Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website
SEO | Search Engine Optimization

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
Forget Reality TV.  Business Owners Benefit from Local Contests
Public Relations

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
3 Ways to Stop Losing Traffic from Google's Penguin Update
SEO | Search Engine Optimization

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
Finding the Best Time to Post to Social Networks
Social Media

Finding the Best Time to Post to Social Networks

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
How to Create a Social Media Content Strategy
Social Media

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Three Steps to More Word-of-Mouth -- and More Business
Social Media

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
How to Get Your Content Shared More on Pinterest
Social Media

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
The Imagination: A Sustainable Resource for Online Lead Generation
Online Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
How Not to Be a Spammer When Marketing Your Business
Online Marketing

How Not to Be a Spammer When Marketing Your Business

From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Reality Show Win Sweetens Outlook for California Cupcake Business
Branding

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
How to Make Sure Siri Can Find Your Site in Local Searches
SEO | Search Engine Optimization

How to Make Sure Siri Can Find Your Site in Local Searches

Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.
5 Tips on How to Present Like Steve Jobs
Public Speaking

5 Tips on How to Present Like Steve Jobs

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
The Five Broad Strokes of Marketing
Marketing Plan

The Five Broad Strokes of Marketing

Master these five ideas, and you will be well on your way to becoming a master marketer.
Fresh Founders on Packaging a Product for Success
Branding

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Why Forums May Be the Most Powerful Social Media Channel for Brands
Social Media

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Advertising

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Social Media

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
7 Tips for Networking
Networking

7 Tips for Networking

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
Women Are More Social -- When It Comes to Social Media, That Is
Social Media

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
The Do's and Don'ts for Marketing With Pinterest
Social Media

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Social Media Tips for Professionals
Social Media

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
5 Tools to Take Your SEO to the Next Level
SEO | Search Engine Optimization

5 Tools to Take Your SEO to the Next Level

These services can take some of the pain out of search optimization while improving your website rankings.
The Biggest SEO Mistake: Spamming
SEO | Search Engine Optimization

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
5 Easy Steps to Measure Social Media Campaigns
Social Media

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Can You Sell Your Customers in Zero Seconds?
Sales

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.
When It Comes to Networking, Farmers Will Always Beat Hunters
Networking

When It Comes to Networking, Farmers Will Always Beat Hunters

Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
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