Advertising

3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
The Story of a Commercial, An Apology and a Glass of Pepsi
Franchises

The Story of a Commercial, An Apology and a Glass of Pepsi

The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising
Marketing

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee
Technology

New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee

The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Good Companies Make You Think. Great Companies Make You Feel.
Marketing

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
How to Improve Your Google AdWords Campaign This Holiday Season
Marketing

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Marketing

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
Grow Your Business

We Quintupled Our Online Sales in Two Months With These Steps, and So Can You

A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Marketing

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Marketing

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Business News

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
How You Compete Matters More Than Winning Or Losing
The 'Treps

How You Compete Matters More Than Winning Or Losing

Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
Marketing

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
What Startups Need to Know About Ad Tech
Marketing

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Marketing

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
The Iconic Pepsi Ad That Made Coke Go Ballistic
Grow Your Business

The Iconic Pepsi Ad That Made Coke Go Ballistic

Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Marketing

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Social Media

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube
Grow Your Business

Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube

The video platform is finally considering a paid-subscription option that will allow users to avoid ads.
What's Missing From Your Facebook Ad Strategy
Social Media

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Can Subway Ads Bring Mainstream Users to Foursquare?
Social Media

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
Technology

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running

YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
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