Marketing

YouTube Star iJustine on Ashton Kutcher and the Social-Media Business
Social Media

YouTube Star iJustine on Ashton Kutcher and the Social-Media Business

The online video maven talks about whom she admires most and how the social web is changing the world.
YouTube Star iJustine on the Future of Interactive Video
Online Marketing

YouTube Star iJustine on the Future of Interactive Video

The video maven talks about market segmentation and how to keep an audience engaged.
How to Decode Website Metrics to Pump Up Your Online Marketing
Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
10 Must-Haves for Better Word-of-Mouth Marketing
Networking

10 Must-Haves for Better Word-of-Mouth Marketing

These tactics can help enhance your credibility when attending networking events.
Online Marketing

How to Measure Your Return on Your Social Media Investment

Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
Online Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
John Jantsch on How to Get More and Better Referrals
Finding Prospects

John Jantsch on How to Get More and Better Referrals

The author of 'Duct Tape Marketing' talks about his book 'The Referral Engine.' (15:38)
Five Ways to Use Twitter for Marketing That You Might Not Know About
Social Media

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Chris Brogan on How to Build Deeper Relationships With Your Customers Online
Online Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Craigslist Founder Launches a New Site to Connect Nonprofits
Networking

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
How Small Companies Are Marketing Through Facebook
Social Media

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
John Jantsch on How Not to Be a Boring Business
Low-Cost Ideas

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
How to Create Online Videos That Can Lead to More Sales
Finding Prospects

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
New LinkedIn Services Offer Networking Options for Small Businesses
Networking

New LinkedIn Services Offer Networking Options for Small Businesses

Consider trying out LinkedIn's new features for your business.
How to Map Out an M&A Brand Strategy
Branding

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
The Most Overlooked Market for Small Business
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
When You're Hungry for Sales, Consider These Lead-Gen Tools
Finding Prospects

When You're Hungry for Sales, Consider These Lead-Gen Tools

If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
Insights: Creating an Authentic Brand
Branding

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
John Jantsch on Building Better Relationships, Faster, Using Social Media
Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
John Jantsch on Reaching Out to Journalists for Media Coverage
Getting Press

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.
John Jantsch on Using a Personal Approach With High-Tech Tools
Social Media

John Jantsch on Using a Personal Approach With High-Tech Tools

Jantsch talks about the importance of good strategy when testing new marketing tactics.
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends
Social Media

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Three Ways to Celebrate National Small Business Week
Networking

Three Ways to Celebrate National Small Business Week

Outside of attending the big hoedown in the Capitol, here are three ways to get the most out of National Small Business Week.
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