Advertising
The Future of Ad Writing
BY Roy H. Williams
The latest advertising trend is here. Is your ad campaign up-to-date?
Choosing the Right Advertisement For Your Business
BY Roy H. Williams
Create an ad that does your business justice with this advice from our advertising expert.Take a Stand
BY Kim T. Gordon
A newsstand, that is. Make magazines part of your marketing mix with these five money-saving ideas for advertising in print.Make More Money From Your Online Ads
BY Derek Gehl
This e-business tutorial is packed with tips for generating more online sales with Google AdSense ads.The Best Advertising Money Can Buy
BY Roy H. Williams
If you're not budgeting for word-of-mouth advertising, your business is probably suffering. Our ad expert offers his tips on generating customer recommendations.10 Direct Mail Secrets
Check out these insider tips for creating effective direct mail pieces on a budget.5 Tips for Reaching the Rich
BY Roy H. Williams
Put your product into the hands of the wealthy with these surefire ways to get your company noticed.The No. 1 Rule in Advertising
BY Roy H. Williams
Today's consumers are bombarded with flashy gimmicks and over-promises. How to stand out? Tell them the truth.Using Pay-Per-Call Advertising
BY Catherine Seda
With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.Get in Front of Customers With Direct Mail
BY Kim T. Gordon
Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes.Making Your Advertising Message Stand Out
BY Roy H. Williams
In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?Keep It Simple
BY Jerry Fisher
The most effective ad copywriting gets right to the point.Boost Sales With Coupons and Contests
BY Jay Conrad Levinson
Two time-tested marketing strategies that draw attention.Target Your Market With Appropriate Ad Copy
BY Roy H. Williams
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.How Radio Ads Are Produced
BY Kathy J. Kobliski
You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.The Advantages of Transit Advertising
BY Kathy J. Kobliski
Want to catch the attention of commuters? Try advertising on buses and in transit stations.The Benefits of Counter-Branding
BY Roy H. Williams
When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.Advertising at the Movies
BY Kim T. Gordon
With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.How to Hire a Great Ad Writer
BY Roy H. Williams
Tips for finding the perfect pitch person for your businessCatering to Comparison-Shoppers
BY Melissa Campanelli
Will listing your products on comparison-shopping sites boost business?Secrets to Writing Better Ads
BY Roy H. Williams
5 easy ways to capture the attention of your prospectsWow Customers With Your Ads
BY Roy H. Williams
Try these tips for writing copy sure to draw a crowd.When to Use Direct Mail
BY Nancy Michaels
Make the most of your direct-mail campaignTake the Plunge
BY Jerry Fisher
Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done.Direct Marketing 101
Deliver your marketing message to a precise audience with direct marketing. Read on to learn the basics, including building a mailing list, renting one and conducting your campaign.Classified Ad Basics
Inexpensive and easy, classified ads are the most economical way to get attention for your business.Ads by Google
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Musician, entrepreneur
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