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Query Letters That Sell Your StoryLearn how to leave editors wanting more.
Drum Up PublicityReady to hit the papers with the latest news about your business? Hire a public relations firm to help out.
Publishing as a PR VehicleWrite an article to establish yourself as an expert and garner publicity.
The Best Ways to Contact EditorsWant to know how to get in good with the media? Follow these tips to make sure your company gets written about.
PR: More Than Just a Press ReleaseYou need the complete ingredients of public relations before you start your campaign.
To Your StealthSend your PR operatives and undercover product lovers deep into customer territory.
Managing Your ReputationFollow these tips to save your brand during a crisis.
Marketing Buzz 10/01Making the most of industry awards and tightening the restrictions on cold calling
How to Generate Publicity for Your BusinessMake the buzz be about you.
Food for ThoughtEven the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.
Buzz SkillNeed a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Under FireWill a crisis take your company down? Here's how deft handling can turn public opinion around.
Picture-Perfect Press PhotosBe prepared for photo requests by making sure you have press photos on hand.
The Basics of Tip SheetsGet publicity by providing publications with useful information.
Become A Press Release ProWhy write a press release that will only end up in the trash? Follow these rules for getting in good with editors.
Budgeting PromotionsBecoming a household name is difficult when you have a shoestring budget. Our Public Relations Expert has a few cost-saving tips to help you make a name for yourself.
Your Public FacePutting together a media kit that gets results
Beyond the Press ReleaseDevelop a public-relations plan that will keep your business in the spotlight.
Star MakersFinding public relations and advertising agencies to make your business shine.
Advertise Creatively With Offbeat SportsBy sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
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