Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online
Online Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
3 Innovative Ways Startups Are Driving Results Over Social Media
Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing Basics

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
8 Keys to Award Winning Startup Customer Service
Marketing Basics

8 Keys to Award Winning Startup Customer Service

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Online Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion
Social Media

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.
A Fitness Studio Makes Full-Court Social Press
Online Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
How to Make Lasting Connections in the Dizzying Startup World
Starting a Business

How to Make Lasting Connections in the Dizzying Startup World

The founder of Little Duck Organics talks about how expanding his network and developing relationships helped his business thrive.
Google to Discontinue Adwords Tool for Websites
SEO | Search Engine Optimization

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
The Obvious Marketing Money-Maker You're Missing
Marketing Ideas

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Sales

Businesses to Begin Selling on Yelp

The website known for its listings and reviews of local businesses is set to become an ecommerce platform.
3 Ways to Make a Killer Impression Online (Infographic)
Online Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
When Marketing Over Social Media, Test, Experiment and Test Some More
Online Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work
Social Media

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
How to Use Social Media to Find Customers (Infographic)
Online Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Growth Strategies

Why Your Business Should Be Under Constant Renovation

Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Twitter Updates Web and Mobile Search, Messaging Features
Social Media

Twitter Updates Web and Mobile Search, Messaging Features

Updates aim to make Twitter easier to use across devices.
12 Social Media Mistakes That Entrepreneurs Make
Online Marketing

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
Marketing Basics

Dealing With Rejection: 5 Ways to Turn a No Into a Yes

Visionaries often hear 'no' when they first propose their big ideas. Find out when you should or shouldn't take no for an answer, and how to turn that no into a yes.
Power Networking: Use Your Power Base to Grow Sales
Sales

Power Networking: Use Your Power Base to Grow Sales

Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
Why Pricing Should Be Your First Focus, Not Your Last
Marketing Basics

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Likeanomics and the Power of Marketing Influence
Marketing Basics

Likeanomics and the Power of Marketing Influence

Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
A Salon's Social Media Highlights
Online Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Connecting With Customers: How to Market to Their Emotions
Marketing Basics

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
The Company Giving Common Objects a Sleek New Design
Branding

The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.
Online Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
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