Marketing Basics
Project Grow
Deep Insight Without Deep Pockets
BY Kim T. Gordon
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.The Perfect Presentation: Follow-up
BY Geoff Williams
In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.The Perfect Presentation: Appearance
BY Sarah Pierce
In part 5 of a 6-week series, we share our tips for dressing to impress.The Perfect Presentation: Practice
BY Geoff Williams
In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.The Perfect Presentation: Speaking
BY Sarah Pierce
In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.The Perfect Presentation: Technology
BY Geoff Williams
In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.The Perfect Presentation: Materials
BY Sarah Pierce
In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.Get to Know the Competition
BY Kim T. Gordon
A simple, 4-step competitive analysis will help you rise above the pack.Building Repeat Business from Day 1
BY Brad Sugars
10 tips to ensure your new business venture will have the repeat customers it needs to survive.Take Charge of Your Marketing
BY Kim T. Gordon
Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.The Cost of Customer Loyalty
BY Paige Arnof-Fenn
When Paige's favorite local coffee shop made a few too many changes, it forced customers away. How can you avoid this same mistake?Story Hour
BY Nichole L. Torres
Intrigue your audience by marketing with storytelling techniques.Your Brand's True Colors
BY John Williams
Learn what the colors you use say about your business.How to Research Your Market
BY Brad Sugars
Do your homework before opening your doors to avoid business-busting mistakes.The Baby Boomers Are Coming
BY Chris Penttila
The boomers are coming. Can you help your city prepare?Drive Media Interest at a Trade Show
BY Rachel Meranus
Follow these steps to get your business noticed before, during and after the show.12 Months of Holiday Promotions
BY Kim T. Gordon
Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.Market for Instant Sales
BY Kim T. Gordon
Cut to the chase with these tips to reach prospects who are ready to buy.Using an Online Trading Market to Predict Success
BY Mark Henricks
Businesses are using an innovative tool to see what their futures may hold.Create Marketing Materials With Your Salespeople in Mind
BY Kim T. Gordon
What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.Are You a Smart Marketer?
BY Kim T. Gordon
Take this quick quiz to learn important tips for growing your business by marketing the smart way.Using an Effective Media Mix
BY Kim T. Gordon
Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
Making a Knock-Out Trade Show Display
You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.Staffing Your Trade Show Booth
The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.3 Word-of-Mouth Marketing Tactics
BY Kim T. Gordon
And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.Making Your Marketing Message Stick
BY Carol Tice
What keeps your message in the minds of consumers?Ads by Google
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