Home > Marketing > Public Relations > Article Archive

Public Relations

Riding the Airwaves
A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?

12 PR Myths--Busted!
Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.

6 Tips for Getting Press
Need exposure? Follow these 6 tips to win press coverage for your growing business.

Climbing the Media Ladder
PR tips for getting your company written about

The Responsibility Factor
Making social responsibility work for you

PR Alone Isn't Enough
To make the most of your marketing strategy, reach out to prospects in more ways than one.

Do You Need Help Promoting Your Business?
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.

Who Should Receive Your Press Release?
Selecting the right target is the first step toward getting noticed.

Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.

Using Public Speaking as Another Form of PR
By stepping up to the podium, you can increase awareness of your business and yourself.

How to Get Editors to Read Your Press Releases
Understanding these considerations, mistakes and myths will increase the probability of publication.

Spin City
How do you weather a PR crisis—and come out on top?

Why You Need PR
Getting the word out about your product or service should always be a priority.

How to Reach Your Target Audience
Narrow your focus to get your message out to potential clients.

Publicize Your Business With Radio Interviews
Tips for using this medium to your advantage

How to Make the Most of a Business Event
Throw a shindig--and get some great PR at the same time.

PR Is More Than Just Press Releases
There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.

PR Ideas for the Small Retail Shop
Appeal to consumers--and boost your business--with these simple PR strategies.

Pump Up Your Sales With Powerful PR
Never underestimate the positive effect good PR can have on your bottom line.

Promoting an Event
Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.

Add Value to Get Your PR Noticed
Provide knowledge in your pitch, and editors just might bite.

The Ingredients of a Press Kit
Whatever the size of your business, you can make use of a good press kit.

Creating "Top of Mind Awareness" for Your Business
Using PR to help you become the go-to business

Getting the Most From a Press Release
Sending it out just once isn't enough. Here's how to really make that press release work for you.

Will You Hit a PR Home Run?
Don't bet on it--but there are other ways to win the publicity game.

Permanent Press
Make your Web site a magnet for news-hungry journalists.

Market a New Product on Any Budget
Let the whole world know about your latest product launch, even on the tightest budget.

Using Publicity to Your Advantage
Even local efforts can get a boost from national PR.

Making PR Work
Is your PR not doing its job? Perhaps it's time to revisit your strategy.

Make Online PR Work for You
Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.