Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
With a few carefully chosen words, brands can avoid this common error.
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
Who hasn't wanted to tell all of the doubters in their life to stick it!? These new ads capture moments of entrepreneurial triumph.
Cinemagraphs still photos with a moving element can be captivating. But are they just a passing gimmick?
Starting a Business
Poised to enter the business? Here's what you need to know before you make the leap.
There is an art to writing effective ad copy but science will help you create more effectively.
Businesses don't have the right to pre-existing good reviews, the court said.
When life gives you leaked naked celeb selfies, go low and bare cheap fares. At least that's what Spirit Airlines did.
Grow Your Business
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Marketers will now have access to more nuanced references, not just explicit mentions.
The director of MIT's Center for Civic Media explains the trajectory of online advertising as we know it.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
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