When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
Good content can drive more sales, boost your visibility and increase customer loyalty.
The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
To do it right, you'll need to find a way that serves your vision while also supporting others.
Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
A purpose should be a natural extension of your brand, whatever you decide it to be.
Ads by Google
Most Shared Stories
Success Will Never Come to Entrepreneurs Who Do These 10 Things
Tony Robbins: This Incredible Money Machine Works While You Sleep
No Money to Start a Business? No Problem. Try These 5 Options.
The 15 Characteristics of People Who Succeed at Sales
Multiply the Trust Factor Inside Your Organization
Connect with Entrepreneur
Ads by Google