Advertising

3 Things You Probably Don't Know About Google Adwords
Advertising

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
Advertising

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Why Spending on Big Data Isn't a Waste (Infographic)
News and Trends

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website
News and Trends

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
5 Ways to Make Your Coupons Stand Out From the Pack
Advertising

5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here are fives ways to get customers to take notice of your brand and start buying.
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?
Advertising

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
How 3 Companies Use Storytelling as Advertising
Advertising

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Advertising

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
10 Chains Scaring Up Business With Free Food & Other Halloween Deals
Advertising

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Is Facebook Really a Failure to Marketers?
Social Media

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Do Digital Ads Work? Who Knows.
Advertising

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges
Branding

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
25 Creative Ways to Promote Your App For Free
Apps & Software

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
Advertising

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Stop Worrying About Sales and Build Relationships
Online Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series
Sales

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)
Advertising

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
New York Cracks Down on Companies That Buy Fake Online Reviews
Social Media

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Advertisements Are Coming to Pinterest Now, Too
Social Media

Advertisements Are Coming to Pinterest Now, Too

The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
Google Looking Beyond 'Cookies' to Track People Online
Advertising

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Fast Facts on Twitter's Startup Buying Spree
Social Media

Fast Facts on Twitter's Startup Buying Spree

The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
Will Ads Ruin Instagram?
News and Trends

Will Ads Ruin Instagram?

The photo-sharing service plans to bring ads to its platform within the next year, and it's anyone's guess how users will react.
How to Make Your Media Strategy a Success
Advertising

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Someday, Google Glass Could Track the Ads You See. Maybe.
Mobile

Someday, Google Glass Could Track the Ads You See. Maybe.

A new patent points to Google charging advertisers based on when users actually look at an advertisement.
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit
Social Media

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Intuit to Give One Small Business a Free Super Bowl Ad
Advertising

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Prev 1 ... 4 5 6 7 8 9 10 11 Next
Ads by Google
Most Shared Stories

Connect with Entrepreneur

Ads by Google