Advertising

New Facebook Ad Unit Ask Users to Chime In
Advertising

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
'Commercial Kings' Give Small Business Advertising a Kick
Advertising

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
Why the Numbers Are Stacked Against Daily Deal Sites
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Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Don't Ignore the Easiest Place to Find Customers
Finding Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
Three Common Marketing Mistakes and How to Fix Them
Online Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Six Steps for Revving Up Your Search-Engine Marketing
Finding Customers

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
A Franchise Helps Schools Raise Money By Becoming Their Ad Agency
Success Stories

A Franchise Helps Schools Raise Money By Becoming Their Ad Agency

Local schools in need of new equipment win big when they partner with a Sports Image franchise.
YouTube: An Unexpected Haven for Entrepreneurs
Success Stories

YouTube: An Unexpected Haven for Entrepreneurs

A growing number of people are raking in big bucks from YouTube's advertising partnership program.
The Innovators: ADstruc's John Laramie
Profiles

The Innovators: ADstruc's John Laramie

The founder of an outdoor-ad marketplace on innovation and entrepreneurship.
HomeAway's Super Bowl Ad Game
Advertising

HomeAway's Super Bowl Ad Game

As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook.
What You Can Learn from Super Bowl Ads
Advertising

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
Groupon Nightmares (and How to Avoid Them)
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Groupon Nightmares (and How to Avoid Them)

Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses.
Facebook Ads: Success Secrets From a Facebook Insider
Advertising

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
Crazy for Mobile Deals
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Crazy for Mobile Deals

A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers.
Bing vs. Google: The Battle for Your Advertising Dollars
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Bing vs. Google: The Battle for Your Advertising Dollars

Think AdWords is the be-all and end-all of search engine marketing? Think again.
There's Big Opportunity in Lower-Cost Ads
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There's Big Opportunity in Lower-Cost Ads

More TV, web and mobile ads are within reach of small businesses.
Tips and Tools for Location-Based Marketing
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Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
Are Location-based Ads a Coming Nightmare?
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Are Location-based Ads a Coming Nightmare?

Marketers will love the targeted ads, but consumers might tire of the over-personalization.
Not Your Father's Phone Book
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Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
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Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
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7 Ways to Save on Search Advertising

Tips to keep your wallet fat and strengthen your online ad campaigns
Advertising How-To Guides

How-To Guides

Want to learn how to create effective ads or choose the right type of advertisement? Entrepreneur's Advertising How-to Guides will help you get your business exposed.
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Online Advertising's $65 Billion Problem

Do-it-yourself web marketing options are cutting into the ad industry's bottom line.
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Use Coupons to Lure Last-Minute Buyers

Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
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