Marketers can use the new tool to update and monitor information across tools such as Google+, Google AdWords and Maps.
Follow these steps to bring your social network to life.
SEO | Search Engine Optimization
Give users more information in web search results and you'll improve the chances that they click on your link.
The banking and social media giants teamed up in an effort to reach out to small-business owners.
The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Hosting a networking event can be really rewarding, but it takes careful planning to get the most out of it. These simple tips will help make your business mixer fun and successful.
Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred The Don' Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine This week's notable news and startup events for young treps.
Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
LinkedIn is more than just a site for networking and job hunting. It's a valuable resource for employees, employers and businesses. Here's how to make the most of it.
With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Apps & Software
You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
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