The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Apps & Software
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
How To Start a Business
An entrepreneurship organization is running an ad during the Super Bowl. Its goal: To get you to start up.
Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Here, new data that can help you plan where your business should spend on advertising in 2012.
Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
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Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Experts and small-business owners share tips to avoid blunders that affect your bottom line.
To find new customers through paid-search advertising, consider this advice.
Local schools in need of new equipment win big when they partner with a Sports Image franchise.
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