Advertising

Advertising

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.
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A Sign of Good Marketing?

Sign spinners--or 'human directionals'--are trying to stop traffic with eye-catching tricks and acrobatics. Does it work?
Why Most Ads Fail
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Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.
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5 New Places to Advertise

Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
Advertising

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
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Is Low Traffic Holding You Back?

Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
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4 Keys to Radio Advertising

From the buy to the spot, get expert advice on how to run a successful radio ad campaign.
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Ad Choices Made Simple

Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.
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Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.
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15 Sites for Promoting Your Local Business

Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.
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Is a Super Bowl Ad Really Worth the Cost?

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
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Audacious Advertising

In-your-face marketing could be the best way to reach your audience.
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The Multimillion-Dollar Super Bowl Gamble

Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
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Why Aren't Your Ads Working?

If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.
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10 Tips for Unleashing the Power of Classified Ads

Don't let their brevity fool you: Classified ads can bring in the business if you do them right.
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10 Pointers for Crafting an Effective Advertorial

What every business should know about editorial-type magazine ads
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Hit Big on Google With "Turn-the-Corner" Keywords

Attract customers who didn't even know they were looking for you by diverting their attention.
Advertising

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Advertising 101

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Advertising

Advertising Trends: Pushing Past Media Overload

Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
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Radio's New Wave

It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
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Ad Writing Made Easy

If you know how to make a sales pitch, you know how to write an ad.
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Creating an Attention-Getting TV Commercial

7 surefire steps to producing an ad that will give you a competitive edge
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Improving Your Search Advertising Results

Learn to bring in the business with these 10 quick tips for creating more effective keyword ad campaigns.
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Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
By Perry Marshall and Thomas Meloche
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