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Online Marketing

Is Affiliate Marketing Right For You?
Partnering with a site like Amazon.com can put the wind in your sails.

5 Common E-Mail Marketing Mistakes
The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.

Testing Your Site
Find out what works best by using A/B testing on your website.

Are You Scaring Away Customers?
Your efforts to get to know your customers could be driving them away.

How to Harness the Marketing Power of Blogs
This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry.

Using Podcasting to Promote Your Site
Here's everything you need to know about the latest technology to hit the internet.

The Press Tool Every Website Needs
Make your business more accessible to the media with an online media room.

Building Your E-mail List
Got a pocket full of business cards from that last networking event? Don't forget to ask permission before adding those names to your e-mail marketing list.

How to Use Exit Pop-Ups
Before they go, give your website visitors a reason to stay--or to come back later--with a well-timed exit pop-up.

How to Effectively Use Testimonials
Adding this single element to your website can multiply your profits--and get your customers selling your products for you.

Divide and Prosper
Drive higher sales by targeting your different types of customers with offers they can't refuse.

How to Use RSS Feeds
Want to make sure your marketing message doesn't end up in your customers' spam folders? Get the word out with an RSS feed.

Hot New Ways to Market Online
Make 2006 your most profitable year ever with these top three up-to-the-minute marketing strategies.

7 Deadly Sins of E-Marketing
When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.

Connecting Your Online and Offline Customers
Your website can help drive business to your physical store, and vice versa. E-mail marketing can help.

Using Cutting Edge Technology On Your Site
Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.

Stop Click Fraud
Learn how to combat click fraud before it drains your ad budget.

3 Holiday Marketing Tips
Get your share of holiday sales with this advice for being at the top of your customers' wish lists.

Creative Autoresponders Keep You on Customers' Minds
Creative autoresponders are a surefire way to make customers remember you long after they've logged off your site.

Using E-Mail to Increase Your Sales
Find out how e-mail marketing can help you target your best customers' interests to drive repeat sales--and find new sales opportunities.

Improve Your Website's Reputation
If you're ignoring your link popularity--the number and quality of other sites that link to yours--your search engine rankings will suffer. Find out what makes good links and how to get them.

Create a Blog to Boost Your Business
If you're still not quite sure what blogs are or how they can benefit your business, this blogging veteran offers some words of wisdom.

How to Attract Visitors to Your Site
Go from having zero visitors to attracting thousands of qualified buyers with these 8 easy steps for creating a knockout traffic-generating campaign.

3 Steps to Branding Your Website
Keep customers coming back for more with these tips for making a good impression with your site.

Growing Your Franchise With E-Mail Marketing
Whether you're a franchisor building a national network or just opening your first store, e-mail marketing could be the most powerful tool in your sales arsenal.

The Missing Link?
Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.

Holiday Bonus
Add an extra-special feature to your site, and get customers to indulge.

5 Ways to Break Into Online Networking
Our networking expert shares his best tips for promoting your business online with this hot new arena for word-of-mouth marketing.

Using Google to Promote Your Business
Here's how you can use your favorite search engine's cool tools to market your online business.

How Effective Is Your E-Newsletter?
Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.