Advertising

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad
Social Media

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads
Social Media

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Before You Sponsor an Event, Answer These Questions
Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Facebook Video Ads Coming to a Screen Near You
Advertising

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Social Media

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
A College 'Trep's Plans for 2014
Forward Thinkers

A College 'Trep's Plans for 2014

Entrepreneur caught up with College Entrepreneur of 2012 Bryan Silverman and talked about the upcoming year and his plans after graduation.
How to Advertise Your YouTube Videos
Advertising

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer
Branding

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Social Media

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Social Media

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Creating a Banner Ad Worth Clicking on
Advertising

Creating a Banner Ad Worth Clicking on

Dispop sources click-worthy banner-ad proposals from a network of designers.
Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving
Advertising

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

No, we're not talking about traditional radio advertisements.
3 Things You Probably Don't Know About Google Adwords
Advertising

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
Advertising

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Why Spending on Big Data Isn't a Waste (Infographic)
News and Trends

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website
News and Trends

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
5 Ways to Make Your Coupons Stand Out From the Pack
Advertising

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?
Advertising

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
How 3 Companies Use Storytelling as Advertising
Advertising

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Advertising

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
10 Chains Scaring Up Business With Free Food & Other Halloween Deals
Advertising

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Is Facebook Really a Failure to Marketers?
Social Media

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Do Digital Ads Work? Who Knows.
Advertising

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges
Branding

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
25 Creative Ways to Promote Your App For Free
Apps & Software

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
Advertising

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
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