Advertising
Ad Choices Made Simple
BY Kim T. Gordon
Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.Ads That Push the Envelope
BY Roy Williams
To get noticed, create a controversial ad campaign--complaints and all.15 Sites for Promoting Your Local Business
BY Kristin Edelhauser
Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.Is a Super Bowl Ad Really Worth the Cost?
BY Roy Williams
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.Audacious Advertising
BY Nichole L. Torres
In-your-face marketing could be the best way to reach your audience.The Multimillion-Dollar Super Bowl Gamble
BY Kristin Edelhauser
Ultra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.Why Aren't Your Ads Working?
BY Roy Williams
If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.10 Tips for Unleashing the Power of Classified Ads
Don't let their brevity fool you: Classified ads can bring in the business if you do them right.Hit Big on Google With "Turn-the-Corner" Keywords
BY Perry Marshall and Bryan Todd
Attract customers who didn't even know they were looking for you by diverting their attention.10 Pointers for Crafting an Effective Advertorial
What every business should know about editorial-type magazine adsCreating Ads That Ring Up Sales
BY Kim T. Gordon
Out with the old and in with ads that produce results. Just follow these four important rules.Should You Advertise?
If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.Dumb Advertising Moves to Avoid
Want to make an effective ad? Don't make these common mistakes.Advertising Trends: Pushing Past Media Overload
BY Roy Williams
Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.Radio's New Wave
BY Kim T. Gordon
It's not just for local advertisers anymore--with online radio and simulcasting, you can now broadcast your message to millions.Ad Writing Made Easy
BY Roy Williams
If you know how to make a sales pitch, you know how to write an ad.Creating an Attention-Getting TV Commercial
7 surefire steps to producing an ad that will give you a competitive edgeImproving Your Search Advertising Results
Learn to bring in the business with these 10 quick tips for creating more effective keyword ad campaigns.Creating Radio Ads That Stand Out
BY Roy Williams
Try these tips to break free of background noise and get a strong response from listeners.The Coupon Offer in Action
BY Al Lautenslager
Get attention--and motivate prospects to buy--with creative coupons.4 Easy Ways to Get Advertisers on Your Site
BY Derek Gehl
Pump up your profit margin with these simple tips for attracting advertisers.Selecting Stations
Where should your radio and TV ads air?Billboards Go High-Tech
BY Gwen Moran
Forget boring billboards--internet-connected signage is grabbing consumers' attention in a whole new way.
How to Track Ad Results
BY Roy Williams
3 strategies for determining if you're spending your advertising dollars wiselyThe Legal Issues of Advertising Online
BY Cliff Ennico
Make sure your online ads are legally protected.Ads by Google
60 Second Solutions
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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