Marketing Basics
Master these five ideas, and you will be well on your way to becoming a master marketer.
Recent Posts in Marketing Basics
Valentine's Niche: Say It With Beer and Beef Jerky?
BY Diana Ransom
In the business of love, nothing is sacred -- not even candy hearts and red roses.
What 'Project Runway' Can Teach You About Business
BY Carol Tice
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Seven Ways Business Owners Can Beat the January Doldrums
BY Carol Tice
For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.Project Grow
How One Business Is Expanding Beyond Its Local Market
BY Erika Napoletano
What is your company doing that takes you outside the comfort zone? Free Market-Research Tools -- A Sampler
BY Gwen Moran
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.Play Video Targeting the 'It Girl' Customer (Video)
BY Colleen DeBaise
The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company. Five Affordable Consumer Research Tools
BY Susan Gunelius
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans. What to Do When the Mailman Slows Your Business Down
BY Diana Ransom
Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers. A New Way to Crowdsource Customer Feedback
BY Jason Ankeny
Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.Play Video How Indie Merchants Are Prepping for the Holidays (Video)
For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers. 12 Ways to (Legally) Spy on Your Competitors
BY Carol Tice
You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals. Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
BY Carol Tice
Where is the line between being responsive to customers' needs, and simply letting customers call the shots? Apple's Simple Marketing Manifesto
BY Jason Fell
In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today. Why You Should Fire Your Worst Client
BY Carol Tice
When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.Ads by Google
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