Entrepreneur.com visitors are business owners and partners who are looking for tools to help them succeed in today’s competitive marketplace. They own growing businesses and look to Entrepreneur.com to provide information and perspective on industry news, business tools and services, strategies for growth, and much more.

THE TYPICAL ENTREPRENEUR.COM VISITOR

• 53% are the owner/partner, chairperson, president or CEO of a business

• 41% have been in business for 3 years

• 64% are considering buying a new or additional businesses in the next 12 months

• 75.3% own an independent business, as opposed to a distributorship or franchise

ENTREPRENEUR.COM VISITORS HAVE PURCHASING POWER

• 71% are the primary decison-makers for their company

• 34% purchase vehicles through their business

• Plan to purchase a variety of products/services over the Internet, including: • Computer Hardware 31% • Computer Software 40% • Office Equipment 26% • Office Supplies 32% • Travel 29%

VISITORS FIND SOLUTIONS FOR THEIR BUSINESSES ONLINE

• 42% look for technology or Internet/e-commerce information online

• 34% look for business finance and investment information online

USERS VISIT OFTEN AND ARE ENGAGED

• 14.6 page views on average per unique visit

• 56.2% use Entrepreneur.com at least once per week

• Average length of visit–15 minutes

Source: Entrepreneur.com User Survey, September 2007 and Omniture