For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
The bottom line: When it comes to reaching millennial consumers, don't forget the parents especially mom.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Check out this video on what makes YouTube a solid advertising platform.
Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
A new patent points to Google charging advertisers based on when users actually look at an advertisement.
The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
News and Trends
Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
SEO | Search Engine Optimization
Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
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