If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
The New York town that bears the same name is enjoying a solid tourism boost this Halloween thanks to the hit show.
How to get customers to go from 'Friending' to Spending.
How you can focus on the customers who will buy the most from you.
Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.
Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Customer Loyalty and Retention
Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.
New feature will proactively help users discover businesses and other interests they otherwise might miss.
Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'
Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
A new survey examines what parents are shopping for and where and how much they plan to spend.
Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
News and Trends
The popular review site introduces a new service that enables users to make transactions through their pages.
Follow these steps to bring your social network to life.
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
A look at the different patterns in the purchasing behavior of men.
To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
A guide to understanding your customers and how your product meets their needs.
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