Branding

With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Franchises

With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Identity Crisis -- Your Website Name Isn't Available
Marketing

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Lifestyle

The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The Psychology of Color in Marketing and Branding
Marketing

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
5 Ways to Get People to Remember You (And Your Company)
Marketing

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Business Travelers Take to Airbnb-Style Accommodations
Lifestyle

Business Travelers Take to Airbnb-Style Accommodations

Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
Why This Entrepreneur Makes All New Hires Live With Him for a Month
The 'Treps

Why This Entrepreneur Makes All New Hires Live With Him for a Month

The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth every penny.
In Content Marketing, Your Brand Needs to Take the Back Seat
Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Please Don't Call Yourself a Small-Business Owner
The 'Treps

Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Marketing

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Shane Smith Wants to Be the Rupert Murdoch of His Generation
Grow Your Business

Shane Smith Wants to Be the Rupert Murdoch of His Generation

Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
Marketing

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Make Your Company's Name Unforgettable
Grow Your Business

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Calling All Design Snobs: Show Us Your Business Card
Lifestyle

Calling All Design Snobs: Show Us Your Business Card

Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Marketing

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Leading Logos for Brand Inspiration: A Look at Emerging Images
Marketing

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
The Secrets to Building a Powerful Personal Brand
Marketing

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Name That Company to Dazzling Success
Marketing

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Expert Explains What Makes the Best Logos So Good
Marketing

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
Marketing

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
The 3 C's of Content Marketing
Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
How to Stand Out in a Crowded Marketplace
Marketing

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Meet the Real Estate Franchise Backed by Warren Buffett
Franchises

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
New Business? Here Are 5 Tips on How to Craft a Great Brand.
Marketing

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Optimizing Your Website for Local Searches
Technology

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
Business News

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
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