Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
3 Social-Media Mistakes That Are Killing Interest in Your Company
Social Media

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
How to Improve Your Facebook Clickthrough Rates With Better Images
Social Media

How to Improve Your Facebook Clickthrough Rates With Better Images

On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
To Manage Your Brand, Understand Your Brand
Marketing

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion
Marketing

Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion

Customers jumped on heavily discounted goods to send sales past 2013's record high.
How Data Can Help You to Personalize Marketing Events and Boost ROI
Marketing

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Your Content-Delivery Strategy Can't Start and End at Mobile
Marketing

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Master the Art of the Cluster Sell and Dominate Your Industry
Marketing

Master the Art of the Cluster Sell and Dominate Your Industry

A software company CEO describes a strategy to capture many clients across a business sector.
If You Want to Land a TV Spot, Know It's All About Timing
Marketing

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Finally: Now You Can Edit Captions on Instagram
Social Media

Finally: Now You Can Edit Captions on Instagram

Gone are the days of deleting and reposting photos when an error is discovered.
Facebook Says 'Messenger' Has Reached Half a Billion Users
Social Media

Facebook Says 'Messenger' Has Reached Half a Billion Users

This just a few months after it was separated from the main Facebook app.
Why Brand Ambassadors Are Earned, Not Hired
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
How to Pick the Best Online Advertising Channel for Your Business
Marketing

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.
The Deadliest Presentation Mistakes Anyone Can Avoid
Marketing

The Deadliest Presentation Mistakes Anyone Can Avoid

It's fairly inevitable: At some point in your career, you're likely to be asked to make a presentation. Here's how not to mess it up.
7 Tips to Improve Your Site's Conversion Rate -- Fast
Marketing

7 Tips to Improve Your Site's Conversion Rate -- Fast

If you want the nuclear power of CRO, but don't have the time that it takes, here's what you need to do.
5 Tips for Making Sure Social Media Helps You Get a Job
Social Media

5 Tips for Making Sure Social Media Helps You Get a Job

Employers routinely scour social media before making a hire. You're smart to carefully construct the online version of you they will find.
The Case Against Sharing Your Epic Vacation Photos on Social Media
Social Media

The Case Against Sharing Your Epic Vacation Photos on Social Media

In a nutshell: You run the risk of alienating people.
Determining the Right Kind of Video for Your Message
Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Protect Your Career, Protect Your Personal Brand
Marketing

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
3 Ways to Carve Content From Writer's Block
Social Media

3 Ways to Carve Content From Writer's Block

You're not really out of ideas, you're just obsessing about not having one right now. The solution, paradoxically, is to quit thinking so much.
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
Marketing

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
7 Psychological Strategies for Mastering Sales Negotiations
Marketing

7 Psychological Strategies for Mastering Sales Negotiations

Wage a war against defeatist thoughts. View a potential customer as a partner rather than an opponent.
Reclaim Your Brand After a Crisis
Marketing

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
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