Advertising

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Creating Radio Ads That Stand Out

Try these tips to break free of background noise and get a strong response from listeners.
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4 Easy Ways to Get Advertisers on Your Site

Pump up your profit margin with these simple tips for attracting advertisers.
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The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.
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Selecting Stations

Where should your radio and TV ads air?
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Billboards Go High-Tech

Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.
How to Track Ad Results
Advertising 101

How to Track Ad Results

3 strategies for determining if you're spending your advertising dollars wisely
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The Legal Issues of Advertising Online

Make sure your online ads are legally protected.
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The Lowdown on Pay-Per-Click Advertising

Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
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Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
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The Trick to Old-School Advertising

Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
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Creating Print Ads

Learn how to write and design print ads that get noticed.
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Print Ad Placement

Put your print ads in places that get results.
Advertising How-To Guides

Co-op Advertising

If your suppliers offer co-op advertising programs, it could save you lots of money.
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Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
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The New Frontier of Advertising

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
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10 Unusual Ways to Advertise

Create an ad that'll stick with your customers long after they see it.
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Cable TV Ads

If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.
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Classified Ads

They may be old school, but classifieds still generate loads of interest from newspaper and magazine readers.
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Coupons

No one can resist a coupon! Find out how to take advantage of this enticing form of advertising.
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Direct Mail

Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out.
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Direct Response TV Ads

Generate immediate response from your prospects by using these "Call now!" ads to attract attention.
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Infomercials

If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising.
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Magazine Ads

Got a niche product or business? Then advertising in the local section of a national magazine may be a smart move.
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Newspaper Ads

The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you.
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Online Ads

Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time.
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Outdoor Billboard Advertising

Got a broad customer base? Then advertising your business on a billboard could be the key to increasing sales.
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Ultimate Guide to Facebook Advertising
Ultimate Guide to Facebook Advertising
By Perry Marshall and Thomas Meloche
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