Finding Customers

5 Tips for Maximizing LinkedIn for Your Business
Social Media

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Black Friday: A Chance for Bitcoin to Get Some Mainstream Love
Payments & Collections

Black Friday: A Chance for Bitcoin to Get Some Mainstream Love

With the value of Bitcoin at record highs, and the holiday season upon us, there's no better time for the cryptocurrency to prove its mainstream usefulness.
Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz
Finding Customers

Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz

Business owners eager to break out of the Small Business Saturday box are banding together in an attempt to conjure up some Black Friday magic.
Marketers: The 3 Differences Between Millennial Guys and Gals
Finding Customers

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
How Social Media Really Affects Spending (Infographic)
Social Media

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.
The 80/20 Rule of Sales: How to Find Your Best Customers
Sales

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
5 Branding Tips to Supercharge Your Sales
Branding

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
How to Turn Haters Into Raging Fans
Marketing Basics

How to Turn Haters Into Raging Fans

Who says politics, religion or a controversial subject should be off limits for business owners? Find out why picking a fight can help power sales.
What's the Next Kale? How Business Owners Can Capitalize on Food Trends
Finding Customers

What's the Next Kale? How Business Owners Can Capitalize on Food Trends

Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.
What PayPal's Rocky Beginnings Can Teach You About Startup Success
Finding Customers

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Stop Losing Money and Focus on Customer Service (Infographic)
Customer Loyalty and Retention

Stop Losing Money and Focus on Customer Service (Infographic)

Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.
Foursquare Testing 'Sixth Sense' Location-Based Recommendations
Social Media

Foursquare Testing 'Sixth Sense' Location-Based Recommendations

New feature will proactively help users discover businesses and other interests they otherwise might miss.
How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps
Sales

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf
Finding Customers

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
5 Simple Tips for Marketing to Nerds
Marketing Basics

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
How to Find More Customers Now
Sales

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.
Where Back-to-School Shopping Dollars Are Going (Infographic)
Finding Customers

Where Back-to-School Shopping Dollars Are Going (Infographic)

A new survey examines what parents are shopping for and where and how much they plan to spend.
3 Ways to Make a Killer Impression Online (Infographic)
Online Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee
News and Trends

Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

The popular review site introduces a new service that enables users to make transactions through their pages.
4 Ways to Turn Online Relationships Into Valuable Business Contacts
Networking

4 Ways to Turn Online Relationships Into Valuable Business Contacts

Follow these steps to bring your social network to life.
How Niche Players Can Compete Against Big Brands
Finding Customers

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing Basics

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
How to Quit Your Day Job Gracefully
Starting a Business

How to Quit Your Day Job Gracefully

Here's what you need to know to navigate the transition from working for someone else to being your own boss.
Startup Wedding Planners Explore Niche Markets to Stand Out
Business Ideas

Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
10 Questions to Ask Before Determining Your Target Market
Finding Customers

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
How to Make the Most of a Sales Rejection
Sales

How to Make the Most of a Sales Rejection

You're bound to face rejection if you're in it to grow your business. Learning to take it in stride requires practice. Here are six ways to help you make the most of rejection.
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