Growth Strategies

3 Must-Use Tactics to Differentiate Your Company From the Competition
Grow Your Business

3 Must-Use Tactics to Differentiate Your Company From the Competition

Making the choice to select substance over splash is critical in building a deep, unique product.
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
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These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
Common Succession Planning Mistakes -- and How to Avoid Them
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Common Succession Planning Mistakes -- and How to Avoid Them

Remember, the process isn't about you. It's about the organization. Instead of choosing a successor just like you, choose one to meet the new needs of the enterprise.
For True Employee Engagement, Follow These 6 Steps
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For True Employee Engagement, Follow These 6 Steps

Create a company where the team will put in extra discretionary effort, the sort required to create positive change.
Throw Out the 'Painkillers,' 'Vitamins' and Other Bad Metaphors in Silicon Valley
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Throw Out the 'Painkillers,' 'Vitamins' and Other Bad Metaphors in Silicon Valley

A CEO decries a venture-capital focus on companies that provide quick fixes to symptoms rather than long-term prevention.
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
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3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
How This E-Cig Franchise Is Moving Into Marijuana
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How This E-Cig Franchise Is Moving Into Marijuana

An e-cigarette firm develops a safer pot-delivery system.
5 Ways to Reduce the Cost of Employee Absences
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5 Ways to Reduce the Cost of Employee Absences

Track time off taken by your staff and figure out how to prevent its impinging on healthy company coffers.
With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks
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With Original Movies, Amazon Looks to Drive Interest to Prime's Other Perks

Amazon may be looking to make its original content a bigger reason to join Prime, which is better known for its free two-day shipping option.
3 Steps to 'Winterize' Your Business
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3 Steps to 'Winterize' Your Business

Just because the temperatures have plummeted doesn't mean your business should be cooling off.
The Creator Behind a Robotic Bartender Spills the Secrets on How to Run a Successful Kickstarter Campaign
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The Creator Behind a Robotic Bartender Spills the Secrets on How to Run a Successful Kickstarter Campaign

Dylan Purcell-Lowe, one of Somabar's creators, walks us through the entire Kickstarter process.
3 Ways Your Current Customers Can Help You Acquire New Ones
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3 Ways Your Current Customers Can Help You Acquire New Ones

For a startup, immediately identifying and building relationships with your happiest and most outspoken customers can pay huge dividends.
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
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The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Meet the 20 Business Owners Who Just Won $150,000 and a Trip to Google
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Meet the 20 Business Owners Who Just Won $150,000 and a Trip to Google

The winners of this year's Mission Main Street Grants program are the largest group of recipients since the program's start three years ago.
The 6 Secrets for Turning Hard Work Into Elite Results
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The 6 Secrets for Turning Hard Work Into Elite Results

Long hours of work yield little without focus and strategy but you can change that starting today.
How One of the Internet's Biggest Viral Stars Turned Her Moment Into Momentum
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How One of the Internet's Biggest Viral Stars Turned Her Moment Into Momentum

In the pantheon of viral videos, Rebecca Black's 'Friday' may be among the most notorious. Here's how the teen star has parlayed her explosive success.
Why Catering to Exactly What Clients Want Is a Winning Strategy
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Why Catering to Exactly What Clients Want Is a Winning Strategy

Sometimes a consumer won't be able to describe the need clearly but if you can figure out how to best provide the right service, you'll score the business.
No, Facebook Didn't 'Create' 4.5M Jobs. But Its Impact Can't Be Understated.
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No, Facebook Didn't 'Create' 4.5M Jobs. But Its Impact Can't Be Understated.

Facebook's hiring numbers are squishy, but the company continues to serve as a great example of how entrepreneurship can help the world.
5 Secrets to Mastering Sales Follow-Up
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5 Secrets to Mastering Sales Follow-Up

Use these strategies to boost the number of sales or customers you get from a batch of leads.
For This Cat Cafe, Crowdfunding With Kickstarter 'Was Never About the Money'
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For This Cat Cafe, Crowdfunding With Kickstarter 'Was Never About the Money'

The co-founders of Meow Parlour raised three times as much cash as they set out to raise with a Kickstarter campaign. But that wasn't the best part of their crowdfunding success.
Grow Your Business

Making a Business of Premium Coffee for Premium Social Impact

Based in Rwanda, KZ Noir buys coffee from more than 10,000 regional small farmers and employs over 1,200 seasonal staff, including more than 800 women.
5 Ways to Build Jumpstarting Innovation Into Your Business
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5 Ways to Build Jumpstarting Innovation Into Your Business

Innovation results from the ideas we have and the ideas we encourage other people to share.
Want to Switch Jobs? Try 'Sculpting' Yours Instead.
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Want to Switch Jobs? Try 'Sculpting' Yours Instead.

Making small changes to your job can help you fall in love with it all over again and reignite your passion.
Why Millennials Don't Trust Ads, Real Estate or Social Security
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Why Millennials Don't Trust Ads, Real Estate or Social Security

In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
Healthy Restaurant Chain Dig Inn Raises $15 Million, Looks to Expand Beyond NYC
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Healthy Restaurant Chain Dig Inn Raises $15 Million, Looks to Expand Beyond NYC

As the vegetable-forward eatery looks to increase its store count by at least 50 percent, its founder is also looking for ways to preserve company culture.
A Proactive Approach to Addressing Unethical Behavior in the Workplace
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A Proactive Approach to Addressing Unethical Behavior in the Workplace

Smaller companies migh not have formal procedures for accountablity. Here's why maintaining high standards is a good long-term practice.
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