Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
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Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
When employees believe in the brand, the company prospers.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
How to deliver content and resources that your target audience will find valuable.
The video feature is a free and powerful tool for marketing.
Collect as much information as you can on your target market so you can create a rich statement and experience.
Grow your first-time customers into loyal brand followers with these techniques.
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