Branding

Branding Articles and Videos

How to Be Your Own PR Machine
Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
5 Big Company Branding Strategies Any Business Can Utilize
Marketing

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Marketing

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Grow Your Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
The 4 Elements of Better Branding Your Startup in 2015
Marketing

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
6 Secrets to Writing a Better Brand Positioning Statement
Marketing

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
A Bit of Empathy Might Be the Best Marketing Strategy
Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
A Month-by-Month Strategy to Reinvent Your Personal Brand
Leadership

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush
Grow Your Business

5 Ways to Maintain Brand Engagement on Mobile After the Holiday Rush

Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
10 Brands That Made Bad Logo Decisions in 2014
Marketing

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
The 3 Ways Entrepreneurs Fail at Personal Branding
Marketing

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
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