Inventing

Marketing Your Invention

Make Your Mark

Want to break into a market overrun with competitors? No matter how crowded the field, you can still come out in front.
Product Development

Startup Capital for Investors

How to raise the cash you need to boost your product off the ground
Protecting Your Idea

The Name Game

Want to expand your trademark globally? Watch your step—or you'll be putting your name on the line.
Product Development

Put It to the Test

Want to see if your product will be a hit? A trial run on eBay can shed some light on the subject.
Product Development

Sky's the Limit

Think your product has limited appeal? It may have more potential than you know.
Product Development

The Cost Is Clear

Or is it? Keep manufacturing costs in check so you can compete with the big names.
Inventing

Keep It Simple

You don't need a mammoth staff or an elaborate office to make millions from your invention.
Inventing

A Fair to Remember

Exhibiting at a trade show or fair can make your new product unforgettable-if you do it right.
Inventing

Waking Up a Tired Idea

How you can revolutionize a stagnant product on a limited budget and still win over your target market
Protecting Your Idea

Spilling the Beans?

Learn how to reveal just enough about your business idea to get the help you need.
Marketing Your Invention

The Big Picture

The right licensing agreement can be the missing piece of the big-business puzzle.
Inventing

All Systems Go

Here's how to get sales of your new product off the ground, using the Internet as your launching pad.
Protecting Your Idea

Send in the Clones

Will competitors' knockoffs destroy your products' edge? Not if you don't let them.
Distribution and Licensing

Hand in Hand

If you negotiate well, joining forces with a big firm can be the smart way to get your new product to market.
Marketing Your Invention

Less Is More

Believe it or not, setting your sights a little lower could be the key to marketing your new product.
Marketing Your Invention

Finning the Flames

With a flash of creativity, you can swim circles around the competition.
Marketing Your Invention

A Novel Dilemma

To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
Distribution and Licensing

Let's Make a Deal

Licensing your idea to a bigger company can mean fewer hassles--and a lot more money in your pocket.
Distribution and Licensing

It's in the Mail

How do you find the best mail order catalog for your product-and get it in the door?
Inventing

Play Your Cards Right

Presenting a case study in striking the best deals to launch your own great product on a limited budget
Inventing

Seller's Market

Don't want to leave the selling of your product up to a licensee? Do it yourself on commission.
Inventing

Got a New Idea?

If the answer is "not really," don't worry; just buy the rights to someone else's invention and reap the profits. Now that's a bright idea.
Protecting Your Idea

Trademarking Your Domain

Registering a domain doesn't mean you also own the trademark for that domain. You'd better do your legwork now if you want to protect what you've got.
Distribution and Licensing

Can a Corporate Partner Help You Market Your Invention?

Finding a Fortune 2000 to help you manufacture, market and distribute your product isn't as hard as it sounds if you follow this advice.
Inventing

Notions in Motion

Itching to turn an idea into reality? You've got to answer the call and take charge to make it happen.
Distribution and Licensing

The Bigger, the Better

If you need quick cash flow to stay in business—and who doesn't?—skip the small retailers and go straight for companies that buy in bulk.
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