Branding

Branding Articles and Videos

Bad Winter? Cheer Up. A Tough Climate Could Make for Great Business.
Grow Your Business

Bad Winter? Cheer Up. A Tough Climate Could Make for Great Business.

Harsh weather can be a drag, but it can also help you shape your company's brand. Bundle up and see the benefits rather than just barriers.
The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'
Marketing

The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'

How businesses and big box stores are planning to cash in.
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Marketing

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Optimizing Your Brand Outreach on Pinterest (Infographic)
Social Media

Optimizing Your Brand Outreach on Pinterest (Infographic)

Pinterest is for more than collecting pictures of your next DIY craft project.
5 Must-Haves for a Successful Logo
Starting a Business

5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.
10 Tools for Smoothing the Startup Process
Starting a Business

10 Tools for Smoothing the Startup Process

From legal to branding, there is a long check list of basics for starting up but affordable tools are available every step of the way.
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
Leadership

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
The 4 Stories Entrepreneurs Need to Tell
The 'Treps

The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
The Importance of Saying 'No' to Distractions Masquerading as Opportunities
Grow Your Business

The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Google Wants You to Share Your Knowledge With a .How Domain
Marketing

Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
How Influencers Should Be Compensated by Brands
Marketing

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Your Personal Brand Needs a Growth Strategy
Grow Your Business

Your Personal Brand Needs a Growth Strategy

We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
The 10 Most Talked-About Super Bowl Commercials of 2015
Business News

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
3 Secrets of Building a Personal Brand From a Marketing Master
The 'Treps

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Marketing

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
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