DEMOGRAPHICS
Total Audience	3,005,000
Male/Female	60%/40%
Median HHI*	$152,500
Median Age	41
Median Company Size	37
Owner/Partner/C-level	597,000
Purchase Decision-Makers	1,356,000

Source: MRI Fall 2008 and *MMR 2008

READER ENGAGEMENT
Considerable Interest Adv	30.0%
One of My Favorites	27.4%
Reader Took Action	27.2%
Average Reading Minutes	48

Source: MRI Fall 2008. FSB and Fast Company are not measured by MRI.

CIRCULATION
Paid Circulation	606,770
Subs./Newsstand	93%/7%
Newsstand Copies	42,073
Subs. Sold w/ Premium*	0
Verified	25,210/4.2%
Post Expiration Copies	10,480/1.9%
Yr. Sub. Price/Mo. Cover Price	$19.97/$4.99
Avg. Annualized Sub. Price	$16.73
Avg. Price Paid/Copy	$1.39

Source: ABC Publisher’s Statement, 12/08 *Excluding Reprints

ADVERTISING/EDITORIAL
Ad/Edit Ratio	54%/44%
2008 Total Ad Pages	1,066

Source: Edit Pages-EMI, Ad Pages-PIB

EFFICIENCIES
Page 4/C Bleed Rate	$83,480
2009 Rate Base	600,000
Rate Base CPM	$139.13
Audience CPM	$27.78

Source: 2009 Rate Card