10 Steps to Effective CopywritingDon't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
A Marketer's Sharpest Tool: The Copywriting OutlineYour message will lose some of its power if you don't take the time to get organized upfront.
SEO: Essential to SurvivalCompanies that rely on the web for sales have two choices. Embrace SEO or don't embrace SEO. And one's not really a viable option.
No Better Time for E-Mail MarketingWhat do the best franchise owners know about online marketing that you need to know, too?
Make Your Business the Next Economic EpidemicViral videos represent one way for small businesses to level the advertising playing field.
How to Advertise NowUnsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Keep Your Eye on the Prize: CustomersIf your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Cultivate Stronger Customer Bonds4 ways to market effectively in a downturn and maximize customer feedback.
The Unwritten Rules of Social NetworkingIs your social networking strategy actually costing you customers? Use these strategies to get it right.
Maximize Your SEO5 simple secrets can make the most of your search engine rankings.
Marketing Presentations Go VirtualFight the high cost of gas and air travel with your own webinars.
Copywriting Grammar Ain't PerfectBreak the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing to the 7 Deadly SinsWhen it comes to recession-proof businesses, vice is nice.
Girl PowerWant to grab a powerful niche market with growing potential? find out what women want.
Use Your WordsPut Google AdWords to work, and watch the customers--and sales--click in.
Social MarketingMake friends in all the right places online, and watch your site's traffic soar.
How to Manage Your Yelp ReviewsIgnore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
A Business That Succeeds With E-mail MarketingFur-Get Me Not keeps customers well-informed with company news, events and stories.
Give Web Users What They Really Want Most people go online with a goal in mind. Learn to capitalize on their habits.
Guerrillas Use Word-of-Mouth MarketingIt comes in many forms, but all of them are essential to your business.
Appeal to Consumers' Five Senses Your copy should stimulate a sensory reaction that compels readers to buy.
Reaching Beyond BordersWith Web 2.0, opportunities abound for small businesses to target customers far and wide.
Keep Your Customers Reading8 tips for developing e-newsletters that have interesting and relevant content for readers
Small Businesses Succeed with E-mail MarketingThese 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
9 Tips for E-mail Marketing Design In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Marketing in the Recommendation AgeAs customer review venues and their influence increase, business owners should capitalize on this trend.
Make Customer Testimonials MeaningfulBring out the value of your product or service with compelling user reviews.
Grow Your Biz--From eBay and BeyondE-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
Transform Your Website Into a Sales PowerhouseWith the growing rate of internet shoppers, make sure you design your site with the customer in mind.
Marketing Your Home Based BizEven if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
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