Targeted marketing and persistence make for a powerful combo on the endorsement front.
Our picks for the best, the worst and the craziest online promotions from franchise companies.
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If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Ideas for creating engaging visual content, then getting your fans share them and promote your brand.
Consider 'out-of-home' ads to connect with locals.
Why it's worth putting a little extra effort into your company's page.
More drama for photo sites, social gifting, the pope on Twitter and other social-media news from around the web.
The time at which you send an email can be critical to maximizing its open and click rates.
These features might make managing your company's Facebook page even easier.
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From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Thoughtful web marketing drives an artisanal business.
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Industry conferences can quickly become a huge expense, so you'd better choose wisely. Here's how to decide which to attend and make the most out of them.
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