Branding

What Sochi Can Teach Us About Trademarks
Innovation

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
How a Rebrand Helped Spice Up This Cal-Mex Chain
Branding

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
A Stellar Content Plan Can Lead to Business Success
Online Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Online Marketplace Abe's Market to Start Funding Organic Businesses
Venture Capital

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Becoming the 'Benchmark' Brand Everyone Covets
Branding

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
7 Deadly Sins Businesses Make With Their Reputation
Online Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Why Customers Become More Loyal After Flirting With Other Brands
Branding

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
How This Company Is Looking to Rebrand a Whole City
Branding

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Your Customers Aren't Looking for a Fling (Infographic)
Branding

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
How to Get Customers to Trust Your Ecommerce Business (Infographic)
Branding

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
The Pitfalls of Personal Branding
Branding

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Brand Visibility: Techniques and Tactics
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
CVS' Lesson: Let Your Brand Be Your Guide
Branding

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
A One-Stop Cooking and E-Commerce Site Heats Up
Business Ideas

A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.
The Difference Between a Business and a Brand
Branding

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Marketing Was the Real Winner at the Super Bowl
Branding

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
3 Ways Introverts Can Boost Their Personal Brand
Branding

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing
Branding

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
A Social Media Makeover in Just 7 Days
Social Media

A Social Media Makeover in Just 7 Days

Revamp your online presence in one week.
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out
Branding

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Top 10 Ways to Make Money Online -- With Integrity
Business Management

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
Retweeting Content to Build Your Brand on Twitter
Social Media

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
You'll Never Guess Hulk Hogan's Latest Business Venture
Branding

You'll Never Guess Hulk Hogan's Latest Business Venture

Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
Don't Let Your Ego Hold You Back From Success
Go Forward

Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.
How You Give Back Provides Purpose to Your Personal Brand
Branding

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Building Your Brand's Warmth and Competence
Branding

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
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