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Branding

Crafting a Memorable Logo

Crafting a Memorable Logo

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Our branding expert shares five reasons why your business needs a logo your customers won't forget.
October 3, 2005 in Branding

Creating a Brand for a One-Man Show

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Whether you're selling your expertise or the face behind a product, your image directly affects your customers. Here's how to create a brand when the brand is you.
September 19, 2005 in Branding

Crafting Your 15-Second Elevator Speech

Try these tips for developing a short, creative description of your business that's sure to attract the attention of potential customers.
May 27, 2005 in Branding
The Basics of Branding

The Basics of Branding

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Learn what this critical business term means and what you can do to establish one for your company.
May 2, 2005 in Branding

Dare to Be Different

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Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
April 1, 2005 in Branding

How to Write Ads That Build Brands

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Keep these five tips in mind when developing a campaign to cement your brand image.
February 7, 2005 in Branding

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
January 18, 2005 in Branding

Is Your Personality Overpowering Your Brand?

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Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
January 2, 2005 in Branding

Branding Made Simple

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4 important tips for creating a successful brand image
November 15, 2004 in Branding

Battle of the Brand

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Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.
March 1, 2004 in Branding

¿Se Habla Español?

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If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
June 1, 2003 in Branding

Make an Impact With Your Image

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We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
October 1, 2002 in Branding

That's Not Cool

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Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
June 1, 2002 in Branding

Brand Awareness

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Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
September 1, 2001 in Branding

Writing a Slogan

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When it comes to making your mark, finding the right catch phrase is half the battle.
July 1, 2001 in Branding

Develop Your Own Cult Following

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From underground phenomenon to national icon, your business can be a leader in its own right.
March 1, 2001 in Branding

Branding Your Business

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Learn how to make your small business a big name.
December 18, 2000 in Branding

Marketing E-Coaches

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These sites will help you catapult to higher sales.
October 1, 2000 in Branding

Web Site

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User-friendly resources to help you communicate more effectively
June 1, 2000 in Branding

Identity Crisis

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Our Marketing Expert reveals why you should think twice before changing your business name.
April 18, 2000 in Branding

It Figures

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Resource for statistics and market data
April 1, 2000 in Branding

Stay on Customers' Minds

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Positioning your company ahead of the pack will make customers think of you first.
November 1, 1997 in Branding
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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