Advertising
Adjusting Your Ads in Times of War
BY Roy H. Williams
How to proceed with your advertising goals when the world is in turmoilWhat to Say in Your Ad
BY Roy H. Williams
Can't decide what information to include in your ads? Surprise: There's more than one answer.How to Spend Your Ad Dollars
BY Roy H. Williams
A good mix of mass media and online advertising can help you find new customers.What Return to Expect on Your TV Ad Dollar
BY Roy H. Williams
Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.Get Your Direct Mail Noticed
BY Kim T. Gordon
Take your marketing into the next dimension with dimensional mailers.The Keys to Cable Ad Success
BY Roy H. Williams
Learn what to say and how often to say it when you advertise on cable TV.Using Radio to Sell a Visually Appealing Product
BY Roy H. Williams
Think prospects have to see your product to be interested? Think again.Advertising Your New Business
BY Roy H. Williams
How to get big results with a small budgetSelecting the Best Media for Your Ad
BY Kim T. Gordon
Don't waste time and money. Here's how to choose the best place for your ads the first time.Calculating Your Ad Budget
BY Roy H. Williams
Before you pour money into advertising, figure out exactly how much you should spend.Nothing but Net
BY Elizabeth J. Goodgold
Offline advertising--who needs it?Building an Effective Mailing List
BY Sean M. Lyden
To get your direct-mail message across, you have to start out with the right names.Reach the Masses With Radio Advertising
BY Kim T. Gordon
In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.Make Newspaper Ads Work for You
BY Sean M. Lyden
Is your print campaign falling flat? You may be neglecting two keys to success.As Seen on TV
BY Kim T. Gordon
The time may be right for direct response TV ads, but are they right for you?Creating Your Advertising Plan
BY Kathy J. Kobliski
Even on a tight budget, you can get the results you want.Reassess Your Ad Strategy
BY Kathy J. Kobliski
With the holidays approaching, it's a good time to get your advertising's reach and effectiveness in order.Finding Ad Inspiration
BY Kathy J. Kobliski
Gain a competitive advantage by studying your competitors' advertising.In an Instant
BY Melissa Campanelli
Track banner-ad performance in real time to find out who's paying attention.How Often Do I Change My Print Ad?
BY Kathy J. Kobliski
Three questions to ask before making any adjustmentsAd Trip
BY Amanda C. Kooser
Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here-but will customers buy it?Show and Sell
BY Peter Kooiman
Give your potential customers front-row seats for your ads with rich e-mail.Here an Ad, There an Ad
BY Kimberly L. McCall
Pitch customers where they live . . . and work . . . and talk . . . drink . . . walk . . .Radio Campaigns That Get Results
BY Kathy J. Kobliski
Calculate the frequency of your radio ads for optimum exposure.New Wave
BY Melissa Campanelli
AM/FM not doing it for you? Your customers are surfing the Web now--sooner or later, they'll be listening to Internet radio.Sponsorships Beyond Sports Arenas
BY Gwen Moran
Send your marketing efforts back to school.Ads by Google
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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