Online Marketing
Is Any Publicity Good Publicity?
BY Mikal E. Belicove
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
One Way to Automate Your Online Marketing Efforts
BY Jonathan Blum
A look at search curation tool Curata, which gathers relevant articles and links from the Web and posts it to a company's website.
How to Get Your Landing Page to Land More Sales
BY Ann Handley
Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
How to Get Started with Location-Based Marketing
BY Jason Fell
Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Small Business Saturday Kicks Off
BY Colleen DeBaise
New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
10 Tips for Better Content Marketing
BY Mikal E. Belicove
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
How to Leverage Celebrities and Social Media to Build Buzz
BY Shira Lazar
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Seven Tips for Marketing a Business with Video
BY Starr Hall
When creating videos for marketing purposes, keep this advice in mind.
Seven Tips for Successful Holiday Marketing Campaigns
BY Gail Goodman
When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Why Content Marketing Is King
BY Mikal E. Belicove
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
How to Start Video Blogging for Your Business
BY John D. Leavy
Online videos can be a good way to connect with customers. Here are some tips for beginners.
What Time Is Your Facebook Sweet Spot?
BY Mikal E. Belicove
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Chief Cheezburger Ben Huh Dishes on Social Media
BY Shira Lazar
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
CouponTrade Can Help Attract Customers Through Unused Deals
BY John Patrick Pullen
A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
HopStop Offers Free Geo-Targeted Ads for Small Businesses
BY Jason Fell
Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Create Card-Free Rewards Programs with Apps
BY Gwen Moran
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
New Ways to Tap into Daily Deals Sites
BY Mikal E. Belicove
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
How One Small Company Is Using QR Codes
BY Jason Ankeny
Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
To Find Local Customers, Use Local Resources
BY Mikal E. Belicove
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Monitors That Pull Double-Duty for Marketing
BY Jonathan Blum
Monitors can be repurposed as interactive marketing kiosks, allowing your customers to see for themselves just how innovative you are. Here are three of the sharpest.
Social Media Breakdown: Spotify
BY Shira Lazar
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Five Reasons Why Websites Still Matter
BY Mikal E. Belicove
Online sales and lead generation dictate that you use all of your available resources, including a website.
How Not to Send Customer Emails: A Lesson from Comcast
BY Carol Tice
If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
How to Break Out of the Business Buzzword Bubble
BY Erika Napoletano
Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
10 Ways to Turn Your Blog into a Lead-Generation Machine
BY Ann Handley
How to attract more traffic to your blog and convert more of your visitors into buying customers.
Can a Tweet Button Drive More Traffic to Your Web Page?
BY Mikal E. Belicove
Installing social sharing buttons is an easy way to increase the visibility of your website.Don't Miss
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