Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Customer Loyalty and Retention
If you take very good care of your customers, they can become evangelists for your business.
Starting a Business
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
For better or worse, controversy can draw attention to your brand.
The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Slice aims to make everyday items both nicer to look at and easier to use.
Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
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