Growing Your Biz by Reaching More Customers
Want to start catering to a new demographic? Here’s how.

3 Word-of-Mouth Marketing Tactics
And as a marketing method, it’s downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.

Increase Business With International Customers
How to know when to take your business global

Attracting Customers With a Free Consultation
Show prospects what you can do for their business by offering a complimentary assessment.

8 Opt-In Offers Your Visitors Can’t Refuse
Look beyond newsletters in your online marketing efforts to find customers for your e-mail list.

How Sorority and Fraternity Ties Can Help You
There's more than one type of family you can turn to for support.

Become a Business Evangelist
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.

Marketing with a Microsite
Looking for new markets? A microsite could help you reach them.

Balancing Quantity vs. Quality of Leads
When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.

Are You Scaring Away Customers?
Your efforts to get to know your customers could be driving them away.

Expanding Your Customer Base, One Customer at a Time
Get the most from your marketing efforts with strategies your customers will respond to.

Warm Up to Cold Calls
Everyone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.

Land Customers With a Marketing Bribe
What's the secret to getting customer response? It's all about the offer.

Affiliate Marketing Strategies
Get more wins--and more sales--from your affiliate program by stacking your roster with internet-marketing pros.

Using Pay-Per-Call Advertising
With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.

Finding Customers Fast
Use these four smart ways to increase leads and sales this summer.

Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.

How to Reach Your Target Audience
Narrow your focus to get your message out to potential clients.

Capture the Best Prospects
If you're trying to sell oranges, don't sell to people who like apples.

Finding New Prospects
If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.

Finding Appropriate Prospect Lists
How to hit a bull's-eye when defining your marketing demographic

Fishing for Customers
Reel in clients with these helpful marketing tips.

Attracting Customers
Use your business's assets to bring in more clients.

Oh, Canada!
Want to jump into the international market? Meet our friendly neighbor to the north.

Credibility is King
In markets where every customer is an expert, authenticity is the key to success.