Marketing

From TLC to The X-Files: How the '90s Are Back
Marketing

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Need a New Website or Logo? Design Trends for 2015. (Infographic)
Marketing

Need a New Website or Logo? Design Trends for 2015. (Infographic)

These are the design styles that'll make it impossible to look away.
James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book
Marketing

James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book

The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
Guy Kawasaki: Social Media Sins to Avoid
Social Media

Guy Kawasaki: Social Media Sins to Avoid

True social media power players don't make these clueless blunders.
The Times When Press Releases Get the Most Views (Infographic)
Marketing

The Times When Press Releases Get the Most Views (Infographic)

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
3 Ways to Optimize Your Startup's Content Marketing
Marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Treat Loyal Customers as Well as You Do New Ones
Marketing

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry
Marketing

How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry

Huge consumer businesses quickly accepted Apple's new payment system but less tech-savvy small businesses might have the most to gain.
Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook
Social Media

Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook

It's meant to help you catch up on the most popular and relevant tweets you may have missed since you last signed onto the platform.
Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company
Marketing

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.
Marketing

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
How to Be Your Own PR Machine
Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
Marketing

5 Don'ts When Engaging Clients Online

Whether you want prospective clients to engage with your business, it's important to recognize the types of online behavior that discourage potential client involvement.
How to Win Millennial Brand Ambassadors in 3 Steps
Marketing

How to Win Millennial Brand Ambassadors in 3 Steps

Identify enthusiastic young customers, make them experts, watch them show off their knowledge on social media.
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Marketing

4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.
5 Big Company Branding Strategies Any Business Can Utilize
Marketing

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates
Marketing

7 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Acquiring customers is nice. Keeping customers is how you stay in business.
5 Mistakes to Avoid When Picking Your Social-Media Profile Photo
Social Media

5 Mistakes to Avoid When Picking Your Social-Media Profile Photo

The photos we post online of ourselves are an important opportunity for creating a first impression. Your selection deserves more effort than a recent selfie.
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Marketing

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Marketing

The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
Say Bye-Bye to All Those Fake News Stories on Facebook
Social Media

Say Bye-Bye to All Those Fake News Stories on Facebook

The big social-media site says it has taken steps to clamp down on 'hoaxes' and fake news stories that can spread like wildfire on its 1.35-billion member network.
How to Optimize Your Website Messaging to Increase Conversions
Marketing

How to Optimize Your Website Messaging to Increase Conversions

Have you been to a website recently where you read every word and absorbed every image on the homepage, but you still weren't sure what the business actually does?
Use Facebook Custom Audiences to Increase Your Sales
Social Media

Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Marketing

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Marketing

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Lessons From the 10 Best LinkedIn Company Pages
Social Media

Lessons From the 10 Best LinkedIn Company Pages

LinkedIn asked its users to nominate the most inspiring Company Pages on the network. Here are the winners and ways to apply their smart tactics to your page.
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