Marketing

Brand Storytelling Becomes a Booming Business
Branding

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
How to Repair a Damaged Reputation Online
Branding

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
How a Cafe Chain Rebranded With a Pro Surfer
Branding

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Texas: The Big Mama of Brands
Branding

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Editor's Note: Our Biggest, Baddest Branding Package
Branding

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
How to Make Daily Deals Pay Off For Your Business
Online Marketing

How to Make Daily Deals Pay Off For Your Business

If you're interested in testing the social coupon waters, consider these four tips to help increase your likelihood of success.
Five Myths About Social Media
Social Media

Five Myths About Social Media

Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.
Commentary Should Remain the Lifeblood of Blogs
Online Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
How Backlinks Can Boost Traffic to Your Website
SEO | Search Engine Optimization

How Backlinks Can Boost Traffic to Your Website

Cultivating links from other websites that point back to your own site can help improve how your business turns up in search engine rankings.
The Best Promos of SXSW 2012
Marketing Ideas

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
How to Turn Facebook Fans into Paying Customers
Social Media

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Branding 101: Five Tips for Solopreneurs
Branding

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Hey, Small-Business Owner: Do You Shop Local?
Marketing Ideas

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
Is the End Near for Traditional Advertising?
Advertising

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
How Using Microdata Can Improve Your Website SEO
SEO | Search Engine Optimization

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
How Zombies Became a Social-Media Firebomb
Social Media

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
The Office's Five-Step Guide to a Disastrous Store Opening
Sales Techniques

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
How to React to Negative Comments on Facebook
Social Media

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Advertising

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
How to Spread the Word About Your Business
Social Media

How to Spread the Word About Your Business

Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
How to Find the Time to Post to Facebook Regularly
Social Media

How to Find the Time to Post to Facebook Regularly

Consider this advice to help organize your content on the social networking site.
The Reasons Your Business Should Be on Facebook
Social Media

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
How to Engage Fans on Facebook
Social Media

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.
Chris Brogan on How Businesses Benefit from Google+
Social Media

Chris Brogan on How Businesses Benefit from Google+

The popular blogger shares examples how business owners are getting involved in Google+.
What You Need to Know About Using Hashtags on Twitter
Social Media

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Need Ideas for Your Business Blog? Here Are 50
Marketing Ideas

Need Ideas for Your Business Blog? Here Are 50

Here are some of the best strategies for making a blog readable and engaging.
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