Marketing

How to Ask Influencers for a Favor (And Actually Get It)
Social Media

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.
5 Keys to Increasing Your Influence on Social Media
Social Media

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
There Are No Shortcuts to Success in Social Media
Social Media

There Are No Shortcuts to Success in Social Media

A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Marketing

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Convincing Naysayers to Adopt New Technology
Marketing

Convincing Naysayers to Adopt New Technology

In delivering a business pitch about a novel invention, be sure to bolster your presentation with facts and know your audience.
The Secrets to Making an Explainer Video Stand Out
Marketing

The Secrets to Making an Explainer Video Stand Out

Video content is heating up the Internet. Entrepreneurs can jump on this bandwagon by producing simple explainer videos.
Facebook Reportedly Weighing Integration of Uber Into Messenger App
Social Media

Facebook Reportedly Weighing Integration of Uber Into Messenger App

Preliminary discussions between Mark Zuckerberg and Travis Kalanick point to the social network's stated desire to diversify and monetize its messaging platform.
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Marketing

Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)

Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business’s message across.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Marketing

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos
Social Media

Pondering Facebook's Future, Zuckerberg More 'Excited' By Messaging Than Photos

'There are only so many photos you're going to want to share with friends,' the CEO said during an earnings call. 'There's just a lot more people want to express.'
Become a Better Blogger Today With These 4 Actions
Marketing

Become a Better Blogger Today With These 4 Actions

To get attention on the crowded Internet, you have to devote time to your craft and plan well.
9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online
Marketing

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
What You Can Do About the Decline of Social Marketing on Facebook
Social Media

What You Can Do About the Decline of Social Marketing on Facebook

Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Develop an Effective Marketing Plan by Answering 3 Questions
Marketing

Develop an Effective Marketing Plan by Answering 3 Questions

To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Navigate International Networking With These 4 Anchors
Marketing

Navigate International Networking With These 4 Anchors

Foster new relationships abroad by building trust and minding important social cues.
5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Every Little Thing You Do Adds Up to Your Personal Brand
Marketing

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.
How Brand Transparency Builds Enduring Relationships With Customers
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
The 3 Fundamentals of Wildly Successful Brands
Marketing

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Make Your Marketing Message Stand Out on Social Media
Social Media

Make Your Marketing Message Stand Out on Social Media

Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
10 Secrets From Leading Sales Execs
Marketing

10 Secrets From Leading Sales Execs

Effective sales teams are the product of the culture within the team, across the company and including customers.
You're No Little Fish: Stand Out by Dominating Content Marketing
Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Why I Follow 15,000 People on Twitter
Social Media

Why I Follow 15,000 People on Twitter

Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.
Better Conversion Rates Depend on Better Website Design
Marketing

Better Conversion Rates Depend on Better Website Design

Costumers judge your site first by how it looks and performs, then content.
7 Crucial Steps to Building a Champion Sales Team
Marketing

7 Crucial Steps to Building a Champion Sales Team

Shun haphazard management, break the inertia of old habits and set up the dynamics for success.
5 Tips to Stand Out When Selling on an Online Marketplace
Marketing

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
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