Advertising

In Mobile Push, Facebook Buys Parse to Court App Developers
Social Media

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
New Google Tool Helps Businesses Deliver Better Online Ads
Websites

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
What Twitter's Massive Advertising Deal Means for Businesses
Social Media

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
5 Pay-Per-Click Mistakes That Can Cost You Money
Advertising

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
Facebook Expands Advertising Options With New 'Partner Categories'
Social Media

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Advertising

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Pinterest: Now Is Time to Start Generating Revenue
Social Media

Pinterest: Now Is Time to Start Generating Revenue

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Advertising

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Public Relations

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Super-Bowl Commercials Through a Marketer's Eyes
Advertising

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
What You Need To Know About Facebook Mobile Ads
Advertising

What You Need To Know About Facebook Mobile Ads

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Marketing Basics

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
5 Lessons in Local Mobile Advertising from Big Brands
Mobile

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
3 Alternatives to Using Google Adwords
Advertising

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
College Entrepreneur of 2012: Bryan Silverman
The 'Treps

College Entrepreneur of 2012: Bryan Silverman

An enterprising young trep capitalizes on a captive audience with toilet paper you can read.
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
Advertising

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Local Advertising Connects With Customers Using Inside Jokes
Advertising

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
How We Made $10,000 Using These 5 Content Marketing Tricks
Marketing

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
10 Quick Steps to Creating a Facebook Ad Campaign
Social Media

10 Quick Steps to Creating a Facebook Ad Campaign

A step-by-step look at how to start advertising on the big social network.
Want to Expand Your Reach Globally? Take a Cue From Caesar
Marketing

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
How a Dollar Shave Club's Ad Went Viral
Advertising

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
How 'Do Not Track' May Hurt Businesses
Selling Online

How 'Do Not Track' May Hurt Businesses

Websites could lose revenue if they rely heavily on ads tied to users' browsing behavior.
5 Tips for Getting Started With Mobile Advertising
Mobile

5 Tips for Getting Started With Mobile Advertising

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.
Apps & Software

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
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