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Advertising

Reassess Your Ad Strategy

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With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order.
November 12, 2001 in Advertising How-To Guides

Finding Ad Inspiration

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Gain a competitive advantage by studying your competitors' advertising.
September 10, 2001 in Advertising 101

In an Instant

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Track banner-ad performance in real time to find out who's paying attention.
September 1, 2001 in Ads by Type

How Often Do I Change My Print Ad?

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Three questions to ask before making any adjustments
August 13, 2001 in Ads by Type

Ad Trip

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Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here-but will customers buy it?
August 1, 2001 in Ads by Type

Show and Sell

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Give your potential customers front-row seats for your ads with rich e-mail.
July 1, 2001 in Ads by Type

Here an Ad, There an Ad

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Pitch customers where they live . . . and work . . . and talk . . . drink . . . walk . . .
June 1, 2001 in Ads by Type

Radio Campaigns That Get Results

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Calculate the frequency of your radio ads for optimum exposure.
May 14, 2001 in Ads by Type

New Wave

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AM/FM not doing it for you? Your customers are surfing the Web now--sooner or later, they'll be listening to Internet radio.
May 7, 2001 in Ads by Type

Sponsorships Beyond Sports Arenas

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Send your marketing efforts back to school.
April 1, 2001 in Advertising

Competing With the Big Boys

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Even if there's a giant in your town, your small business stands a chance.
March 12, 2001 in Ads by Type

The Power of Shopping Networks

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You want attention? Go on TV. You want to clear out your inventory? Go on a shopping channel.
March 1, 2001 in Ads by Type

Timing is Everything

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...especially when it comes to buying advertising.
February 1, 2001 in Ads by Type

Negotiating Radio Rates

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Get the most for your advertising dollar.
January 15, 2001 in Ads by Type

Low-Cost Advertising Basics

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Get the most for your advertising dollars using these guidelines.
January 1, 2001 in Advertising How-To Guides

Getting Screen Time

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Find out how to market your product on television.
December 18, 2000 in Ads by Type

When Print Advertising Isn't Enough

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Expand your advertising portfolio by including TV ads.
November 20, 2000 in Advertising

Selecting the Right Advertising

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The pros and cons of each type of print advertising
October 16, 2000 in Ads by Type

Creating Effective Advertising Materials

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Don't understand why your ads and direct mail aren't working? Find out what you may be doing wrong and how to fix it.
September 18, 2000 in Ads by Type

Locating Advertisers for a Magazine

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Need money to launch the first issue of your magazine? We'll show you how to find advertisers.
July 17, 2000 in Ads by Type

Campaign Ready?

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Ok, your new advertising looks great. But how will you ensure its success?
July 1, 2000 in Advertising How-To Guides

Ready to Rumble

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Compete against older and bigger companies with these advertising tips that will crush the competition.
May 16, 2000 in Advertising How-To Guides

30 Seconds of Fame

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Thinking about breaking into television? Here are the steps of producing a TV commercial on a budget.
May 15, 2000 in Ads by Type

Choosing the Best Ad Methods for Your Business

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The pros and cons of different types of advertising
April 16, 2000 in Advertising 101

Size Matters

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Professional advertising help
February 1, 2000 in Advertising How-To Guides

Wowee Zowee!

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No one clicking on your Web ads? Don't tone down--dazzle!
February 1, 2000 in Ads by Type
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