Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
How you can better track and target your advertising campaigns, while also reducing your costs.
Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
New version of the popular tool will give advertisers more options.
What small-business owners can learn from the best of the big budget ads.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Consider 'out-of-home' ads to connect with locals.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.
Learn how to use Facebook's redesign to get your customer's attention.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
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