Finding Customers

Finding Customers Articles and Videos

To Grow Your Customer Base Focus on EOA: Early, Often and Always
Grow Your Business

To Grow Your Customer Base Focus on EOA: Early, Often and Always

When your company is small and new, it's the first customers to sign on who can make or break your business.
Becoming Indispensable to Your Customers
Grow Your Business

Becoming Indispensable to Your Customers

Your approach to value creation must begin with, be in partnership with and end with the customer
4 Ways to Find Your First Customer
Starting a Business

4 Ways to Find Your First Customer

Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.
6 Things They Don't Tell You When You Leave the Big Corporate World for Your Own Business
Starting a Business

6 Things They Don't Tell You When You Leave the Big Corporate World for Your Own Business

Here's the valuable advice people often don't mention until the entrepreneur has already set up shop.
3 Ways to Boost Word of Mouth and Referrals for Your Business
Grow Your Business

3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Marketing

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
3 Ways Your Current Customers Can Help You Acquire New Ones
Grow Your Business

3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
What to Do When a Prospect Is Blowing You Off
Grow Your Business

What to Do When a Prospect Is Blowing You Off

If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
How You Market Your Product Depends on Your Competition
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Marketing

3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs

Even a token charge for an initial consultation tells you who is serious about what you're offering.
5 Ways To Make Your Startup Addictive
Grow Your Business

5 Ways To Make Your Startup Addictive

Here is how to get your clients clamoring for more of your product or service.
10 Tips to Find and Win the Best Clients
Grow Your Business

10 Tips to Find and Win the Best Clients

The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.
Salespeople Are Shifting Away From Traditional Sales Models to This Strategy
Grow Your Business

Salespeople Are Shifting Away From Traditional Sales Models to This Strategy

As consumers become savvier and increasingly overwhelmed with sales and marketing messages, they've begun to tune out. Here is how to reel them back in.
10 Fears You Must Overcome When Starting a New Business
Leadership

10 Fears You Must Overcome When Starting a New Business

What's the difference between those who reap profits and the ones who fumble and walk quietly back home? Read on to learn how to stride boldly toward success.
Aim Directly at Your Target Market to Land New Clients
Marketing

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
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