Advertising

Make Your Company's Name Unforgettable
Grow Your Business

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Marketing

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Why This Quirky Brand Advertises Exclusively on YouTube
Social Media

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
5 Rules of Native Advertising Every Content Strategist Should Know
Marketing

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Catch the Public's Eyes and Ears as a Storyteller
Franchises

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series
Business News

Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
Giving Advertisers a Way to Bypass Facebook Click Fraud
Social Media

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
Marketing

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious
Social Media

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup
Franchises

Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
More Online Publishers Ought to Try A/B Testing
Grow Your Business

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate
17 Logos We Love
Marketing

17 Logos We Love

Brand identity in its purest form.
Pinterest Ads Are Coming and They're Going to Be Expensive
Marketing

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
E*Trade Ditches Its Famous Talking Baby
Marketing

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Good Content Marketing Starts With Knowing Your Customers
Marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Marketing

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Social Media is Great, But Don't Forget Old School Marketing
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Oh Snap! Getty Images Makes Photos Free for Noncommerical Use
Grow Your Business

Oh Snap! Getty Images Makes Photos Free for Noncommerical Use

Unable to effectively stop people from using its images without paying licensing fees, the stock photo agency has decided to introduce a free embed feature.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Grow Your Business

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
Moving Beyond the Banner Ad
Marketing

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
The 'Got Milk' Slogan Is No More
Marketing

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Facebook Gives Advertisers a Way to Target by Relationship Status
Advertising

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Advertising Will Soon Reach a Digital Tipping Point
Advertising

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Chipotle's New Series Feels Like House of Cards, But Without the Good Parts
Advertising

Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
How I Increased My User-Registration Rate 2,800% in 4 Days
Online Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
In the Social Age, Don't Advertise, Engage
Online Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
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