Public Relations
7 Ways to Milk Your Media Coverage
Get the most out of your publicity, long after you've left the spotlight.The Making of a PR Story
4 steps to creating an intriguing press release the media will love10 Creative Ways to Get PR
Think outside the box with these easy ways to promote your business.Riding the Airwaves
BY Kim T. Gordon
A radio tour can help you spread your message coast to coast without spending a fortune. So are you ready to take the mic?12 PR Myths--Busted!
BY Gwen Moran
Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.6 Tips for Getting Press
BY Kim T. Gordon
Need exposure? Follow these 6 tips to win press coverage for your growing business.Turn Good Publicity Into Franchising Success
BY Mark Siebert
Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.Climbing the Media Ladder
BY Elaine W. Teague
PR tips for getting your company written aboutThe Responsibility Factor
Making social responsibility work for youPR Alone Isn't Enough
BY Al Lautenslager
To make the most of your marketing strategy, reach out to prospects in more ways than one.Do You Need Help Promoting Your Business?
BY Al Lautenslager
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.Who Should Receive Your Press Release?
BY Al Lautenslager
Selecting the right target is the first step toward getting noticed.Using Public Speaking as Another Form of PR
BY Al Lautenslager
By stepping up to the podium, you can increase awareness of your business and yourself.How to Get Editors to Read Your Press Releases
BY Al Lautenslager
Understanding these considerations, mistakes and myths will increase the probability of publication.Spin City
BY Nichole L. Torres
How do you weather a PR crisis-and come out on top?Why You Need PR
BY Al Lautenslager
Getting the word out about your product or service should always be a priority.How to Reach Your Target Audience
BY Roy H. Williams
Narrow your focus to get your message out to potential clients.Publicize Your Business With Radio Interviews
BY Al Lautenslager
Tips for using this medium to your advantageHow to Make the Most of a Business Event
BY Al Lautenslager
Throw a shindig--and get some great PR at the same time.PR Is More Than Just Press Releases
BY Al Lautenslager
There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.3 Marketing Tactics to Use Right Now
BY Kim T. Gordon
Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.PR Ideas for the Small Retail Shop
BY Al Lautenslager
Appeal to consumers--and boost your business--with these simple PR strategies.Pump Up Your Sales With Powerful PR
BY Tony Parinello
Never underestimate the positive effect good PR can have on your bottom line.A Press Release Primer
BY Al Lautenslager
Simple how-tos that will help you construct an attention-getting releasePromoting an Event
BY Kim T. Gordon
Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.Add Value to Get Your PR Noticed
BY Al Lautenslager
Provide knowledge in your pitch, and editors just might bite.Don't Miss
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