Marketing

Golf Company's $1.5 Million Giveaway Far From a Hole in One
Marketing

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
The 5 Secrets to a More Readable Website
Marketing

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
The 5 Types of Videos Startups Need to Stay in the Game
Marketing

The 5 Types of Videos Startups Need to Stay in the Game

Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
Social Media

Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.

New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users
Social Media

Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Some Myspace users -- who may be surprised to discover that the site still exists – have received alarming emails from the network with their old, embarrassing photos attached.
An Al Roker Segment Couldn't Match the Marketing Power of This
Marketing

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.
The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety
Marketing

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking
Marketing

How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

Using these filler words when you speak will annoy your listeners and torpedo your credibility.
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes
Marketing

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Know Thy Customer: 3 Tips for Success From a $285M Company
Marketing

Know Thy Customer: 3 Tips for Success From a $285M Company

Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.
The 6 Best Ways to Build Website Traffic
Marketing

The 6 Best Ways to Build Website Traffic

If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Lessons From Top Brands on How to Rock on Instagram
Social Media

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Here's How to Create a Mesmerizing Presentation
Marketing

Here's How to Create a Mesmerizing Presentation

Presentations can go one of two ways: be a complete snooze fest or an opportunity to get the audience hooked on your company. Here are a few tips on avoiding the drab in lieu of fab.
The 3 Keys to a Successful Crowdfunding Campaign
Social Media

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
9 Clever Business Cards You'd Want In Your Wallet
Marketing

9 Clever Business Cards You'd Want In Your Wallet

We scoured the web to find some of our favorite examples of thinking outside-the-plain-rectangle.
3 Keys to Providing Great Customer Service
Marketing

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
Synergize Marketing Efforts to Gain New Customers
Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
5 Ways People Hurt Their Credibility Without Even Realizing It
Marketing

5 Ways People Hurt Their Credibility Without Even Realizing It

What messages are your body signals sending to others? Read this and find out.
Are You Trying Too Hard on Social Media? This Website Will Let You Know.
Social Media

Are You Trying Too Hard on Social Media? This Website Will Let You Know.

This algorithm will help determine if you are annoying your followers and friends online or they want to see more of you.
6 Reasons to Make Your Business Human on Social Media
Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
5 Elements of an Irresistible Call to Action
Marketing

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Take a Tip from Bezos: Customers Always Need a Seat at the Table
Marketing

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
How to Get the Word Out About a Product Adored by Customers
Marketing

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Branding With the Stars: Celebrity Tactics for Business Owners
Marketing

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
5 Steps To Build Trust Using Content Marketing
Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
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