Advertising

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10 Pointers for Crafting an Effective Advertorial

What every business should know about editorial-type magazine ads
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10 Tips for Unleashing the Power of Classified Ads

Don't let their brevity fool you: Classified ads can bring in the business if you do them right.
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Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Advertising 101

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Advertising 101

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Advertising 101

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
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Advertising Trends: Pushing Past Media Overload

Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
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Radio's New Wave

It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.
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Ad Writing Made Easy

If you know how to make a sales pitch, you know how to write an ad.
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Creating an Attention-Getting TV Commercial

7 surefire steps to producing an ad that will give you a competitive edge
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Improving Your Search Advertising Results

Learn to bring in the business with these 10 quick tips for creating more effective keyword ad campaigns.
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Creating Radio Ads That Stand Out

Try these tips to break free of background noise and get a strong response from listeners.
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4 Easy Ways to Get Advertisers on Your Site

Pump up your profit margin with these simple tips for attracting advertisers.
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The Coupon Offer in Action

Get attention--and motivate prospects to buy--with creative coupons.
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Selecting Stations

Where should your radio and TV ads air?
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Billboards Go High-Tech

Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.
How to Track Ad Results
Advertising 101

How to Track Ad Results

3 strategies for determining if you're spending your advertising dollars wisely
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The Lowdown on Pay-Per-Click Advertising

Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
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The Legal Issues of Advertising Online

Make sure your online ads are legally protected.
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Put Your Ads Where Your Customers Are

Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.
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The Trick to Old-School Advertising

Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
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Creating Print Ads

Learn how to write and design print ads that get noticed.
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Print Ad Placement

Put your print ads in places that get results.
Advertising How-To Guides

Co-op Advertising

If your suppliers offer co-op advertising programs, it could save you lots of money.
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Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
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The New Frontier of Advertising

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
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