Growth Strategies

Capitalizing on Fashion Week: How This Tech Accessory Company Made It to the Runway
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Capitalizing on Fashion Week: How This Tech Accessory Company Made It to the Runway

The manufacturer of protective cases for smartphones deployed a thorough partnership strategy to elevate its brand during a pivotal time for trendsetting and branding.
5 Strategies for Growing Your Family Business Happily
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5 Strategies for Growing Your Family Business Happily

What you do to runn a good business with an ordinary partner goes double when you see the staff at every holiday gathering as well as at the office.
5 Quotes About Leverage to Help You Push Your Business Forward
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5 Quotes About Leverage to Help You Push Your Business Forward

Every entrepreneur should be harnessing this tool to get further, faster.
Are You a Coyote or a Roadrunner?
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Are You a Coyote or a Roadrunner?

This is an era when time, place, secrecy, size and order are no longer relevant, when customers expect personalized outcomes delivered by passionate, agile and responsive employees.
Motor Trend Magazine on Creating Awesome Content for YouTube
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Motor Trend Magazine on Creating Awesome Content for YouTube

High school teacher-turned editor in chief discusses how the print publication is revving up a digital future.
To Solve Big Problems, Assume Everything Is Wrong and Ask Dumb Questions
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To Solve Big Problems, Assume Everything Is Wrong and Ask Dumb Questions

Rather than play the game you’re expected to play, play a new one.
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
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For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company
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Data Driven: What Amazon's Jeff Bezos Taught Me About Running a Company

A former employee of the retailer reflects on the lessons learned from the boss of the web giant.
Patent Reform and the Future of Innovation
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Patent Reform and the Future of Innovation

Many assert that patent trolls are costing the U.S. economy billions of dollars, inhibiting innovation. The solution, however, is not so clear.
5 Keys in Negotiating an Office Lease
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5 Keys in Negotiating an Office Lease

It's a tricky business to find the right commercial space and set up optimal terms of agreement. Here's how to skillfully navigate.
How a Warm Body Sometimes Can Be Worse Than Nobody at All
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How a Warm Body Sometimes Can Be Worse Than Nobody at All

A business owner knows that an employee isn't successful at a job but isn't doing anything about it. What's the right way to proceed?
Why You Should Take 10 Minutes a Day to Do NOTHING
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Why You Should Take 10 Minutes a Day to Do NOTHING

The smart people and the companies they work for are realizing that encouraging breaks can actually improve productivity.
6 Ways to Do Well by Doing Good
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6 Ways to Do Well by Doing Good

Being a leader nowadays is more than just turning in profits and attracting great talent.
A Favorite Employee Tests Positive for Drugs. Now What?
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A Favorite Employee Tests Positive for Drugs. Now What?

Substance abuse can strike even those close to the management team. Set up and maintain policies, provide counseling and determine the best course of action.
How to Effectively Communicate With Different Brain Types
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How to Effectively Communicate With Different Brain Types

Knowing the way your audience processes information can greatly help you structure your most important points.
How to Make the Most of a First Meeting With an Influencer
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How to Make the Most of a First Meeting With an Influencer

Making friends with people who can help you, and in turn making friends with people you can help, is big part of growing your career or business.
Improve Your Sales Team's Performance by Mastering These 5 Fundamentals
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Improve Your Sales Team's Performance by Mastering These 5 Fundamentals

In the world of complex business-to-business selling there is no such thing as a born salesperson.
Should I Hire a Contractor or an Employee?
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Should I Hire a Contractor or an Employee?

Decide the best route to scale a professional-services consulting firm for growth and flexibility.
Ramping Up the Curb Appeal as You Plan to Sell Your Business
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Ramping Up the Curb Appeal as You Plan to Sell Your Business

Do a thorough inventory of such things as the company's brand assets and messaging to assure the highest value upon a transition in ownership.
A Framework for Taking Your Startup Global
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A Framework for Taking Your Startup Global

One company explains how it was able to expand to a new continent while keeping focused on its core business.
7 Things You're Doing to Push Away Great Talent
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7 Things You're Doing to Push Away Great Talent

Many employers don't realize how their hiring and managerial practices are driving away their employees.
Why Most Companies Never Hire the Perfect Person for the Job
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Why Most Companies Never Hire the Perfect Person for the Job

Trying to find the 'total package' is the last thing you should do.
What to Do When Your Employees Aren't Living Up to Expectations
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What to Do When Your Employees Aren't Living Up to Expectations

When a staffer isn’t meeting expectations, follow up with these concerted steps. In the process you might find ways to improve your leadership style.
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
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The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares.
Find Your Next Great Hire on Twitter
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Find Your Next Great Hire on Twitter

Use these five strategies to utilize chats on the social network for job candidates in your industry, or have them coming to you.
Before Incorporating a Social Mission, Consider These 5 Things
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Before Incorporating a Social Mission, Consider These 5 Things

While more and more companies are weaving a social mission into their vision, it needs to be done correctly. Here are a few things to keep in mind.
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