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Finding Customers

Market With Meaning
Don't offer your customers products--offer them solutions, connections and satisfaction.

Keep Your Regulars Happy
10 tips to keep your regulars coming back-- and for picking up new ones along the way

Marketing to a Captive Audience
Capture the attention of airport travelers with strategically placed ads.

Drive Sales With Tutorials
Position yourself as an authority and gain market share with instructional content.

Strengthen Your Hellos and Goodbyes
Make better connections with e-mail list sign-ups and opt-outs.

Print Ads: A Bargain for Buyers
Take advantage of today's market with these tips.

Set Your Company's Message Free
If you want to create buzz, you have to give up control.

Go Guerrilla! Speaking, Coupons and Contests
Use these creative methods to grow your business--your bottom line will thank you.

Find a 'Tweet' Deal on Advertising
Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.

Make Noise--Even Shout--To Win Sales
Stay on your customers'--and media's--radar with newsletters, press releases, and contests.

Perfect Your Pitch
Now, more than ever, service professionals need to step it up and sell themselves.

Help! I'm an Introvert!
By enhancing strengths and minimizing weaknesses, anyone can be a good networker.

5 Misplaced Social Networking Fears
Networking is changing, so stay ahead of the curve with these tips.

Target Moms' Buying Power
Learn the top 5 ways to maximize sales from this enormous market.

The Life of the Party
These brothers turned gaming into a mobile franchise empire.

Get Your Game On
These entrepreneurs are using kids' games to attract grownup dollars.

Your Message: From a Whisper to a Scream
Check out these low-cost marketing ideas for your new business.

Mixing Business With Passion
As a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.

T-Mobile Shakes Up Owner-Operator Model
Program puts entrepreneurs into ethnic communities with which they're familiar. First up: Latinos.

Recession Marketing All About Connections
Experiential marketing helps you connect with customers on an emotional level--for less than you think.

Word-of-Mouth Marketing Can Bite Back
A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.

10 Steps to Effective Copywriting
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.

Price Isn't Tied to Your Product
When pricing your product, who you're selling is more crucial than what you're selling.

A Great Ad Campaign Can Last Forever
Marketing to values is more important than marketing products.

Desperation Isn't Referable
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.

Steal Your Competitors' Clients
If your best prospects are someone else's customers, you better have a strategy for wooing them away.

Take Your Video Viral
Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.

Lingo for Thriving in a Web Economy
The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms.

A Roundup of Apps and Tools
Whether it's payment options or collaboration that's on your mind, we've got you covered.

You Never Know Whom They Know
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.