Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Early iterations of now famous tech startups are almost unrecognizable.
Consider these tips for standing out online as a go-to resource in your industry.
As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
The non-profit which employs former gang members is now selling a selection of food products at Ralphs and Food 4 Less chains.
Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Grow Your Business
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
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