Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
A new report shows women are the major players in social media. Time to tweak your marketing?
New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
SEO | Search Engine Optimization
Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Two experts say getting right to the point can help boost sales.
Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
Growing Your Business
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
Starting a Business
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Keeping in touch with your best prospects will draw them back to your website to buy.
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
To ramp up your young company's social-media presence, let your personality shine.
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Customer Loyalty and Retention
Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info