Marketing

How Shopatrend Used Instagram to Attract New Customers
Online Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
Gary Vaynerchuk on Storytelling to Build a Brand
Marketing Basics

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Targeting Niche Markets

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
4 Steps to Creating Buzz on a Shoestring Budget
Targeting Niche Markets

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
7 Key Habits of Super Networkers
Networking

7 Key Habits of Super Networkers

Networking requires focus and follow-up to develop and nurture valuable business relationships.
This Is Your Brain on Fear (Infographic)
Presentations

This Is Your Brain on Fear (Infographic)

A look at what happens inside your brain when you're afraid.
Want Your Video to Go Viral? SEO Basics Come First
SEO | Search Engine Optimization

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
5 Ways Instagram Can Boost Your Marketing Plan
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
5 Ways to Beat Your Competitors at SEO
SEO | Search Engine Optimization

5 Ways to Beat Your Competitors at SEO

Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
How to Network and Create Your Own Luck
Networking

How to Network and Create Your Own Luck

Bertrand Sosa, who emigrated from Mexico as a child and later started NetSpend, says networking is a key to taking your startup as far as your wildest dreams.
Franchises Get Into Halloween Spirit
Franchises

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
David Segal on DAVIDsTEA: North America's Next Starbucks?
Social Media

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Everything You Need to Create Stellar Online Videos
Online Marketing

Everything You Need to Create Stellar Online Videos

How to produce online video that rivals the pros and puts your business in its best light.
Facebook Advertising: The Fundamentals for Small-Business Owners
Social Media

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
5 Tips for Talking About Politics on Social Media
Social Media

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Luckyrice Taps Into a Ready Market
Marketing Ideas

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
Yelp to Business Owners: Don't Try to Game Our System
Social Media

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
3 Steps to Protecting Your Website's Search Rankings
SEO | Search Engine Optimization

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
Want to Expand Your Reach Globally? Take a Cue From Caesar
Marketing

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Got a Bad Yelp Review? Here's What to Do
Social Media

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Social Media

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
5 Tips for Publishing Your Own Book
Branding

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
7 Tips For Building a 'Power Network' on LinkedIn
Social Media

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Low-Cost Ideas

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
The Art and Science of B.S.
Networking

The Art and Science of B.S.

The Esquire Guy looks at the right and wrong ways to talk about things you don't fully understand.
Bing vs. Google: Which Search Engine is Best?
SEO | Search Engine Optimization

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
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