Branding

How to Take Consumers From 'What's That?' to 'I'll Try It'
Marketing

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind
Marketing

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Marketing

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Content Marketing Isn't Just for the Big Brands
Marketing

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
The 7 Secrets to Shareable Content
Marketing

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
The 5 Key Factors of Website Success
Technology

The 5 Key Factors of Website Success

You must have these five commonly accepted factors in place if you want your online business to succeed.
Want Loyal Customers? Talk to Your Hair Stylist.
Grow Your Business

Want Loyal Customers? Talk to Your Hair Stylist.

Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Think You Can Skimp on a Logo? Think Again.
Marketing

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers
Social Media

Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Social Media is Great, But Don't Forget Old School Marketing
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Building a Brand of Love Amidst a Harsh Reality
Marketing

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
7 Stupid Branding Mistakes Your Small Business is Making
Marketing

7 Stupid Branding Mistakes Your Small Business is Making

Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
What Disney and Playboy Can Teach You About Branding
Marketing

What Disney and Playboy Can Teach You About Branding

Here's what you can learn from brands that are still going strong more than 50 years after their founding.
11 Advanced Pinterest Tips and Tricks
Social Media

11 Advanced Pinterest Tips and Tricks

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Marketing

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs
The 'Treps

'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

The Best-Actor Oscar winner has three important lessons that can apply to business.
10 Advanced Facebook Tips and Tricks
Social Media

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Are Business Cards Still Relevant?
Marketing

Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?
How 'Raising the Roof' Heightened This Restaurant's Brand
Marketing

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
3 Ways to Get Graphics for Your Website
Branding

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
6 Ideas for Epic Business Blog Posts
Marketing

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Boost Sales With These 7 Social Media Steps
Social Media

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?
Branding

A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?

The best office designs reflect company spirit.
Insure Yourself Against Extinction by Building Your Personal Brand
Branding

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Upping the PR Ante With 'Experiences'
Public Relations

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
What Sochi Can Teach Us About Trademarks
Innovation

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
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