Marketing Ideas
If your marketing could use a new twist, consider these new ideas to reach today's customers.
Recent Posts in Marketing Ideas
How One Company Transformed Its Boring Products
BY Carol Tice
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
What One Startup Got Out of Starring in Webisodes
BY Carol Tice
Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
How to Make Your Marketing Work Together
BY Jay Conrad and Jeannie Levinson
Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
More Posts in Marketing Ideas
Can 'Small Business Saturday' Save Christmas?
BY Colleen DeBaise
We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
What You Can Learn About Business from Farmville
BY Jennifer Wang
Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
How to Get Your Product into the Hands of a Celebrity
BY Susan J. Ashbrook
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Three Steps to Grow Your Own 'Buy Local' Campaign
BY Gwen Moran
Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Five Ways Small Businesses Can Beat Rising Mail Costs
BY Carol Tice
With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
A Franchise Thanksgiving
BY Diana Ransom
If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
A Competition Roundup for Entrepreneurs
BY Mikal E. Belicove
Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
The Power of Harry Potter's Marketing Potion
BY Jason Fell
Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Harry Potter By the Numbers
BY Jason Fell
With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Six Quick-Hit Marketing Ideas for Social Media
BY Gail Goodman
Add some short-term sizzle to your year-long marketing campaign.
Tell Google You're Ready for Your Close-Up
BY Mikal E. Belicove
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.Don't Miss
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