Branding

6 Tools Your Business Should Invest in for 2014
Apps & Software

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Branding

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
How to Design Your Way into Customers' Hearts
Branding

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Benefit Corporations: Doing Good (and Potentially) Boosting Profits
Branding

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Branding Firm Wows With Fresh Package Designs
Branding

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
5 Ways to Keep Customers Knocking on Your Door For More
Branding

5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
The Secret to Selling Your Brand With One Sentence
Branding

The Secret to Selling Your Brand With One Sentence

Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
A Simple Road Map For Your Personal Brand
Branding

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Why Happy Employees Are Your Key to Successful Branding
Branding

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
SoulCycle's Secret to Turning Customers into Die-Hard Fans
Branding

SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Better Branded Holiday Gift Ideas (Slideshow)
Grow Your Business

Better Branded Holiday Gift Ideas (Slideshow)

Go beyond pens and calendars to create a branded business gift that will get your company remembered.
Why Every Business Needs a Cyber Monday Strategy
Sales

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
3 Ingredients to Building a Digital Brand From Scratch
Branding

3 Ingredients to Building a Digital Brand From Scratch

You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
Why You're Branding Even When You Think You're Not
Branding

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Chobani's Secret to Making Customers Feel Like Family
Branding

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
The Secret to Making Customers Passionate About Your Brand
Branding

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
Turn Your Company Car Into a Marketing Campaign on Wheels
Branding

Turn Your Company Car Into a Marketing Campaign on Wheels

A look at three companies who are using their cars to jump start conversation and generate revenue.
The Genius Behind the Whitney Museum's New Logo
Branding

The Genius Behind the Whitney Museum's New Logo

The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
Why Your Business's Name Doesn't Matter as Much as You Think
Branding

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
How to Build a Business Plan For Your Personal Brand
Branding

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
Branding

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Marketers: The 3 Differences Between Millennial Guys and Gals
Finding Customers

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Bike Company Takes Customization to a New Level
Branding

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Father and Son Team Create Candy Without the Extra Junk
Branding

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)
Social Media

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here’s what you can learn.
3 Ways Starbucks Is Innovating and Why You Should Care
Marketing

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
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