Growth Strategies

Here Are the Best Months, Days and Times to Publish YouTube Videos
Grow Your Business

Here Are the Best Months, Days and Times to Publish YouTube Videos

Whenever possible, aim for Thursday or Friday between 12 p.m. and 3 p.m.
Don't Be the Cheapest, Be the Best
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Don't Be the Cheapest, Be the Best

When pricing your product or service, instead of sweating the pennies, look at how you can charge more by offering a better quality experience for your customer.
The Failing 'A' for Why Your Business Is Struggling
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The Failing 'A' for Why Your Business Is Struggling

Resolving the 'ask deficit' is easier than you think: You just have to muster up the courage.
3 Ways to Boost Word of Mouth and Referrals for Your Business
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3 Ways to Boost Word of Mouth and Referrals for Your Business

Learn how you were able to get someone to notice your good work and bring it up in conversation so that the magic happens.
Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy
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Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
7 Steps for Establishing the Right Business Model
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7 Steps for Establishing the Right Business Model

Building a product may be the easy part of a startup. Don't forgot about the other, equally important half of the equation.
McDonald's Franchisees to New CEO: We Need to Get Back to Basics
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McDonald's Franchisees to New CEO: We Need to Get Back to Basics

As the world's largest fast-food chain continues to struggle, newly appointed CEO Steve Easterbrook has a lot on his plate.
3 Ways Two Little Words Will Transform Your Business
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3 Ways Two Little Words Will Transform Your Business

A robotic "thanks" does not satisfy the need people have for your sincere appreciation.
7 Home Decor Startup Trends to Watch
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7 Home Decor Startup Trends to Watch

Creating a coherent, polished yet personalized aesthetic no longer requires an expert eye, bundles of free time or a hefty disposable income. Entrepreneurs have entered the game.
Can Recognition Save Your Startup's Toxic Culture?
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Can Recognition Save Your Startup's Toxic Culture?

Dysfunctional conduct may be curbed with some of these strategies. Consider tools to show staffers appreciation and desired behavior to turn things around.
Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
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Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
How to Get Past the First-Quarter Blues
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How to Get Past the First-Quarter Blues

With a new year, comes a new product cycle.
Paint by Numbers. Harness the Power of Data Visualization.
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Paint by Numbers. Harness the Power of Data Visualization.

The easiest way to tell an information-dense story may be graphically. And you don't have to be Leonardo da Vinci to create an effective chart or infographic.
7 Key Steps to a Growth Strategy That Works Immediately
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7 Key Steps to a Growth Strategy That Works Immediately

If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.
What Tech Companies Are Doing to Bridge the Skills Gap
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What Tech Companies Are Doing to Bridge the Skills Gap

The shortage of workers trained for jobs in the digital economy and sophisticated manufacturing is costly for companies and vexing for the unemployed.
How 'Exploding Kittens' Became the Most-Backed Kickstarter Project
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How 'Exploding Kittens' Became the Most-Backed Kickstarter Project

The card game broke the record previously held by the Reading Rainbow campaign.
To Pay or Not to Pay on Snow Days
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To Pay or Not to Pay on Snow Days

Weather happens. You better have a policy in place about whether to pay them when Mother Nature gets angry.
Being Active Begins in the Office
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Being Active Begins in the Office

More and more, workplaces are encouraging physical activity. Here's how to help promote wellness in the office.
What's the One Task Most Small-Business Owners Loathe?
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What's the One Task Most Small-Business Owners Loathe?

The more time that owners spent running their businesses, the more they loathed this task.
6 Things You Must Know Before Selling Your Business
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6 Things You Must Know Before Selling Your Business

Getting it wrong before you start can ruin any hopes of a sale and can mean many months of your time wasted.
How to Develop a Stellar Employer Brand
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How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
This Strategy, Used by the Red Sox, Can Elevate You Above the Competition
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This Strategy, Used by the Red Sox, Can Elevate You Above the Competition

What can you do to avoid the trap of a price war? One simple thing: hit the road and gather customer feedback.
How a Pro and Con List Will Boost Your Business
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How a Pro and Con List Will Boost Your Business

Sometimes it's tough to keep on top of all the 'what if's' when it comes to your business. A pro and con list can help with that.
Zappos Is Bringing Uber-Like Surge Pay to the Workplace
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Zappos Is Bringing Uber-Like Surge Pay to the Workplace

For the online retailer's call center employees, more caller demand means more pay.
How LinkedIn Has Killed Your Book of Business
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How LinkedIn Has Killed Your Book of Business

There has been a paradigm shift in what is important to protect at companies.
Find Your Passion But Embrace the Numbers
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Find Your Passion But Embrace the Numbers

Entrepreneurs launch businesses for lofty reasons but stay in business by grappling with the nitty-gritty.
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