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Market Research

Nostalgia Sells
The oldies but goodies of baby boomers are all the rage.

Deep Insight Without Deep Pockets
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.

Researching the Inventions Market
Want to know if your new product will be a hit? Start your research today.

How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.

Selling to Your Best Prospects
Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.

Using an Online Trading Market to Predict Success
Businesses are using an innovative tool to see what their futures may hold.

How to Use Online Surveys
Do them right, and online surveys can be very revealing.

Market Research on a Budget
Don’t think you can afford to do market research? Think again!

Keeping Your Edge
If you want to keep your business in top form, you’ve got to track down the newest information and trends.

Increase Business With International Customers
How to know when to take your business global

Competitive Intelligence on a Shoestring
Getting the skinny on your competitors doesn't have to cost an arm and a leg. Check out these free or low-cost options.

How Effective Is Your E-Newsletter?
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.

Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.

Inexpensive Market Research Methods
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.

Test Your Product or Service First
It's not as expensive as you think--and it's crucial to your success.

Define Your Target Audience to Grow Your Sales
Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.

Finding a Market for Your Services
Does anyone need what your business is offering? To find out, the best approach is the direct approach.

Why You Need Competitive Intelligence
Competitive intelligence should be moving up your list of entrepreneurial priorities.

Conducting Surveys and Focus Groups
Check out these effective market research options that won't take a toll on your budget.

Down and Dirty Market Research
You can learn a lot by visiting your competitors.

Market Research on the Web
Use the Internet to find out if your business has potential.

Who Is Your Market—and What Do They Want?
Before you get set on one target market, figure out if there are any others eager for your product or service.

Keeping Your Marketing Current
Your customers are changing. Can your marketing keep up?

Bringing in the Business
How to find your target market and tell them all about wonderful, fabulous you

Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.

Conducting Market Research
Prospects need a reason to buy, even if you're just asking them whether they'd use your product or service.

How to Market to College Students
Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.

Who Wants to Know? You Do.
Conducting a survey online is cheap and fast--and you can do it yourself.

Testing International Waters
Find out if your business is ready for the global marketplace.

Research for Less
You don't need a big budget to find out if there's a market for your business.