Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Marketing

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Social Media is Great, But Don't Forget Old School Marketing
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Oh Snap! Getty Images Makes Photos Free for Noncommerical Use
Grow Your Business

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Grow Your Business

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
Moving Beyond the Banner Ad
Marketing

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
The 'Got Milk' Slogan Is No More
Marketing

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Facebook Gives Advertisers a Way to Target by Relationship Status
Advertising

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Advertising Will Soon Reach a Digital Tipping Point
Advertising

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Chipotle's New Series Feels Like House of Cards, But Without the Good Parts
Advertising

Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
How I Increased My User-Registration Rate 2,800% in 4 Days
Online Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
In the Social Age, Don't Advertise, Engage
Online Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Why Barbie Posed for Sports Illustrated
Advertising

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants
Advertising

Groupon Unveils Self-Serve, DIY Deal-Making Tool for Merchants

The Chicago-based website released Deal Builder, an option that allows business owners to automatically build a custom promotion.
Mobile Marketing and the Magic of Push Notifications (Infographic)
Online Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing
Branding

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Google's Most Senior Female Executive Tapped to Run YouTube
Leadership

Google's Most Senior Female Executive Tapped to Run YouTube

Susan Wojcicki, Google's 16th employee, has been named CEO of YouTube as the company sharpens its focus on the video sharing property's ad-selling prospects.
Poll: What Was Your Favorite Super Bowl Commercial?
Advertising

Poll: What Was Your Favorite Super Bowl Commercial?

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Budweiser's Puppies Win the Super Bowl Commercial Game
Advertising

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser’s 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch
Advertising

A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.
What You Could Learn From Budweiser's Heart-Melting Ad
Advertising

What You Could Learn From Budweiser's Heart-Melting Ad

The beer company has been on a roll. Here's how you can apply its success to your marketing.
The Rise of 'Nudge' Advertising
Advertising

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie
Advertising

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
Advertising

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
What I Learned Gambling $3 Million on the Worst Super Bowl Ads
Advertising

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Advertising

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Super Bowl Season Is a Prime Time for TV Buyers
News and Trends

Super Bowl Season Is a Prime Time for TV Buyers

Nearly a quarter of TV owners purchase their big screens for the Super Bowl, and often at a lower cost.
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