Marketing

Marketing Articles and Videos

The Six-Second Video Is a Big Business for Brands
Business Unusual

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Social Media

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
The Last Thing You Want Your Customers to Do: Think
Marketing

The Last Thing You Want Your Customers to Do: Think

If you want to boost sales on your website, hold back product information from your visitors.
The Bigger the Brand, the More Likely Its Customers Feel Ignored
Marketing

The Bigger the Brand, the More Likely Its Customers Feel Ignored

American consumers yearn to collaborate but the biggest companies are not getting the message.
Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility
Marketing

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.

How-To Guides

IBM, Twitter to Partner on Business Data Analytics
Social Media

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Our Experts' Tips for Keeping Social Media Manageable
Social Media

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
How to Boost Your YouTube Ranking (Infographic)
Marketing

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
5 Ways Small Businesses Can Afford a Big-Time Trade Show
Marketing

5 Ways Small Businesses Can Afford a Big-Time Trade Show

Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Facebook Shares Fall on Warning of Increased Spending
Social Media

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
5 Reasons Your Business Should Not Advertise on Google AdWords
Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
The Science of Great Content -- Think in Terms of 'AURA'
Marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Social Media

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
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