Advertising
Put Your Ads Where Your Customers Are
BY Kim T. Gordon
Your ad, that is. Place-based advertising allows you to reach your ideal customers with the right message, in the right place at the right time.The Lowdown on Pay-Per-Click Advertising
BY Catherine Seda
Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.The Trick to Old-School Advertising
BY Roy Williams
Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.Co-op Advertising
If your suppliers offer co-op advertising programs, it could save you lots of money.Creating Print Ads
Learn how to write and design print ads that get noticed.Print Ad Placement
Put your print ads in places that get results.Inventive Ways to Use Place-Based Media
BY Kim T. Gordon
With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.The New Frontier of Advertising
BY Roy Williams
Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.10 Unusual Ways to Advertise
BY Roy H. Williams
Create an ad that'll stick with your customers long after they see it.Cable TV Ads
BY Kathy J. Kobliski
If you think you can't afford to advertise on television, think again--and look into this less-expensive TV ad option.Classified Ads
BY Kathy J. Kobliski
They may be old school, but classifieds still generate loads of interest from newspaper and magazine readers.Coupons
BY Kathy J. Kobliski
No one can resist a coupon! Find out how to take advantage of this enticing form of advertising.Direct Mail
BY Kathy J. Kobliski
Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out.Direct Response TV Ads
BY Kathy J. Kobliski
Generate immediate response from your prospects by using these "Call now!" ads to attract attention.Magazine Ads
BY Kathy J. Kobliski
Got a niche product or business? Then advertising in the local section of a national magazine may be a smart move.Newspaper Ads
BY Kathy J. Kobliski
The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you.Online Ads
BY Kathy J. Kobliski
Not advertising online? You'd better be--that's where an increasingly large part of your target market is spending time.Radio Ads
BY Kathy J. Kobliski
Advertising in the right time slots and with the right amount of frequency are key to finding ad success on the airwaves.TV Ads
BY Kathy J. Kobliski
No matter who you're trying to reach, you'll find plenty of opportunities on network television.Outdoor Billboard Advertising
BY Kathy J. Kobliski
Got a broad customer base? Then advertising your business on a billboard could be the key to increasing sales.Sponsorships
BY Kathy J. Kobliski
Do your business some good by sponsoring radio or TV programs that draw your target customers.Transit Ads
BY Kathy J. Kobliski
Put your ads on the move by advertising in and on buses.Yellow Pages Ads
BY Kathy J. Kobliski
If you're not advertising in your local Yellow Pages, you could be missing out on a critical source of leads.Infomercials
BY Kathy J. Kobliski
If you've got a product that lends itself to a live demonstration, you may want to think about infomercial advertising.5 Steps to Starting a Cable Ad Campaign
BY Kim T. Gordon
No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Creating Memorable Business Signs
BY Roy H. Williams
Make your business signs stand out with these proven attention-grabbing tips.Ads by Google
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