Marketing

How One Small Company Is Using QR Codes
Online Marketing

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
Seven Ways to Avoid Competing On Price
Sales

Seven Ways to Avoid Competing On Price

Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
To Find Local Customers, Use Local Resources
Advertising

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Chris Brogan on Creating Trust With Customers Online
Social Media

Chris Brogan on Creating Trust With Customers Online

Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
Can 'Small Business Saturday' Save Christmas?
Marketing Ideas

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
How Facebook's Facelift Affects Your Business
Social Media

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
How Two Small Companies Are Driving Revenue Using Social Media
Social Media

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Facebook Offers Free Ads to Small Businesses
Social Media

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.
Branding

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
How to Use Social Media to Build a Following -- And a Business
Social Media

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
What You Can Learn About Business from Farmville
Marketing Ideas

What You Can Learn About Business from Farmville

Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Three Ways to Give Back to Your Community at Holiday Time
Branding

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Facebook Has Lots to Share At f8 (Video)
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Does Your Company's 'Social Personality' Need a Makeover?
Social Media

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
From Entrepreneur to Icon in Five Steps
Branding

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Why Google+ Will Be the Next Big Thing for Your Business
Social Media

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
A Profile of the Active Social Networker
Social Media

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Social Media Breakdown: Spotify
Social Media

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Five Social Media Tools for More Buzz for Your Buck
Social Media

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
How to Get Your Product into the Hands of a Celebrity
Branding

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
A Lesson in Growing Your Brand from the 'Pawn Stars'
Growth Strategies

A Lesson in Growing Your Brand from the 'Pawn Stars'

Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
How One Online Retailer Tweaked Its Way a Better Sales Future
Branding

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Three Steps to Grow Your Own 'Buy Local' Campaign
Marketing Ideas

Three Steps to Grow Your Own 'Buy Local' Campaign

Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Are Facebook Posts Penalized by Using Third-Party Tools?
Social Media

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Beyond Q&A: The Many Uses of Quora
Social Media

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice
Apps & Software

Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

A new retailer gets a makeover while helping develop a web app for small-business owners.
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