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Trends

Trends Articles and Videos

Four Home-Based Businesses in Demand

Four Home-Based Businesses in Demand

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Consider these popular small-business ideas in 2011.
November 24, 2010 in Trends
The Misadventures of Venture Capital

The Misadventures of Venture Capital

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Women have to succeed in the venture capital game to become true economic influencers.
November 22, 2010 in Trends

Women Entrepreneurs as Influencers

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Women are fueling a transformative shift that will revolutionize the working world for the better.
October 27, 2010 in Trends

Establish Trust to Reap Sales

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Your nonverbal message is saying more than you think to women of color.
September 21, 2009 in Trends

Build Ethnic Stories that Resonate

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We offer examples of successful ads that appeal to multi-influential women of color.
September 15, 2009 in Trends

Introducing the Multi-Influential Women of Color

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With control over 85 percent of purchases, they are the comptrollers of the new consumerism
September 8, 2009 in Trends

The 3 M's of Starting a Business

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Market demand. Market size and structure. Money. Explore them all before diving into your startup.
February 20, 2009 in Trends

How to Be a Player in the Super Bowl

Follow these guidelines and you can win a contract to supply Super Bowl-related products and services.
January 28, 2009 in Trends

How to Win a Local Government Contract

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Here are 4 ways for women-owned businesses to compete for lucrative opportunities--and not just on price.
January 23, 2009 in Trends

20 Years of Advocacy and Education

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We explore the dynamics of bringing the first male employee into an all-female work environment.
January 19, 2009 in Trends

When the Scammers Come Out to Play

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Some of the best con artists are well-spoken, attractive and educated. So learn how to ramp up your anti-scammer arsenal.
December 20, 2008 in Trends

Ending a Partnership Where Everyone Wins

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Business partnerships don't last forever, but that doesn't mean the breakup has to be heart-wrenching.
October 24, 2007 in Trends

Turning Conflicts Into Gold

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Make the most of any workplace disagreement with these 10 conflict management tips.
October 15, 2007 in Trends

Is There a Women's Way to Negotiate?

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In part 1 of a 2-part series, an expert woman negotiator shares her insights on how women negotiate differently than men.
August 7, 2007 in Trends

Women and Venture Capital

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The truth behind women and VC funding--and why we don't seem to be getting our piece of the pie
July 12, 2007 in Trends

The Benefits of WBE Certification

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Want to reach a huge market that wants--and needs--to contract with women-owned businesses? WBE certification may be for you.
June 26, 2007 in Trends
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