You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Unreal Candy's natural treats are a fast-growing success.
From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Heres what you can learn.
From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Winners of the Mission Main Street Grants program will each receive a $250,000 grant and a two-day trip to Google's headquarters for a small-business marketing workshop.
Management & Operations
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
Businesses spend a lot of time and money fretting over patent issues, but perhaps the concept of intellectual property as a whole needs to be re-examined.
Ads by Google
Most Shared Stories
Connect with Entrepreneur
Ads by Google