Advertising
Radio Ads: How Long Should They Be?
BY Roy H. Williams
Everything you need to consider when choosing between 15-, 30- and 60-second spotsLights, Camera, Action!
BY Eileen Figure Sandlin
Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.When Will My Ads Start Working?
BY Roy H. Williams
It depends on a variety of factors. Here's how to create the most efficient campaign possible.Radio and TV Advertising
Turn up the volume on your ad campaign by adding radio and television spots to the mix.Secrets to Better Branding
BY Roy H. Williams
How customers respond to your brand can make or break your business.Be Your Brand
BY Roy H. Williams
Let branding work for you by tapping into the truth behind your business.
Building a Successful Advertising Plan
BY Roy H. Williams
Before you can advertise effectively, you need to answer these important questions.Hot on the Trail
BY Kim T. Gordon
Learn three easy ways to track your advertising results, and find out if you're really getting the most for your money.Get Your Message Out--On a Shoestring
BY Roy H. Williams
4 easy ways to create a successful advertising plan without spending a bundleAdvertising in the Right Places
BY Kim T. Gordon
Focus your marketing efforts where customers who are ready to buy look first.How Advertising Fits Into Your Marketing Plan
BY Roy H. Williams
As you plot the course of your business, don't forget to map out promotion as well.A New Way to Calculate Your Ad Budget
BY Roy H. Williams
In today's business world, conventional budget calculations don't always work.Choosing the Best Newspapers for Your Marketing Campaign
BY Kim T. Gordon
Keep these rules in mind when newspapers become part of your marketing efforts.Take It Outside!
BY Kim T. Gordon
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.Draw Customers to Your Website With Coupons
BY Melissa Campanelli
Using coupons can be a great way to get new customers to visit your site-if you do it right.Cheap and Effective Advertising Techniques
BY Roy H. Williams
If what you've tried hasn't worked, try these tips for writing an ad that gets results.Turn It Up
BY Kim T. Gordon
Learn what your radio ads need to succeed, and get ready to make some noise.Take Advantage of Advertising Opportunities
BY Roy H. Williams
You've found a way to reach a captive audience. Now what are you going to offer them?Total Recall
BY Kim T. Gordon
Find out what the latest research can teach you about creating ads your prospects won't forget.Selecting the Most Effective Advertising Media
BY Roy H. Williams
How can you tell if your ads are reaching the right audience and generating the best response?Determining Ad Rep Commissions
BY Roy H. Williams
Should you pay your ad reps before or after the money comes in?Outdoor Ads That Get Results
BY Roy H. Williams
You can't just slap a few words on a giant sign and expect people to respond. Here's how to craft your outdoor ads for optimal results.Make Your Advertising Work for You
It's not enough to be creative. Here's how to make sure your efforts get results.Should You Increase Your Radio-Ad Frequency?
BY Roy H. Williams
There's no easy answer. But if you have the stomach for it, the answer might be yes.Does It Have to Be "On Sale" to Sell?
BY Roy H. Williams
To ensure healthy profits, target both transactional and relational customers with your advertising.Debug Your Ad Campaign
BY Roy H. Williams
Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.Ads by Google
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60 Second Solutions
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Musician, entrepreneur
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