Branding

What Disney and Playboy Can Teach You About Branding
Marketing

What Disney and Playboy Can Teach You About Branding

Here's what you can learn from brands that are still going strong more than 50 years after their founding.
11 Advanced Pinterest Tips and Tricks
Social Media

11 Advanced Pinterest Tips and Tricks

If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Marketing

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs
The 'Treps

'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

The Best-Actor Oscar winner has three important lessons that can apply to business.
10 Advanced Facebook Tips and Tricks
Social Media

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Are Business Cards Still Relevant?
Marketing

Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?
How 'Raising the Roof' Heightened This Restaurant's Brand
Marketing

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
3 Ways to Get Graphics for Your Website
Branding

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
6 Ideas for Epic Business Blog Posts
Marketing

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Boost Sales With These 7 Social Media Steps
Social Media

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?
Branding

A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?

The best office designs reflect company spirit.
Insure Yourself Against Extinction by Building Your Personal Brand
Branding

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Upping the PR Ante With 'Experiences'
Public Relations

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
What Sochi Can Teach Us About Trademarks
Innovation

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
How a Rebrand Helped Spice Up This Cal-Mex Chain
Branding

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
A Stellar Content Plan Can Lead to Business Success
Online Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Online Marketplace Abe's Market to Start Funding Organic Businesses
Venture Capital

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Becoming the 'Benchmark' Brand Everyone Covets
Branding

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
7 Deadly Sins Businesses Make With Their Reputation
Online Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Why Customers Become More Loyal After Flirting With Other Brands
Branding

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
How This Company Is Looking to Rebrand a Whole City
Branding

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Your Customers Aren't Looking for a Fling (Infographic)
Branding

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
How to Get Customers to Trust Your Ecommerce Business (Infographic)
Branding

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
The Pitfalls of Personal Branding
Branding

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Brand Visibility: Techniques and Tactics
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
CVS' Lesson: Let Your Brand Be Your Guide
Branding

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
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