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Branding

Big-Brand Results with Small-Business Budgets

Big-Brand Results with Small-Business Budgets

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Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
August 3, 2012 in Branding
How to Be Unforgettable Online

How to Be Unforgettable Online

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Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
June 27, 2012 in Branding
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

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TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
June 1, 2012 in Branding
Reality Show Win Sweetens Outlook for California Cupcake Business

Reality Show Win Sweetens Outlook for California Cupcake Business

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Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
May 9, 2012 in Branding
Fresh Founders on Packaging a Product for SuccessPlay Video

Fresh Founders on Packaging a Product for Success (Video)

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In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
May 8, 2012 in Branding
Competition: A Choice Activity for Young Entrepreneurs

Competition: A Choice Activity for Young Entrepreneurs

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In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
March 28, 2012 in Branding
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

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Dreaming of the day your business becomes a household name? Follow these examples.
March 20, 2012 in Branding
How an Austin Barbershop Built Its Brand

How an Austin Barbershop Built Its Brand

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How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
March 20, 2012 in Branding
Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business

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As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
March 20, 2012 in Branding
How to Repair a Damaged Reputation Online

How to Repair a Damaged Reputation Online

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Online rumors got your brand down? Get ready to fight back.
March 20, 2012 in Branding
How a Cafe Chain Rebranded With a Pro Surfer

How a Cafe Chain Rebranded With a Pro Surfer

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A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
March 20, 2012 in Branding
Texas: The Big Mama of Brands

Texas: The Big Mama of Brands

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We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
March 20, 2012 in Branding
Editor's Note: Our Biggest, Baddest Branding Package

Editor's Note: Our Biggest, Baddest Branding Package

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Trust isn't a new concept in branding, but it's become more important than ever.
March 20, 2012 in Branding
Branding 101: Five Tips for Solopreneurs

Branding 101: Five Tips for Solopreneurs

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Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
March 12, 2012 in Branding
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

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Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
March 1, 2012 in Branding
What Every Entrepreneur Can Learn from Hair Club for Men

What Every Entrepreneur Can Learn from Hair Club for Men

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Three tips to build a business that has staying power and remains relevant through the years.
December 30, 2011 in Branding
Why Negativity Can Be Good for Your Business Blog

Why Negativity Can Be Good for Your Business Blog

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Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
December 1, 2011 in Branding
How to Get Customers to Help Build Your Brand

How to Get Customers to Help Build Your Brand

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Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
October 27, 2011 in Branding
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.Play Video

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore. (Video)

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With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
September 26, 2011 in Branding
Three Ways to Give Back to Your Community at Holiday Time

Three Ways to Give Back to Your Community at Holiday Time

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Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
September 23, 2011 in Branding
From Entrepreneur to Icon in Five Steps

From Entrepreneur to Icon in Five Steps

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As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
September 22, 2011 in Branding
How to Get Your Product into the Hands of a Celebrity

How to Get Your Product into the Hands of a Celebrity

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Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011 in Branding
How One Online Retailer Tweaked Its Way a Better Sales Future

How One Online Retailer Tweaked Its Way a Better Sales Future

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To increase conversions, a website set out to test changes to increase registrations, calls and sales.
September 16, 2011 in Branding
How Can I Stand Out from the Competition?Play Video

How Can I Stand Out from the Competition? (Video)

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
August 5, 2011 in Branding
Insights: How to Dress to ImpressPlay Video

Insights: How to Dress to Impress (Video)

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Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
June 16, 2011 in Branding
How to Map Out an M&A Brand Strategy

How to Map Out an M&A Brand Strategy

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Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
May 24, 2011 in Branding
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
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