Advertising

How to Break Into Ad Tech
Startup Basics

How to Break Into Ad Tech

Call them modern day Mad Men. We talk to three ad-tech entrepreneurs about their best advice for starting up.
Startups Bring Big-Data Spin to Ads
Startup Basics

Startups Bring Big-Data Spin to Ads

With investors spending billions of dollars in recent years, yesterday's billboards have been replaced by highly targeted ads delivered over the Internet. We talk to three entrepreneurs in ad tech.
The World's Most Meaningful Brands (Infographic)
Advertising

The World's Most Meaningful Brands (Infographic)

A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
Advertising

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
Ad-Tech Gold Rush Is On
Mobile

Ad-Tech Gold Rush Is On

The use of smartphones and mobile devices has exploded. When you combine that with the billions of dollars spent on advertising each year, you get a hot new sector: advertising technology.
5 Strategies to Build a Global Brand
Branding

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Twitter Ads Now Available to All U.S.-Based Small Businesses
Social Media

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
In Mobile Push, Facebook Buys Parse to Court App Developers
Social Media

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
New Google Tool Helps Businesses Deliver Better Online Ads
Websites

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
What Twitter's Massive Advertising Deal Means for Businesses
Social Media

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
5 Pay-Per-Click Mistakes That Can Cost You Money
Advertising

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
Facebook Expands Advertising Options With New 'Partner Categories'
Social Media

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Advertising

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Pinterest: Now Is Time to Start Generating Revenue
Social Media

Pinterest: Now Is Time to Start Generating Revenue

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Advertising

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Public Relations

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Super-Bowl Commercials Through a Marketer's Eyes
Advertising

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
What You Need To Know About Facebook Mobile Ads
Advertising

What You Need To Know About Facebook Mobile Ads

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Marketing Basics

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
5 Lessons in Local Mobile Advertising from Big Brands
Mobile

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
3 Alternatives to Using Google Adwords
Advertising

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
College Entrepreneur of 2012: Bryan Silverman
Business Ideas

College Entrepreneur of 2012: Bryan Silverman

An enterprising young trep capitalizes on a captive audience with toilet paper you can read.
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
Advertising

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Local Advertising Connects With Customers Using Inside Jokes
Advertising

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
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