Inventing

Marketing Your Invention

Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.
Marketing Your Invention

Finning the Flames

With a flash of creativity, you can swim circles around the competition.
Marketing Your Invention

A Novel Dilemma

To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
Distribution and Licensing

Let's Make a Deal

Licensing your idea to a bigger company can mean fewer hassles--and a lot more money in your pocket.
Distribution and Licensing

It's in the Mail

How do you find the best mail order catalog for your product-and get it in the door?
Inventing

Play Your Cards Right

Presenting a case study in striking the best deals to launch your own great product on a limited budget
Inventing

Seller's Market

Don't want to leave the selling of your product up to a licensee? Do it yourself on commission.
Inventing

Got a New Idea?

If the answer is "not really," don't worry; just buy the rights to someone else's invention and reap the profits. Now that's a bright idea.
Protecting Your Idea

Trademarking Your Domain

Registering a domain doesn't mean you also own the trademark for that domain. You'd better do your legwork now if you want to protect what you've got.
Distribution and Licensing

Can a Corporate Partner Help You Market Your Invention?

Finding a Fortune 2000 to help you manufacture, market and distribute your product isn't as hard as it sounds if you follow this advice.
Inventing

Notions in Motion

Itching to turn an idea into reality? You've got to answer the call and take charge to make it happen.
Distribution and Licensing

The Bigger, the Better

If you need quick cash flow to stay in business—and who doesn't?—skip the small retailers and go straight for companies that buy in bulk.
Inventing

Innovative Model

Joey Reiman has thought up stuff you've only dreamed about--and now he's going to share his secrets of innovation with you.
Inventing

Lighting the Way

In the dark because your oddball product doesn't fit with buyers? There is success at the end of the tunnel.
Marketing Your Invention

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Marketing Your Invention

Raiser's Edge

Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.
Inventing

Look What I Found!

Make the most of the opportunities everybody else has overlooked.
Protecting Your Idea

Patent Holders Given Edge in Battle Against Infringers

Supreme Court decision eases inventors' burden of proving someone else has violated their patent rights
Inventing

Want Some of This?

A good product is nothing without a customer who wants to buy it.
Protecting Your Idea

Answers to 3 Tough Copyright Questions

When designing your marketing materials, take care not to rip anyone off in the process.
Protecting Your Idea

The Risks of Sharing Your Idea

It's every entrepreneur's worst nightmare: Someone has stolen your idea. How can you really protect yourself?
Inventing

I Needed That

Looking for an innovative product customers will buy? Think of what you need in your work or hobby.
Inventing

Inventing A to Z

Everything you ever wanted to know about making your big idea a marketable reality
Inventing

At Ease, Private!

Private labeling offers an end to all the woes of dealing with retailers.
Product Development

Run for the Border

Domestics too costly? Look into foreign manufacturing.
Protecting Your Idea

10 Myths On How To Patent An Idea Or Invention

Your brilliant idea needn't fall by the wayside simply because you don't want to deal with the patent process. We've shattered the top 10 myths so you can see your way clear to patenting your product.
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