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Guerrilla Marketing

Use Coupons to Lure Last-Minute Buyers
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.

Take Your Message to the Monitors
Video marketing can engage your online customers on a whole new level.

Market With Meaning
Don't offer your customers products--offer them solutions, connections and satisfaction.

Set Your Company's Message Free
If you want to create buzz, you have to give up control.

Go Guerrilla! Speaking, Coupons and Contests
Use these creative methods to grow your business--your bottom line will thank you.

What Are Your Customers Thinking?
Next-gen technologies predict consumer behavior.

How to Survive the Oprah Effect
You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.

Give Web Users What They Really Want
Most people go online with a goal in mind. Learn to capitalize on their habits.

Guerrillas Use Word-of-Mouth Marketing
It comes in many forms, but all of them are essential to your business.

What Marketing Is and Is Not
Knowing the difference is the first step in creating a successful campaign.

The Essentials of Guerrilla Marketing
Implement these building blocks to create a successful campaign.

Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.

Make Your Website Famous
Marketing your site on and offline can be just as important as marketing your actual product or service.

Communicate Your Benefits
Here's how to figure out what your benefits are and how to best relate them to your prospects.

Gaining a Competitive Advantage
What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.

It's Not Too Late to Get Your Business on MySpace
Feel like you're a bit behind the social networking trend? You can still make it work for your business with these simple steps.

Guerrilla Marketing for Your Retail Business
By using your creativity, you can put your retail biz in the spotlight with these low- and no-cost marketing tactics.

Developing a Marketing Calendar
When's the best time to develop a marketing calendar for the year? As they say, there's no time like the present.

What Is Guerrilla Marketing Anyway?
Go straight to the source of the guerrilla marketing craze to learn about its key elements.

Low-Cost Marketing Trends for 2007
Are you ready for a year of guerrilla marketing? Try these tactics to get some attention.

Companywide Marketing Efforts
With all that’s involved in marketing, you need a strong team to help you out. Here’s how to make use of the people already on your payroll.

The Coupon Offer in Action
Get attention--and motivate prospects to buy--with creative coupons.

How to Use Fusion Marketing
Create a strategic alliance with a similar business and watch your business grow.

Write a Creative Marketing Plan in 7 Sentences
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

Expanding Your Customer Base, One Customer at a Time
Get the most from your marketing efforts with strategies your customers will respond to.

In Your Face! 10 Crazy Marketing Stunts
Say it loud and proud with these funky, spunky, cheap ideas to get noticed.

99 Tips for Direct-Mail Marketing
Kick your marketing into high gear with these 99 ways to get customers to open your mail.

Land Customers With a Marketing Bribe
What's the secret to getting customer response? It's all about the offer.

Using Marketing in Your Sales Call
Learn why face-to-face marketing is the best way to sell your product.

Marketing Your Business With Your Mouth
Promote yourself to the masses by becoming an expert speaker at your target market's events.