Marketing

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Advertising

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Social Media

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
7 Tips for Networking
Networking

7 Tips for Networking

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
Women Are More Social -- When It Comes to Social Media, That Is
Social Media

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
The Do's and Don'ts for Marketing With Pinterest
Social Media

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Social Media Tips for Professionals
Social Media

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
5 Tools to Take Your SEO to the Next Level
SEO | Search Engine Optimization

5 Tools to Take Your SEO to the Next Level

These services can take some of the pain out of search optimization while improving your website rankings.
The Biggest SEO Mistake: Spamming
SEO | Search Engine Optimization

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
5 Easy Steps to Measure Social Media Campaigns
Social Media

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Can You Sell Your Customers in Zero Seconds?
Sales

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.
When It Comes to Networking, Farmers Will Always Beat Hunters
Networking

When It Comes to Networking, Farmers Will Always Beat Hunters

Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
Marketing Math: What's a New Customer Really Worth?
Growing Your Business

Marketing Math: What's a New Customer Really Worth?

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Green Power: A Low-Cost Boost to Your Brand and Bottom Line
Going Green

Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
How to Create Buzz on No Budget
Starting a Business

How to Create Buzz on No Budget

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
3 Ways Gamification Can Make Marketing More Fun
Websites

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
5 Ways to Build a Solid Email Marketing List
Online Marketing

5 Ways to Build a Solid Email Marketing List

Keeping in touch with your best prospects will draw them back to your website to buy.
Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
With Social Media, Kick Off Your Conservative Pants
Social Media

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Social Advertising: Like, Share, Retweet ... Buy?
Advertising

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
When Outsourcing Social Media Marketing Makes Sense
Social Media

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Want Better Twitter Results? Try These Effective Types of Tweets
Social Media

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
When It Comes to Successful Networking, Everyone Wants to Get Along
Networking

When It Comes to Successful Networking, Everyone Wants to Get Along

Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
How Social Media Saved a Hollywood Landmark
Social Media

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Starting Lean: Selling a Vision
Marketing

Starting Lean: Selling a Vision

Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Three Tips for Drawing Even More Traffic from Pinterest
Social Media

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Seven Tips for Coping with Customer Questions
Customer Loyalty and Retention

Seven Tips for Coping with Customer Questions

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
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