Branding

4 Ways to Tell If Your Personal Brand Is in Danger
Branding

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
Advertising

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Experience Your Brand From Your Customers' Perspective
Branding

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
Branding

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
How Building a Community Helped Launch an International Brand
Branding

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World
Growth Strategies

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Smart Twitter Guidelines to Follow
Social Media

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Contently's New $9 Million Crown Proves Content Is King
Marketing Basics

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire
Branding

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Branding

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
How Transparency Can Help You Succeed on Twitter
Social Media

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)
Branding

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Instincts, Not Data, Will Push You Forward in 2014
Online Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
The 4 Building Blocks of a Strong Digital Presence
Online Marketing

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Branding

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Naming Your Business? Consider These 3 Points First
Startup Basics

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
The Business of Nudity: The Unlikely Success of Mr. Skin
Profiles

The Business of Nudity: The Unlikely Success of Mr. Skin

The founder of the popular website talks about how he turned his passion into profit.
How to Attract the Right Kind of Twitter Audience
Social Media

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
8 Steps to Make Customers Love Your Brand
Online Marketing

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013
Startup Basics

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Here, we count down our most-viewed videos from the last 12 months.
Forget PJs, Dress Your Brand Even at Your Home Office
Branding

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Why Starting Small Can Lead to a Better App
Apps & Software

Why Starting Small Can Lead to a Better App

Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
5 Online Faux Pas That Will Doom Your Networking Potential
Online Marketing

5 Online Faux Pas That Will Doom Your Networking Potential

Make sure these things are in check to maximize the impression you make when networking online.
Leave It to the Dogs to Build an International Brand
Branding

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
How to Overcome Your Fear of Public Speaking
Business Management

How to Overcome Your Fear of Public Speaking

Five tips to find your voice, tell your story and engage an audience.
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