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Branding

6 Ways to Convey Quality

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It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.
September 7, 2007 in Branding

5 Tips for Writing Quick-Read Copy

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Want to keep your audience's attention? Here's how to keep it short.
July 9, 2007 in Branding

Highlight Your Brand with a Favicon

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Want to capture your web audience? Use a 'favorites icon.'
June 12, 2007 in Branding

Target the Right Niche

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Looking for your niche? Here's how to find one that'll work for your business.
May 24, 2007 in Branding
Protecting Your Brand with Trademarks

Protecting Your Brand with Trademarks

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Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
April 16, 2007 in Branding

Look Big, Sell Big

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Use these branding tactics to give your small company a big, professional image.
February 13, 2007 in Branding

Creating Sales Tools That Build Your Brand

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When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.
January 4, 2007 in Branding

Bling Your Business Cards

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First impressions count, so give your business cards some style.
January 1, 2007 in Branding

Logo Design Basics

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Craft your logo carefully because what it looks like says a lot about your business.
December 6, 2006 in Branding

Branding Trends: Delivery Channels Take the Lead

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The hot ways to enhance your brand involve new media, but business branding basics are still in style.
November 3, 2006 in Branding

Hiring a Branding Professional

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Looking to improve your company's image? Here's how to find the firm to help you do it.
October 6, 2006 in Branding

Revamp Your Company Image

When it's time to update your business's image, follow these basic steps.
September 22, 2006 in Branding

4 Elements of a Winning Brand

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When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.
August 1, 2006 in Branding

The Art of Rebranding

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Update a tired brand or create an entirely new identity with a smart rebranding strategy.
July 3, 2006 in Branding

Is Your Brand in Danger?

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Brand pirates now fake SMB products. Are you getting hurt?
July 1, 2006 in Branding

What's in a Name?

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What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.
July 1, 2006 in Branding

The ABCs of Business Cards

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5 tips for creating a professional business card that leaves a lasting impression.
June 5, 2006 in Branding

Tools for Creating a Logo

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A great logo can help make or break your startup. Here are the tools you need to create a memorable mark.
June 1, 2006 in Branding

Using Your Logo in Memorable Ways

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So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.
May 1, 2006 in Branding

5 Ways to Build Up Your Business Image

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Become a superstar by building an irresistible business image.
May 1, 2006 in Branding

Name Your Business in 3 Easy Steps

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First impressions are everything, so here's how to choose a name your customers will bond with.
April 3, 2006 in Branding

Put Your Best Foot Forward

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The do's and don'ts of creating a professional-looking logo
April 1, 2006 in Branding

Is it Time to Broaden Your Branding Horizon?

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Know the risks and rewards of extending your brand before you put your name on the line.
March 6, 2006 in Branding

Branding Big, Even if You're Small

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Your company may be small, but that doesn't mean you can't brand big.
March 1, 2006 in Branding

Building a Money-Making Brand

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Stand out from the competition with these 5 steps to creating a winning brand platform.
February 6, 2006 in Branding

Making Your Brand Original

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Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
December 5, 2005 in Branding
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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