|
| Source: MRI Fall 2008 and *MMR 2008 DEMOGRAPHICS |
| Total Audience |
3,005,000 |
| Male/Female |
59%/41% |
| Median HHI* |
$152,500 |
| Median Age |
41 years |
| Median Company Size |
37 |
| Owner/Partner/C-level |
597,000 |
| Purchase Decision-Makers |
1,356,000 |
| Source: ABC Publisher’s Statement, 12/08 CIRCULATION/READERSHIP |
| Paid Circulation |
606,770 |
| Subscriptions/Newsstand |
93%/7% |
| Rate Base |
600,000 |
| Source: Edit Pgs.-EMI, Ad Pgs.-PIB ADVERTISING/EDITORIAL |
| Ad/Edit Ratio |
56%/44% |
| 2008 Total Ad Pages |
1,066 |
|
