Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
The Best-Actor Oscar winner has three important lessons that can apply to business.
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
The best office designs reflect company spirit.
Separate yourself from your company and you'll be able to survive past failures.
When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
Good content can drive more sales, boost your visibility and increase customer loyalty.
The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Grow Your Business
As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
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