As of late, Sir Richard Bransons airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
To do it right, you'll need to find a way that serves your vision while also supporting others.
Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
A purpose should be a natural extension of your brand, whatever you decide it to be.
A look at three businesses that are reprogramming you to shop smarter.
Elevate your company's bottom line by realizing your brand's full potential.
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
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