Advertising

Google's Most Senior Female Executive Tapped to Run YouTube
Leadership

Google's Most Senior Female Executive Tapped to Run YouTube

Susan Wojcicki, Google's 16th employee, has been named CEO of YouTube as the company sharpens its focus on the video sharing property's ad-selling prospects.
Poll: What Was Your Favorite Super Bowl Commercial?
Advertising

Poll: What Was Your Favorite Super Bowl Commercial?

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Budweiser's Puppies Win the Super Bowl Commercial Game
Advertising

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch
Advertising

A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.
What You Could Learn From Budweiser's Heart-Melting Ad
Advertising

What You Could Learn From Budweiser's Heart-Melting Ad

The beer company has been on a roll. Here's how you can apply its success to your marketing.
The Rise of 'Nudge' Advertising
Advertising

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie
Advertising

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
Advertising

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
What I Learned Gambling $3 Million on the Worst Super Bowl Ads
Advertising

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Advertising

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Super Bowl Season Is a Prime Time for TV Buyers
News and Trends

Super Bowl Season Is a Prime Time for TV Buyers

Nearly a quarter of TV owners purchase their big screens for the Super Bowl, and often at a lower cost.
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
Advertising

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
The Next Big Thing on the Web: Sites Tailored for You
Online Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Online Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl
Advertising

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
Soon You Won't Be Able to Buy Sponsored Stories on Facebook
Advertising

Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
This New Technology Will Let You Make Purchases Directly From Your TV
News and Trends

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.
Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad
Social Media

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads
Social Media

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Before You Sponsor an Event, Answer These Questions
Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Facebook Video Ads Coming to a Screen Near You
Advertising

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Social Media

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
A College 'Trep's Plans for 2014
Forward Thinkers

A College 'Trep's Plans for 2014

Entrepreneur caught up with College Entrepreneur of 2012 Bryan Silverman and talked about the upcoming year and his plans after graduation.
How to Advertise Your YouTube Videos
Advertising

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer
Branding

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Social Media

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
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