Branding

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Branding

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Top 10 Ways to Make Money Online -- With Integrity
Business Management

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
Retweeting Content to Build Your Brand on Twitter
Social Media

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
You'll Never Guess Hulk Hogan's Latest Business Venture
Branding

You'll Never Guess Hulk Hogan's Latest Business Venture

Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
Don't Let Your Ego Hold You Back From Success
Go Forward

Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.
How You Give Back Provides Purpose to Your Personal Brand
Branding

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Building Your Brand's Warmth and Competence
Branding

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
These Fashion Startups Want to Declutter Your Closet
Branding

These Fashion Startups Want to Declutter Your Closet

A look at three businesses that are reprogramming you to shop smarter.
Do You Stand by Your Brand? It's Time for an Audit.
Branding

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
Advertising

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee
Franchises

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
How the Timbuk2 Brand Went From Basement to Famous
Branding

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
How to Make It as a Freelance Entrepreneur
Growth Strategies

How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
4 Ways to Tell If Your Personal Brand Is in Danger
Branding

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
Advertising

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Experience Your Brand From Your Customers' Perspective
Branding

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
Branding

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
How Building a Community Helped Launch an International Brand
Branding

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World
Growth Strategies

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Smart Twitter Guidelines to Follow
Social Media

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Contently's New $9 Million Crown Proves Content Is King
Marketing Basics

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire
Branding

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Branding

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
How Transparency Can Help You Succeed on Twitter
Social Media

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)
Branding

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
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