Starr Hall on how to identify and research your target audience on social sites.
Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
In the wake of LinkedIn's IPO, our columnist in the '500+ connections' crowd weighs in on the site's benefits for business owners.
Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
SEO | Search Engine Optimization
Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Use these tips to help generate a better response from your marketing and improve your return on investment.
Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.
Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Social-media makes even the best marketers forget everything they already know about marketing.
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Before you decide to launch a newsletter, plan for its success.
While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Customer research can be yours for the asking, if you're willing to pay attention.
Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
Customer Loyalty and Retention
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Shopkick founder Cyriac Roeding reveals his list of top tweeters.
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