- The Market Research Toolbox: A Concise Guide for Beginners (Sage Publications), by Edward F. McQuarrie.
- Check your local municipal or college library for the American Marketing Association's Green Book, an international directory of marketing research companies and services, that includes an addendum of focus-group facilities.
Contact Sources
Castle Hill Consulting, (973)984-0556, prichard@cybernex.net.
Sapient Corp., (312) 640-4450, http://www.sapient.com.
This article was originally published in the February 2000 print edition of Entrepreneur with the headline: Get The Scoop.
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