Advertising

Twitter Makes Room for Your Ad Dollars
Advertising

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
An Argument for Caution as Facebook Readies Mobile Ads
Advertising

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Advertising

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Why Watching the Super Bowl May Inspire You to Start a Business
How To Start a Business

Why Watching the Super Bowl May Inspire You to Start a Business

An entrepreneurship organization is running an ad during the Super Bowl. Its goal: To get you to start up.
Three Social-Media-Fueled Contests for Small Businesses
Social Media

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
10 Lessons in Brilliant Marketing
Marketing Ideas

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Where to Focus Your Business's Ad Dollars in the New Year
Advertising

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
How to Stop Losing Money From Coupons
Advertising

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
HopStop Offers Free Geo-Targeted Ads for Small Businesses
Online Marketing

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
To Find Local Customers, Use Local Resources
Advertising

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Advertise on Facebook? AmEx Has the Credit Card for You
Advertising

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In
Advertising

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
'Commercial Kings' Give Small Business Advertising a Kick
Advertising

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
Why the Numbers Are Stacked Against Daily Deal Sites
Ads by Type

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Don't Ignore the Easiest Place to Find Customers
Finding Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
Three Common Marketing Mistakes and How to Fix Them
Online Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Six Steps for Revving Up Your Search-Engine Marketing
Finding Customers

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
A Franchise Helps Schools Raise Money By Becoming Their Ad Agency
Success Stories

A Franchise Helps Schools Raise Money By Becoming Their Ad Agency

Local schools in need of new equipment win big when they partner with a Sports Image franchise.
YouTube: An Unexpected Haven for Entrepreneurs
Success Stories

YouTube: An Unexpected Haven for Entrepreneurs

A growing number of people are raking in big bucks from YouTube's advertising partnership program.
The Innovators: ADstruc's John Laramie
Profiles

The Innovators: ADstruc's John Laramie

The founder of an outdoor-ad marketplace on innovation and entrepreneurship.
HomeAway's Super Bowl Ad Game
Advertising

HomeAway's Super Bowl Ad Game

As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
What You Can Learn from Super Bowl Ads
Advertising

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
Groupon Nightmares (and How to Avoid Them)
Ads by Type

Groupon Nightmares (and How to Avoid Them)

Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses.
Facebook Ads: Success Secrets From a Facebook Insider
Advertising

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
Crazy for Mobile Deals
Ads by Type

Crazy for Mobile Deals

A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers.
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