Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
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Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
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Learn how to use Facebook's redesign to get your customer's attention.
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Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Apps & Software
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
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