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Why Most Ads Fail
BY Roy Williams
Most ads aren't written to persuade; they're written not to offend.4 Keys to Radio Advertising
BY Kim T. Gordon
From the buy to the spot, get expert advice on how to run a successful radio ad campaign.15 Sites for Promoting Your Local Business
BY Kristin Edelhauser
Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.Is a Super Bowl Ad Really Worth the Cost?
BY Roy Williams
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.Why Aren't Your Ads Working?
BY Roy Williams
If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.10 Tips for Unleashing the Power of Classified Ads
Don't let their brevity fool you: Classified ads can bring in the business if you do them right.Hit Big on Google With "Turn-the-Corner" Keywords
BY Perry Marshall and Bryan Todd
Attract customers who didn't even know they were looking for you by diverting their attention.10 Pointers for Crafting an Effective Advertorial
What every business should know about editorial-type magazine adsRadio's New Wave
BY Kim T. Gordon
It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.Creating an Attention-Getting TV Commercial
7 surefire steps to producing an ad that will give you a competitive edgeImproving Your Search Advertising Results
Learn to bring in the business with these 10 quick tips for creating more effective keyword ad campaigns.Creating Radio Ads That Stand Out
BY Roy Williams
Try these tips to break free of background noise and get a strong response from listeners.The Coupon Offer in Action
BY Al Lautenslager
Get attention--and motivate prospects to buy--with creative coupons.Selecting Stations
Where should your radio and TV ads air?Billboards Go High-Tech
BY Gwen Moran
Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.The Legal Issues of Advertising Online
BY Cliff Ennico
Make sure your online ads are legally protected.Put Your Ads Where Your Customers Are
BY Kim T. Gordon
Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.The Lowdown on Pay-Per-Click Advertising
BY Catherine Seda
Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.The Trick to Old-School Advertising
BY Roy Williams
Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.Creating Print Ads
Learn how to write and design print ads that get noticed.Print Ad Placement
Put your print ads in places that get results.Inventive Ways to Use Place-Based Media
BY Kim T. Gordon
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.The New Frontier of Advertising
BY Roy Williams
Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.10 Unusual Ways to Advertise
BY Roy H. Williams
Create an ad that'll stick with your customers long after they see it.Cable TV Ads
BY Kathy J. Kobliski
If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.Classified Ads
BY Kathy J. Kobliski
They may be old school, but classifieds still generate loads of interest from newspaper and magazine readers.Ads by Google
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Ben Kaufman
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"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
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Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
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Meetup Co-founder
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