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Branding

Change Your Definition of Marketing

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A static concept means a stagnant business, and there's never been a better time for reinvention.
December 23, 2009 in Branding

Seven Holiday Marketing Mistakes to Avoid

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Boost year-end sales by steering clear of these slip-ups.
December 11, 2009 in Branding

Bring Back Big Branding

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Defining and communicating your personal brand will also help you bolster your sales.
December 11, 2009 in Branding

Learn From Tiger's PR Troubles

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For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
December 10, 2009 in Branding

Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
December 8, 2009 in Branding

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
December 1, 2009 in Branding

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
November 19, 2009 in Branding

Tag Yourself

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Help your business become 'it' with a great tagline.
November 12, 2009 in Branding

Are You Losing Control of Your Brand Online?

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Here are five ways to keep your internet presence in check.
October 30, 2009 in Branding

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
October 19, 2009 in Branding

Building Brand Value the Playboy Way

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Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
September 14, 2009 in Branding

Be Efficient With Your Social Networking

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Budget your time wisely--or risk being ruled by the internet.
September 2, 2009 in Branding

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
August 20, 2009 in Branding

Should You Be the Face of Your Business?

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There are plenty of ways to be your own best spokesperson--and a few reasons not to.
July 20, 2009 in Branding

5 Brand-Busting Mistakes to Avoid

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Engaging in any one of these could sabotage your brand.
March 30, 2009 in Branding

2009: The Year of One-to-One Marketing

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Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
December 11, 2008 in Branding

Marketing That Takes Flight

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Steve Astephen's turning cult heroes into household names--and his philosophy can work for you, too.
December 2, 2008 in Branding

Brand Makeovers: 3 Lessons in Reinvention

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Target, Apple and Jack in the Box reinvented their brands through damage control, brand differentiation and broadening appeal. Put their strategies to use for your business.
November 24, 2008 in Branding

Cause Marketing Matters to Consumers

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Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
October 14, 2008 in Branding

The Business of Politics

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A surge of young voters is fueling a niche market that targets their growing passion.
July 30, 2008 in Branding

Credibility is King

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In markets where every customer is an expert, authenticity is the key to success.
April 30, 2008 in Branding

Five Ways to Defend Your Online Reputation

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True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
February 22, 2008 in Branding

Colors That Bring Out Your Brand

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Make sure the colors you choose are sending the right message to your customers.
January 23, 2008 in Branding

Is Their Perception Your Reality?

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Find out if your branding efforts are making a positive impact on your customers.
December 19, 2007 in Branding

How to Reduce 'Purchase Anxiety'

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Make visitors feel more comfortable buying from your site with these 8 tips.
November 30, 2007 in Branding

Top 5 Business Card Blunders

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Avoid these mistakes that could ruin your branding efforts.
October 24, 2007 in Branding
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No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
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