Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Winners of the Mission Main Street Grants program will each receive a $250,000 grant and a two-day trip to Google's headquarters for a small-business marketing workshop.
Management & Operations
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
Businesses spend a lot of time and money fretting over patent issues, but perhaps the concept of intellectual property as a whole needs to be re-examined.
Know your online platforms to be part of Gen Y's digital experience.
Let us know what you think of the tech company's new logo design.
Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
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