Marketing

Marketing Without the ZIP
Finding Prospects

Marketing Without the ZIP

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.
A New Do-It-Yourself Alternative to Groupon
Online Marketing

A New Do-It-Yourself Alternative to Groupon

PeopleDeals combines customization and a lower-cost offer for social-media coupons. But will the tool be too time-consuming for the average small retailer to be practical?
Facebook and AmEx Offering Business Makeovers
Financing

Facebook and AmEx Offering Business Makeovers

Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Don't Ignore the Easiest Place to Find Customers
Finding Customers

Don't Ignore the Easiest Place to Find Customers

Here's how to turn your current customers into your best customers.
How to Expand a Contact Database to Find More Customers
Finding Prospects

How to Expand a Contact Database to Find More Customers

Consider these tips for building a robust contact list on a budget.
Has Your Business Benefited From the Downturn?
Business Management

Has Your Business Benefited From the Downturn?

Business owners who've survived the downturn have gained some useful skills that could pay off as the economy improves.
Why You Should Optimize Your Social Media Presence
Social Media

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Five to Follow on Twitter for Social Media Newbies
Online Marketing

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
Roundup: QR Code Tools
Online Marketing

Roundup: QR Code Tools

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
Why Your Website Should Cop an Attitude
Branding

Why Your Website Should Cop an Attitude

Here are two businesses that do a good job of taking a tone with customers.
Three Common Marketing Mistakes and How to Fix Them
Online Marketing

Three Common Marketing Mistakes and How to Fix Them

Experts and small-business owners share tips to avoid blunders that affect your bottom line.
Seven Tips for Building Customer Loyalty
Customer Loyalty and Retention

Seven Tips for Building Customer Loyalty

Treat returning customers right and they'll return the favor.
How Marketers Use Social Media
Online Marketing

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Five to Follow on Twitter for SEO
SEO | Search Engine Optimization

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
How Can I Reach Out to Early Adopters?
Finding Prospects

How Can I Reach Out to Early Adopters?

Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
Running Display Ads with Google Gets Easier
Online Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
Three Essentials to Creating a Networking Strategy
Networking

Three Essentials to Creating a Networking Strategy

Establish a plan to help determine who you want to connect with and where to find them.
Which Daily Deal Site is Right for You?
Finding Customers

Which Daily Deal Site is Right for You?

From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
April Fools' Day at The Office
Marketing

April Fools' Day at The Office

See what tricks entrepreneurial companies have up their sleeves.
Eight Tips to Boost Your Business' Bottom Line
Sales

Eight Tips to Boost Your Business' Bottom Line

What can you do to get your business booming again? Profit-management expert Patricia Sigmon offers some tips.
How to Find Customers on Social Media
Finding Customers

How to Find Customers on Social Media

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Google's Own Search-Engine Tour Guide
Online Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Because 20,000 Users Produce 50% of All Tweets
Marketing Ideas

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Five Ways to Re-Energize Sales
Sales Techniques

Five Ways to Re-Energize Sales

An entrepreneur shares strategies that helped breathe new life into his company.
How Can I Improve My Marketing?
Online Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
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