Public Relations
Copywriting Grammar Ain't Perfect
BY Susan Gunelius
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.The Palin Industry
BY Dennis Romero
The vice presidential candidate sparks fashion trends.Unearth the Hidden Publicity Gems in Your Business
BY Rachel Meranus
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.Cause Marketing Matters to Consumers
BY Kim T. Gordon
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.Guerrillas Use Word-of-Mouth Marketing
BY Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough
It comes in many forms, but all of them are essential to your business.Teaching Old Dogs New Tricks
BY Rachel Meranus
Understanding the changing face of journalism can be the key to getting more coverage for your business.Marketing in the Recommendation Age
BY Alexa Vaughn
As customer review venues and their influence increase, business owners should capitalize on this trend.Measuring Your PR Success
BY Rachel Meranus
Your annual PR report should contain more than just media hits. Find out what you could be missing.Distinguish Yourself to Reporters
BY Rachel Meranus
Little things can make a big difference. Here are 5 tips worth employing.The Case for Case Studies
BY Rachel Meranus
Using a third party to illustrate your point can bring you the kind of publicity you want.Stepping Into a Reporter's Shoes
BY Rachel Meranus
By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.The Communications Cycle
BY Rachel Meranus
Make the most of your time and PR budget by following this simple and effective method.Managing Bad Press
BY Rachel Meranus
What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.Spread the Good Word
BY Kim T. Gordon
PR is a do-it-yourself job when you use one of these 3 tactics.Public Relations 2.0
BY Rachel Meranus
Here's a look at how you can build awareness through social media.The Multicultural Media Boom
BY Rachel Meranus
Why you need to include multicultural media sources in your PR effortsOptimize Visibility with Quality Photos
BY Rachel Meranus
Including photographs can place your news release at the top of the pile.The Art of the Bylined Article
BY Rachel Meranus
Do you have what it takes to be published? If so, this PR tactic can really help your business.When Public Speaking is Enemy #1
From your opening line to fielding questions, learn how to wow an audience of any size.Drive Media Interest at a Trade Show
BY Rachel Meranus
Follow these steps to get your business noticed before, during and after the show.
Developing a PR Plan
BY Rachel Meranus
Want to make sure your business's name gets heard this year? You need to plan for PR.Generating Coverage Between Press Releases
BY Rachel Meranus
Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.PR Trends: A Press Release for Social Media
BY Mark Nowlan
The traditional press release gets a makeover to appeal to the newest online media outlets.Why Getting Published Can Help You Network
BY Ivan Misner
It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts.Make a Great First Impression
BY Catherine Seda
You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads.Become a Business Evangelist
BY Kim T. Gordon
You're all fired up about your company's products and services, so make sure your employees are, too--and that they let everyone know it.Don't Miss
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