Online Marketing
How to Use Video to Market Your Business
BY Gail Goodman
Consider these tips to help you produce video that connects with your customers.
Five to Follow on Twitter for Social Media Newbies
BY Kara Ohngren
Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Roundup: QR Code Tools
BY Jonathan Blum
The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
How to Boost Traffic to Your Listing on Google Maps
BY John Arnold
Google Boost puts a local twist on pay-per-click advertising.
Three Common Marketing Mistakes and How to Fix Them
BY Jane Porter
Experts and small-business owners share tips to avoid blunders that affect your bottom line.
How Marketers Use Social Media
BY Mikal E. Belicove
New report reveals how marketers are using social media to reach their customers.
Running Display Ads with Google Gets Easier
BY John Arnold
Add logos, pictures, and rich media to your pay-per-click strategy.
Friending Facebook to Connect With New Customers
BY Diana Ransom
Here's how one small Web company is using Facebook Connect to find new users.
Google's Own Search-Engine Tour Guide
BY Mikal E. Belicove
Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Play Video How Can I Improve My Marketing? (Video)
Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Five Signs You Need a Marketing Makeover
BY Susan Gunelius
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
The Social Media Challenge: The Results
BY Matt Villano
We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
The Downside of Social Coupons
BY Brian Quinton
Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.A Way to Win Back Online Customers
BY Mikal E. Belicove
Retargeting can lead to increased conversions and turn abandoned site visits into sales.Three Tips for Building an Online Community
BY Gwen Moran
Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
SXSW's Customer Finding Tools of Tomorrow
BY Diana Ransom
SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
How a Company Aiding Nonprofits Secured Venture Capital
BY Gwen Moran
A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
How to Harness the Power of Social Media Feedback
BY Gail Goodman
Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Google's Panda Puts Content Farms Out to Pasture
BY Mikal E. Belicove
See why Google's latest search algorithm, Panda, rewards original content.
Using Social Media to Find the Right Customers
BY Diana Ransom
Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Three Steps to Start a Mobile Coupon Strategy
BY John Arnold
A solid promotion plan can attract buyers and help create lasting customer relationships.
How to Clean Up Your Online Reputation
BY Jennifer Wang
Skweal takes complaints out of the public forum, giving businesses a chance to make goodBusiness Owners Weigh In on Facebook Messaging
BY Ericka Chickowski
Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Three Ways to Spark Engaging Social Conversations
BY Gail Goodman
The most important aspect to social media is establishing a two-way conversation.
Play Video The Innovators: deviantART's Angelo Sotira (Video)
The co-founder and chief executive of the online artist community talks about building a 14 million member social network.
How To Optimize Your Website for Local Search
BY Jon Rognerud
Follow this guide to maximize your visibility in regional markets.Don't Miss
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