Branding

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf
Finding Customers

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
Using Video Like the Big Brands
Online Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
5 Signs that You Need a New Logo
Branding

5 Signs that You Need a New Logo

Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
Branding

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Will SXSW Successfully Extend Its Brand?
Branding

Will SXSW Successfully Extend Its Brand?

South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
How to Pull a Badass Marketing Stunt
Marketing Ideas

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
What Your Company Logo Says About Your Brand (Infographic)
Branding

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
How to Take Advantage of the Summer Slump
Marketing Basics

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
Branding

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
10 Questions to Ask When Managing Your Company's Online Reputation
Online Marketing

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Marketing's Best Kept Secret
Marketing Ideas

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
How to Give Your Customers Exactly What They Want (Infographic)
Customer Loyalty and Retention

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Starting a Business

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Branding

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
Branding

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Is Apple Still the King of Consumer Design?
Branding

Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
The Company Giving Common Objects a Sleek New Design
Branding

The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.
Marketing

6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.
Managing Employees

How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
The Top 25 Brands on Instagram
Social Media

The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
Lessons from Paula Deen: How What You Say Can Damage Your Brand
Branding

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips
Online Marketing

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
5 Ways to Make Your Product Sell Itself
Marketing Basics

5 Ways to Make Your Product Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Grow Your Business

Lego’s Secrets for Brand Longevity

How young entrepreneurs can emulate the success of powerhouse brand Lego.
3 Steps to Creating Your Branding Message
Branding

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
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