START IT UP DEPARTMENT
Ideas to help entrepreneurs start a business, buy a franchise … and get out from under the man. This department offers tips and information to help startup entrepreneurs launch a business, including book reviews, stats, resources, a "New Opportunities" franchising box and more.

FRANCHISE INK
A success story
Each month, we meet a franchisor who’s started a cool franchised business. This two-page spread includes callouts and other must-have points expressed in text and visuals.

OPPORTUNITIES
A focus on franchisees
Readers get real-world perspectives from successful franchisees who’ve found success since buying a franchise. We include callouts, rewards of franchise ownership, startup costs and more.

THE IDEA DEPARTMENT
From inspiration to startup
Entrepreneurs keep innovation front and center in their new business within this department. It’s a roundup of resources, "Smart Ideas" profiles of successful entrepreneurs who’ve launched unique businesses, tips from experts, and innovation methods designed to keep the creativity flowing.

BUILD YOUR BRAND
Secrets to marketing like a pro
Small-business expert and digital and marketing coach John Jantsch weighs in on the online marketing methods every startup needs to know about to succeed.

FINANCE FOR STARTUPS
Money tips to get a business growing
Asheesh Advani, president and CEO of Virgin Money, reports on real-world tips, trends and strategies for new entrepreneurs financing a fledgling business.

COLLEGE STARTUPS
Making the most of the university years
A young entrepreneur who got his MBA at one of the top business schools offers up his insights. Topics include starting a green business on campus, partnering with a professor, and preparing to enter business plan competitions.

BUILD A WEBSITE
We show entrepreneurs how it’s done
Everybody wants to build a killer website—and this monthly piece will show everyone exactly how it’s done. Topics covered include how-to tutorials, callouts and expert observations.

THE SUCCESS COACH
Secrets to staying motivated
Motivational speaker and author Romans Wolter keeps newbie entrepreneurs motivated in the face of myriad startup challenges.