Branding
Are You Facing a Commodity Trap?
Don't be too quick to blame the economy--you might be the victim of your own complacence.Leverage Your Inner Lemon
Use 'Brand Judo' to flip negative perceptions into memorable campaigns.Tag Yourself
BY Barbara Findlay Schenck
Help your business become 'it' with a great tagline.Are You Losing Control of Your Brand Online?
BY Starr Hall
Here are five ways to keep your internet presence in check.Does Your Brand Tell a Powerful Story?
Brilliant's not enough in today's economy--you need a compelling story so people will remember you.Building Brand Value the Playboy Way
BY Susan Gunelius
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.Be Efficient With Your Social Networking
BY Starr Hall
Budget your time wisely--or risk being ruled by the internet.Harnessing the Wisdom of Crowd
Feedback from the masses can help with damage control and improve your brand.Should You Be the Face of Your Business?
BY Emma Johnson
There are plenty of ways to be your own best spokesperson--and a few reasons not to.5 Brand-Busting Mistakes to Avoid
BY Lynn Parker
Engaging in any one of these could sabotage your brand.2009: The Year of One-to-One Marketing
BY Kim T. Gordon
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.Marketing That Takes Flight
BY Justin Petruccelli
Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.Brand Makeovers: 3 Lessons in Reinvention
BY Emma Johnson
Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.Cause Marketing Matters to Consumers
BY Kim T. Gordon
Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.The Business of Politics
BY Sarah Pierce
A surge of young voters is fueling a niche market that targets their growing passion.Credibility is King
BY Justin Petruccelli
In markets where every customer is an expert, authenticity is the key to success.Five Ways to Defend Your Online Reputation
BY Dan Tynan
True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).Colors That Bring Out Your Brand
BY John Williams
Make sure the colors you choose are sending the right message to your customers.Is Their Perception Your Reality?
BY John Williams
Find out if your branding efforts are making a positive impact on your customers.How to Reduce 'Purchase Anxiety'
BY Derek Gehl
Make visitors feel more comfortable buying from your site with these 8 tips.Top 5 Business Card Blunders
BY John Williams
Avoid these mistakes that could ruin your branding efforts.6 Ways to Convey Quality
BY John Williams
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.5 Tips for Writing Quick-Read Copy
BY John Williams
Want to keep your audience's attention? Here's how to keep it short.Highlight Your Brand with a Favicon
BY John Williams
Want to capture your web audience? Use a 'favorites icon.'Target the Right Niche
BY John Williams
Looking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with Trademarks
BY John Williams
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.Ads by Google
)
)
)
)
)
)
)
)
)
)
60 Second Solutions
How to Learn 'Tech Speak'
Need to communicate with your developers? Expert Nelly Yusupova offers these three tips on how to become more tech li...
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
More from Inspiration Station
Most Popular
Connect with Entrepreneur
From the Entrepreneur Bookstore
Ads by Google