Advertising

10 Chains Scaring Up Business With Free Food & Other Halloween Deals
Advertising

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Is Facebook Really a Failure to Marketers?
Social Media

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Do Digital Ads Work? Who Knows.
Advertising

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges
Branding

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
25 Creative Ways to Promote Your App For Free
Apps & Software

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
Advertising

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Stop Worrying About Sales and Build Relationships
Online Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series
Sales

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)
Advertising

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
New York Cracks Down on Companies That Buy Fake Online Reviews
Social Media

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Advertisements Are Coming to Pinterest Now, Too
Social Media

Advertisements Are Coming to Pinterest Now, Too

The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
Google Looking Beyond 'Cookies' to Track People Online
Advertising

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Fast Facts on Twitter's Startup Buying Spree
Social Media

Fast Facts on Twitter's Startup Buying Spree

The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
Will Ads Ruin Instagram?
News and Trends

Will Ads Ruin Instagram?

The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
How to Make Your Media Strategy a Success
Advertising

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Someday, Google Glass Could Track the Ads You See. Maybe.
Mobile

Someday, Google Glass Could Track the Ads You See. Maybe.

A new patent points to Google charging advertisers based on when users actually look at an advertisement.
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit
Social Media

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Intuit to Give One Small Business a Free Super Bowl Ad
Advertising

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit
Social Media

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business
Advertising

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Facebook Courts Small Businesses to Drive Mobile Ad Revenue
News and Trends

Facebook Courts Small Businesses to Drive Mobile Ad Revenue

Facebook's second-quarter earnings showed impressive revenue growth, boosted by small businesses.
A (Kind of) Brief History of Marketing (Infographic)
Advertising

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers
SEO | Search Engine Optimization

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers

Most consumers can't differentiate between paid and organic search engine results, the FTC says. New practices could be on the way.
Revolutionizing the Way We Watch TV and Movies
Marketing Ideas

Revolutionizing the Way We Watch TV and Movies

HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
Facebook Updates Ad Manager for Real-Time Analytics
Social Media

Facebook Updates Ad Manager for Real-Time Analytics

Customizable reports and actionable reporting should help advertisers more fluidly optimize their campaigns.
How to Break Into Ad Tech
Startup Basics

How to Break Into Ad Tech

Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
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