Customer Loyalty and Retention
Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Some claim email is a dying communications tool. Here's why social media can't replace email.
If business is slow, consider these networking opportunities.
How business owners can put together a detailed marketing guide for business growth.
Starr Hall on how to engage potential customers online and spark their curiosity.
If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Starr Hall on how to identify and research your target audience on social sites.
Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
In the wake of LinkedIn's IPO, our columnist in the '500+ connections' crowd weighs in on the site's benefits for business owners.
Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
SEO | Search Engine Optimization
Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Use these tips to help generate a better response from your marketing and improve your return on investment.
Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.
Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Social-media makes even the best marketers forget everything they already know about marketing.
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Before you decide to launch a newsletter, plan for its success.
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