Growth Strategies

Growth Strategies Articles and Videos

Pepsi Files Patent to Put Pop Rocks in Granola Bars
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Pepsi Files Patent to Put Pop Rocks in Granola Bars

In yet another food mashup, PepsiCo is hoping to make granola pop with the addition of "carbonated candy" like Pop Rocks.
To Sell Products to Millennials, First Invite Them To Help Develop It
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To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Spare Me Your Platitudes. Customers Are Tired of Insincere Support.
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Spare Me Your Platitudes. Customers Are Tired of Insincere Support.

Does the stat game interfere with businesses growth? It certainly seems like it, especially if you're looking to hack a specific metric up and to the right.
How Gender Affects Team-Based Brainstorming Sessions
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How Gender Affects Team-Based Brainstorming Sessions

A news study suggests that making brainstorming activities competitive spurs men, but makes women less engaged.
With Its First Original Movie, Netflix Aims to Upend Old-Fashioned Film Distribution
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With Its First Original Movie, Netflix Aims to Upend Old-Fashioned Film Distribution

In collaboration with The Weinstein Company, the streaming giant will debut a sequel to the Oscar-winning 'Crouching Tiger, Hidden Dragon' next August.
Four Ways to Better Involve Your Company In Charitable Activities
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Four Ways to Better Involve Your Company In Charitable Activities

I was inspired to get more involved in the world at large. You should do the same.
5 Tips on Building an Epic Customer-Support Team
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5 Tips on Building an Epic Customer-Support Team

When every move your company makes can be easily amplified to thousands over the social web, you need to make every interaction with your customers exceptional. Here are a few secrets on creating a rock-star customer-service team.
The Truth About Intelligence and the Many Paths to Greatness
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The Truth About Intelligence and the Many Paths to Greatness

In this podcast, Lewis Howes speaks in detail with the scientific director at the Imagination Institute.
What the Data Tells Us About the Contemporary HR Director
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What the Data Tells Us About the Contemporary HR Director

Expect things to be done differently in the human resources as millennials move into management.
3 Lessons Learned From the Sharing Economy
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3 Lessons Learned From the Sharing Economy

Businesses are increasingly seeing the utility of enterprise services tailored to their needs, creating opportunity for nimble entrepreneurs.
3 Mistakes to Avoid When Working With a Virtual Assistant
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3 Mistakes to Avoid When Working With a Virtual Assistant

Even though virtual assistants are meant to make an entrepreneur's life easier, founders can make mistakes working with them -- causing more headaches than good.
This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity
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This Company Thinks It's Unlocked the Secret to Employee Engagement and Productivity

BetterWorks, which just raised a $15.5 million Series A round, merges the concepts of game mechanics and the quantified self to motivate and manage employees' goals.
Here's How to Talk to Graphic Designers
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Here's How to Talk to Graphic Designers

While it’s easy to blame an unsatisfying final product on the designer, it’s up to the client to communicate effectively, give their designer all the tools they need to succeed and ensure that the best product is delivered.
Richard Branson on Envisioning Your Business's Future
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Richard Branson on Envisioning Your Business's Future

It's easy to get lost in the here and now, but planning for what comes next is crucial to your business's success.
Why These Ecommerce Front-Runners Are Building Brick and Mortar Stores
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Why These Ecommerce Front-Runners Are Building Brick and Mortar Stores

Rent the Runway, Bonobos and Birchbox all found success in being online-only and are now expanding offline. Their founders say there are benefits to having a foot in both courts at once.
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