Advertising

5 Ways to Transform Facebook Page Apps into Free Advertisements
Advertising

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.
How to Make Facebook Ads Work for You
Social Media

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Driving Awareness with Vehicle Advertising
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Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Advertising

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Social Advertising: Like, Share, Retweet ... Buy?
Advertising

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
BlogFrog and the Power of Moms
Innovation

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
What You Need to Know Before Advertising on Facebook
Social Media

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Skincare Startup's Lesson for Online Brands: Looks Matter
Success Stories

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Is the End Near for Traditional Advertising?
Advertising

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
Kiip: A Win-Win for App Developers and Advertisers
Apps & Software

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Advertising

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Twitter Makes Room for Your Ad Dollars
Advertising

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
An Argument for Caution as Facebook Readies Mobile Ads
Advertising

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
How to Get the Most Bang For Your Facebook Ad Buck
Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Advertising

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Why Watching the Super Bowl May Inspire You to Start a Business
How To Start a Business

Why Watching the Super Bowl May Inspire You to Start a Business

An entrepreneurship organization is running an ad during the Super Bowl. Its goal: To get you to start up.
Three Social-Media-Fueled Contests for Small Businesses
Social Media

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
10 Lessons in Brilliant Marketing
Marketing Ideas

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Where to Focus Your Business's Ad Dollars in the New Year
Advertising

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Seven Tips for Improving Pay-Per-Click Campaigns
Selling Online

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
How to Stop Losing Money From Coupons
Advertising

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
HopStop Offers Free Geo-Targeted Ads for Small Businesses
Online Marketing

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
To Find Local Customers, Use Local Resources
Advertising

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Facebook Offers Free Ads to Small Businesses
Social Media

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
AdWords Express Takes Pain Out of Local Online Advertising
Online Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Advertise on Facebook? AmEx Has the Credit Card for You
Advertising

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
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