Growth Strategies

Think Big to Build Long-Term Credibility With Clients
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Think Big to Build Long-Term Credibility With Clients

Rise above your agency's narrow discipline, partner with other firms and view things from the perspective of the customer.
How to Decode What the Prospect Meant by 'No Money'
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How to Decode What the Prospect Meant by 'No Money'

The most polite way to decline a sales pitch is to blame the budget. Often, however, that is not an insurmountable barrier.
Remarkable Ways to Prepare for a Business Presentation
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Remarkable Ways to Prepare for a Business Presentation

Consider some of these unconventional techniques for relieving stress and bringing focus before that important summit.
A Shift at Google's Helm Might Not Be Enough to Deliver Exponential Growth
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A Shift at Google's Helm Might Not Be Enough to Deliver Exponential Growth

Results can be improved with a heightened management focus on the continuous flow of strategic change. Drive responsibility for day-to-day operational revamping as far down in the organization as possible.
Why It Makes Sense to Build a Brand Around a Singular Idea
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Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
The Best Medicine for Your Business: A Fresh Set of Eyes
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The Best Medicine for Your Business: A Fresh Set of Eyes

When you find that your company feels stunted, or a problem seems to have no solution, find some outside help fast.
Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company
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Stand Out From the Crowd: 3 Ways to Put a Spotlight on Your Company

When your company and another one has similar offerings, here is how to differentiate yourself.
5 Rules for Promoting Managers at a Fast-Growing Startup
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5 Rules for Promoting Managers at a Fast-Growing Startup

The move from team member to management is both a thrill and a shock. Sensible steps to ease the transition make success more likely for everybody.
Don't Ask for Money Until You Assemble a Focus Group
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Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
How Businesses Are Handling the Obamacare Employer Mandate
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How Businesses Are Handling the Obamacare Employer Mandate

Obamacare has created an incentive for business owners to navigate a different path than that which policymakers had intended.
10 Reasons to Hire Overqualified Candidates
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10 Reasons to Hire Overqualified Candidates

It's counterintuitive, but sometimes bringing onboard a job seeker with more skills than required results in a win-win.
This Software Company Wants to Help Retailers Compete Against Amazon
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This Software Company Wants to Help Retailers Compete Against Amazon

An engineer gives retailers a fighting chance in the online price wars.
Strategies to Drive Shoppers to Your Online Store
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Strategies to Drive Shoppers to Your Online Store

Win new ecommerce customers with these approaches from online experts.
Why Corporate Businesses Should Adopt a Startup Mentality
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Why Corporate Businesses Should Adopt a Startup Mentality

More people are developing an appetite for entrepreneurship. They like the idea of being their own boss and are taking things into their own hands. Big companies can learn from this.
Employers Are Demanding Hard Skills Over Soft Skills, and How Millennials Can Help
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Employers Are Demanding Hard Skills Over Soft Skills, and How Millennials Can Help

In order to fill their job openings, HR managers are prioritizing hard skills, a new study says. Here's how millennials can fill the gap.
How to Stop Sales Meetings From Being a Huge Time Suck
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How to Stop Sales Meetings From Being a Huge Time Suck

With a few simple changes, the weekly sales meeting can regain its shine and again become a valuable conversation for sales teams of any size.
The U.S. Has Become the No Vacation Nation
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The U.S. Has Become the No Vacation Nation

Americans are reluctant to take off the time their employers grant them, but with no discernable benefit to themselves or the company.
Be Like Google, Facebook and Apple, and Craft a Company Mantra to Live By
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Be Like Google, Facebook and Apple, and Craft a Company Mantra to Live By

Why and how you should form a short sentence that can serve you as you build and grow your business.
Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success
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Use Data as Your Secret Weapon to Find the Best Talent and Ensure Their Success

Here are five factors to consider when collecting and analyzing information about your company and the workforce at large.
How to Leverage Boardroom Diversity for Greater Success
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How to Leverage Boardroom Diversity for Greater Success

Women everywhere are "leaning in," yet larger cultural and institutional changes would help narrow the gender gap.
How to Get Users Hooked on Your Mobile App
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How to Get Users Hooked on Your Mobile App

Tracking app downloads is a dead-end strategy. Instead, entrepreneurs need to focus on adding value and keeping users coming back for more.
What's the Best Way to Tap the Crowd to Commercialize Your Invention?
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What's the Best Way to Tap the Crowd to Commercialize Your Invention?

Understand how patents work and find out the merits of two online vehicles to propel innovative products toward market success.
The 10 Biggest Restaurant Trends for 2015
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The 10 Biggest Restaurant Trends for 2015

Get ready for a year filled with small plates, signature beverages and the rise of the post-millennial generation.
Is Uber Going to Crash Into Google?
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Is Uber Going to Crash Into Google?

Google is an investor in Uber. It also may become a competitor.
6 Helpful Hints for Writing Sterling Business Prose
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6 Helpful Hints for Writing Sterling Business Prose

Clients make judgments based on the professionalism and quality of your writing. Deliver it clean, clear and concise.
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