Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
We examine two of the most popular tools for measuring online influence for business.
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
How to develop a plan for posting to YouTube that fits your business strategy.
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news.
In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network.
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Ways you can spread the word about your business online without breaking your marketing budget.
Small-business owners who don't have the resources to hire a team can still increase their productivity by turning to their network -- and it won't cost a penny.
Use these strategies to get in front of hard-to-reach potential clients and make a sale.
For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
Yumani lets vendors duke it out to give you the best price.
Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Customer Loyalty and Retention
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
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