Marketing

Six Ideas for Finding New Sales Leads
Finding Prospects

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.
Opening-Day Lessons from a Wendy's Restaurant
Sales Techniques

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
Five Steps for Using Pinterest for Business
Social Media

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Why You Should Manage Your Own Social Media
Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Six Ways to Make Your Content Go Viral
Online Marketing

Six Ways to Make Your Content Go Viral

It can be difficult to predict what will go viral, but catchy content can increase your chances.
How to Handle Negative Online Reviews of Your Business
Social Media

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
A New Platform for Hyper-Local Marketing for Small Businesses
Social Media

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
How Keyword Research Can Improve Your SEO
SEO | Search Engine Optimization

How Keyword Research Can Improve Your SEO

Choosing optimal keywords can help raise your search engine rankings and increase traffic to your website.
Four Rules for Location-Based Marketing Without Creeping Out Customers
Marketing Basics

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Kentucky Businesses Brace for NCAA Final Four Madness
Sales

Kentucky Businesses Brace for NCAA Final Four Madness

Here are three tips for how you can prepare for a sudden surge in sales.
Four Ways LinkedIn Can Help Your Business Grow
Social Media

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
Facebook Timeline and Business Pages, Perfect Together
Social Media

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
How to Find the Right Person to Manage Social Media
Social Media

How to Find the Right Person to Manage Social Media

The key is choosing someone who embraces social participation and communication.
Can Too Much SEO Be a Bad Thing?
SEO | Search Engine Optimization

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
Learning to Network: Organized Study vs. Winging It
Networking

Learning to Network: Organized Study vs. Winging It

Do men and women network in different ways? Here's a look at the ways in which each sex approaches it.
Five Tips for Better Text-Message Marketing
Marketing Ideas

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Competition: A Choice Activity for Young Entrepreneurs
Branding

Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing Ideas

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
What Magazines Can Teach You About Using Pinterest
Social Media

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Still Stumped by Social Media? Google Wants to Help Figure Out What's Working
Social Media

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
Five Ways to Optimize Video for Search Engines
SEO | Search Engine Optimization

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
How to Tap Into Mom-Centric Mobile Marketing
Marketing Ideas

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
In Amish Country, A Lesson in Niche Marketing
Marketing Basics

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
What You Need to Know Before Advertising on Facebook
Social Media

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Secrets of the 10 Most-Trusted Brands
Branding

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
How an Austin Barbershop Built Its Brand
Branding

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
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