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Turn It Up

Learn what your radio ads need to succeed, and get ready to make some noise.
January 1, 2004 in Ads by Type

Take Advantage of Advertising Opportunities

You've found a way to reach a captive audience. Now what are you going to offer them?
December 1, 2003 in Ads by Type

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
November 1, 2003 in Advertising How-To Guides

Selecting the Most Effective Advertising Media

How can you tell if your ads are reaching the right audience and generating the best response?
October 6, 2003 in Advertising 101

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?
September 8, 2003 in Advertising

Outdoor Ads That Get Results

You can't just slap a few words on a giant sign and expect people to respond. Here's how to craft your outdoor ads for optimal results.
August 4, 2003 in Advertising How-To Guides

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
July 14, 2003 in Advertising 101

Should You Increase Your Radio-Ad Frequency?

There's no easy answer. But if you have the stomach for it, the answer might be yes.
July 7, 2003 in Ads by Type

Does It Have to Be "On Sale" to Sell?

To ensure healthy profits, target both transactional and relational customers with your advertising.
June 2, 2003 in Ads by Type

Debug Your Ad Campaign

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.
May 5, 2003 in Ads by Type

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
March 24, 2003 in Advertising

What to Say in Your Ad

Can't decide what information to include in your ads? Surprise: There's more than one answer.
March 3, 2003 in Ads by Type

How to Spend Your Ad Dollars

A good mix of mass media and online advertising can help you find new customers.
February 3, 2003 in Advertising How-To Guides

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
January 6, 2003 in Ads by Type

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
January 6, 2003 in Ads by Type

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
December 2, 2002 in Ads by Type

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
November 4, 2002 in Ads by Type

Selecting the Best Media for Your Ad

Don't waste time and money. Here's how to choose the best place for your ads the first time.
September 2, 2002 in Advertising

Advertising Your New Business

How to get big results with a small budget
September 2, 2002 in Advertising

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
August 5, 2002 in Advertising 101

Nothing but Net

Offline advertising--who needs it?
August 1, 2002 in Ads by Type

Building an Effective Mailing List

To get your direct-mail message across, you have to start out with the right names.
June 24, 2002 in Ads by Type

Reach the Masses With Radio Advertising

In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.
June 3, 2002 in Ads by Type

Make Newspaper Ads Work for You

Is your print campaign falling flat? You may be neglecting two keys to success.
May 27, 2002 in Ads by Type

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?
February 1, 2002 in Advertising

Creating Your Advertising Plan

Even on a tight budget, you can get the results you want.
December 10, 2001 in Ads by Type
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