Branding

6 Fundamentals Every Modern Entrepreneur Needs to Succeed
The 'Treps

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
7 Tips for Naming (or Re-Naming) Your Company
Grow Your Business

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Taglines Are the First Step to Emotionally-Engaged Customers
Marketing

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
10 Must-See Videos on Business, Creativity and Success
The 'Treps

10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Are You Meeting Your Customers' Online Marketing Expectations?
Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Richard Branson on How to Turn a Business Around
Grow Your Business

Richard Branson on How to Turn a Business Around

There are four common problems that come with taking on an established, but faltering, business.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
Marketing

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Staying on Track While Diversifying a Business
Grow Your Business

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
5 Keys to Increasing Your Influence on Social Media
Social Media

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
Starting a Business

10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

The steps you must take to turn a side hustle into a full-fledged business.
The 3 Fundamentals of Wildly Successful Brands
Marketing

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
5 Ways to Build Your Brand in Short Chunks of Time
Marketing

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
How to Build a Business in Just 10 Days
Starting a Business

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
Build a Strong Brand With More Friendly Interactions, Less Marketing
Marketing

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
For the Brand to Thrive, the Leader Must Be the Brand
Grow Your Business

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Marketing

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Airbnb, Why the New Logo?
Marketing

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
How to Rebrand Yourself as an Entrepreneur
The 'Treps

How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
Leadership

Want to Make Your Business Grow? Become a Thought Leader -- Quickly.

Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Start Preparing Your Business for the Generation After Millennials
Marketing

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Excite Audiences by Finding the Visual Angle of Your Brand
Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
How to Build Your Brand By Giving It Away
Marketing

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
7 Tips for Hiring the Team Your Startup Needs to Succeed
Starting a Business

7 Tips for Hiring the Team Your Startup Needs to Succeed

Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
The 3 Fundamentals for a Successful Rebrand
Marketing

The 3 Fundamentals for a Successful Rebrand

The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
The 5 Secret Ingredients Needed to Build a Great PR Team
Grow Your Business

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
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